For product packaging design, in order to use packaging to highlight the characteristics of the product, but also targeted humanized packaging design, the following two aspects are mainly considered:
Information aspect
1) An easily identifiable logo. Humanized design of product packaging design, there should be prominent identification logo, such as product name, category and origin, etc., so that consumers can understand the product through the packaging, rather than only by opening the package, see the product to understand the product .
2) Easy to understand instructions and illustrations. No matter what the product is, you need to make a simple description through the package, so that consumers can quickly grasp the use of the product. Appropriate use of icons, especially cartoons, can be very vivid.
3) Contact and touch can accurately determine the product packaging design. Humanized product packaging design should be able to take into account many of human sensory factors, such as touch, taste, etc., rather than just consider visual and auditory. Therefore, when designing, it should be more to highlight the actual feeling, such as the lovely shape, give people a great affinity; when selecting materials, select some materials with a good feel, such as the appropriate use of some wood, The feeling of the product packaging can be increased, or some treatment can be performed on the surface, such as some bumps, which can also give people a good feeling.
4) Can be identified and judged by voice. In the packaging design of products, sound is also a very important factor, and it is also very easy to be ignored. Clever use of some local sounds can give people a good impression. For example, the packaging of wine is a good example. In some factory reports, such voices are used as a selling point.
5) Cleverly handle the problem of wrap and reveal. The general packaging is to wrap the product, which is convenient to transport or carry, but wraps the product, it will hide many features of the product, so in many packaging design, in particular consider the display of certain parts of the product For example, some parts use transparent materials to achieve the purpose of displaying product features. This also allows consumers to understand the product faster.
Use aspects
1) The packaging should be easy to open and easy to close. No matter what kind of product packaging, it should be easy to open and close, in the packaging should be located at the place for the consumer to consider the use of details, such as packaging, how quickly and easily the product packaging; open, how not With the help of other tools that can be easily opened, many packages are now designed as bayonet. This is a consideration.
2) Easy to carry. Therefore, when designing products, we should consider the use and carrying of products, which can be realized by packaging, or can be realized by the product itself. For example, the computer case in Figure 2 has a unique handle design. This kind of handle design has The original computer chassis packaging only has the carrying function.
3) Easy to use. Product packaging design should be based on ease of use as a guideline, and should be considered at every step. For example, the seal design should not only consider the closure, but also pay attention to the convenience of opening, such as the original canned design, although it can be well sealed. , but it is very difficult to open. To do product packaging design must avoid such situations, such as the packaging of many electronic products are used bayonet design, so that the product can be easily locked, open and very convenient, so more in line with the packaging design of humanity.
4) Easy to handle after use. For many products, the packaging is only used for transportation or carrying, so many products are thrown away after the purchase, plus some materials are used improperly, causing environmental pollution, it is also a waste. For the packaging design of modern products, the function of the packaging should be promoted, such as the use of the packaging twice, or only simple development can be used as other products, and many beautiful canned bottles can be used directly. Use it as a cruet, so when designing cans, you should consider secondary use issues, such as designing serialized cans. This just satisfies the specifications of the cruet, which is a good way to handle packaging recycling. It also brings convenience to ordinary consumers.
Information aspect
1) An easily identifiable logo. Humanized design of product packaging design, there should be prominent identification logo, such as product name, category and origin, etc., so that consumers can understand the product through the packaging, rather than only by opening the package, see the product to understand the product .
2) Easy to understand instructions and illustrations. No matter what the product is, you need to make a simple description through the package, so that consumers can quickly grasp the use of the product. Appropriate use of icons, especially cartoons, can be very vivid.
3) Contact and touch can accurately determine the product packaging design. Humanized product packaging design should be able to take into account many of human sensory factors, such as touch, taste, etc., rather than just consider visual and auditory. Therefore, when designing, it should be more to highlight the actual feeling, such as the lovely shape, give people a great affinity; when selecting materials, select some materials with a good feel, such as the appropriate use of some wood, The feeling of the product packaging can be increased, or some treatment can be performed on the surface, such as some bumps, which can also give people a good feeling.
4) Can be identified and judged by voice. In the packaging design of products, sound is also a very important factor, and it is also very easy to be ignored. Clever use of some local sounds can give people a good impression. For example, the packaging of wine is a good example. In some factory reports, such voices are used as a selling point.
5) Cleverly handle the problem of wrap and reveal. The general packaging is to wrap the product, which is convenient to transport or carry, but wraps the product, it will hide many features of the product, so in many packaging design, in particular consider the display of certain parts of the product For example, some parts use transparent materials to achieve the purpose of displaying product features. This also allows consumers to understand the product faster.
Use aspects
1) The packaging should be easy to open and easy to close. No matter what kind of product packaging, it should be easy to open and close, in the packaging should be located at the place for the consumer to consider the use of details, such as packaging, how quickly and easily the product packaging; open, how not With the help of other tools that can be easily opened, many packages are now designed as bayonet. This is