As a popular drink, tea has a long history and culture. As early as in the Tang Dynasty, China had already started tea science. Tea gradually exceeded the category of simply serving as a drink and incorporated a long and splendid Chinese civilization, becoming an important component of Chinese culture. Therefore, a set of high-quality tea packaging design should not only have a good appearance, but also more importantly reflect the tea culture.
The author visited the market and conducted investigations on how tea companies chose tea packaging and the concerns and special requirements for tea printing and packaging. The person in charge of tea companies mentioned that tea packaging is the key to guaranteeing the quality of tea in the fields of purchase, sales and storage circulation. The good tea packaging is of collectible value, and can also be used as reusable packaging for recycling. While saving resources, the tea culture is promoted. It can be seen that cultural factors have become one of the most important factors for tea companies to choose tea packaging. Therefore, in the process of tea packaging design, printing and packaging companies must fully consider cultural factors.
To consider the characteristics of the origin of tea production
Each tea has its origin, such as Puer tea in Yunnan, Tieguanyin in Fujian, and West Lake Longjing in Hangzhou. In the process of designing tea packaging, printing and packaging companies must fully consider the factors of tea culture. For example, when carrying out the packaging design of West Lake Longjing tea, the cultural heritage of Longjing tea should be highlighted, so that both the circulation and sales of tea and the inheritance of the flavor of West Lake culture can be achieved. In the delicate fragrance of West Lake Longjing, fresh and cool fragrance can be enjoyed. tea culture. The person in charge of the tea company mentioned that when choosing enough packaging for considering the geographical and cultural factors of tea, it is generally possible to immediately identify the type of tea and the packaging of the place of production from the information conveyed by the elements such as the pattern and color of the package. The expression of geographical and cultural factors in the design can be the refinement of the beautiful local scenery, the summarization of the rich folk customs, and the abstraction of unique local myths and legends.
To consider the cultural connotation of tea transmission
Different varieties of tea give people different tastes and different cultural experiences. Tea is rich in mellow alcohol, which conveys the feeling of aromatic health care; green tea is fresh and cool, delivering fresh and elegant feelings; black tea is mellow and conveys magnificent and noble feelings. The responsible person of the tea company emphasized that these special cultural connotations of different tea varieties will be fully considered when purchasing the packaging. Therefore, when designing tea packaging, printing and packaging companies should pay attention not to deviate from the unique cultural connotations of different tea varieties. If the packaging of West Lake Longjing is designed with rich colors and elegant colors, it is certainly not a successful design.
Consider the color design of tea packaging
It is reported that color is the most attractive to customers in packaging design. If the colors are properly matched, consumers will have a pleasing sensation and can attract consumers' attention. The person in charge of the tea company mentioned that the color of the tea packaging is controlled by the nature of the tea itself, and the color itself is also an attribute. Therefore, the printing and packaging enterprises should be cautious when designing the tea packaging, and should strive to be less and more precise, simple and neat. , Or fresh and elegant or gorgeous, or simple and natural, to consider the customs and appreciation habits of consumers. When tea companies purchase packaging from the packaging's colors, they generally choose colors that are consistent with the overall style. They cannot use too much color, and they cannot use gold and silver everywhere to give people a sense of illusion. Therefore, printing and packaging companies should consider comparing with similar products when designing tea packaging, and timely investigate and analyze similar products, learn from each other, and design tea packaging that can stand out and be competitive in many commodities.
Consider the pattern design of tea packaging
The successful pattern design of tea packaging can make tea more visualized, more vivid and interesting. Some patterns on tea packaging are old and cumbersome, and they lack the sense of time and personality. The person in charge of the tea company mentioned that the tradition is not a retro, not a copy. It should be given new content and new forms. A spiritual fusion should be introduced and a kind of charm should be embodied. Tradition is because it is a style, is a fashion, more symbolic, more concise, gives a person with a sense of culture, connotation, extraordinary, which is consistent with the tea personality.
Tea is the best match for nature, history goes back to ancient times, and has deeper foundations. Some people say that tea is the gift given by the Chinese nation to the Chinese nation, and the fragrance and elegance of tea are combined with the individuality of the Chinese nation and become an important image of "China." As we all know, China's tea planting area is the largest in the world, and its total output ranks second in the world. It is the largest tea country in the world. If there is a good market for tea, the responsibility for printing and packaging is incumbent, so as a printing and packaging company, not only must it be effective in appearance, but also The design should highlight the characteristics of the tea culture and reflect the beauty of traditional culture. Only in this way can China's tea packaging design lead to a new glory.
The author visited the market and conducted investigations on how tea companies chose tea packaging and the concerns and special requirements for tea printing and packaging. The person in charge of tea companies mentioned that tea packaging is the key to guaranteeing the quality of tea in the fields of purchase, sales and storage circulation. The good tea packaging is of collectible value, and can also be used as reusable packaging for recycling. While saving resources, the tea culture is promoted. It can be seen that cultural factors have become one of the most important factors for tea companies to choose tea packaging. Therefore, in the process of tea packaging design, printing and packaging companies must fully consider cultural factors.
To consider the characteristics of the origin of tea production
Each tea has its origin, such as Puer tea in Yunnan, Tieguanyin in Fujian, and West Lake Longjing in Hangzhou. In the process of designing tea packaging, printing and packaging companies must fully consider the factors of tea culture. For example, when carrying out the packaging design of West Lake Longjing tea, the cultural heritage of Longjing tea should be highlighted, so that both the circulation and sales of tea and the inheritance of the flavor of West Lake culture can be achieved. In the delicate fragrance of West Lake Longjing, fresh and cool fragrance can be enjoyed. tea culture. The person in charge of the tea company mentioned that when choosing enough packaging for considering the geographical and cultural factors of tea, it is generally possible to immediately identify the type of tea and the packaging of the place of production from the information conveyed by the elements such as the pattern and color of the package. The expression of geographical and cultural factors in the design can be the refinement of the beautiful local scenery, the summarization of the rich folk customs, and the abstraction of unique local myths and legends.
To consider the cultural connotation of tea transmission
Different varieties of tea give people different tastes and different cultural experiences. Tea is rich in mellow alcohol, which conveys the feeling of aromatic health care; green tea is fresh and cool, delivering fresh and elegant feelings; black tea is mellow and conveys magnificent and noble feelings. The responsible person of the tea company emphasized that these special cultural connotations of different tea varieties will be fully considered when purchasing the packaging. Therefore, when designing tea packaging, printing and packaging companies should pay attention not to deviate from the unique cultural connotations of different tea varieties. If the packaging of West Lake Longjing is designed with rich colors and elegant colors, it is certainly not a successful design.
Consider the color design of tea packaging
It is reported that color is the most attractive to customers in packaging design. If the colors are properly matched, consumers will have a pleasing sensation and can attract consumers' attention. The person in charge of the tea company mentioned that the color of the tea packaging is controlled by the nature of the tea itself, and the color itself is also an attribute. Therefore, the printing and packaging enterprises should be cautious when designing the tea packaging, and should strive to be less and more precise, simple and neat. , Or fresh and elegant or gorgeous, or simple and natural, to consider the customs and appreciation habits of consumers. When tea companies purchase packaging from the packaging's colors, they generally choose colors that are consistent with the overall style. They cannot use too much color, and they cannot use gold and silver everywhere to give people a sense of illusion. Therefore, printing and packaging companies should consider comparing with similar products when designing tea packaging, and timely investigate and analyze similar products, learn from each other, and design tea packaging that can stand out and be competitive in many commodities.
Consider the pattern design of tea packaging
The successful pattern design of tea packaging can make tea more visualized, more vivid and interesting. Some patterns on tea packaging are old and cumbersome, and they lack the sense of time and personality. The person in charge of the tea company mentioned that the tradition is not a retro, not a copy. It should be given new content and new forms. A spiritual fusion should be introduced and a kind of charm should be embodied. Tradition is because it is a style, is a fashion, more symbolic, more concise, gives a person with a sense of culture, connotation, extraordinary, which is consistent with the tea personality.
Tea is the best match for nature, history goes back to ancient times, and has deeper foundations. Some people say that tea is the gift given by the Chinese nation to the Chinese nation, and the fragrance and elegance of tea are combined with the individuality of the Chinese nation and become an important image of "China." As we all know, China's tea planting area is the largest in the world, and its total output ranks second in the world. It is the largest tea country in the world. If there is a good market for tea, the responsibility for printing and packaging is incumbent, so as a printing and packaging company, not only must it be effective in appearance, but also The design should highlight the characteristics of the tea culture and reflect the beauty of traditional culture. Only in this way can China's tea packaging design lead to a new glory.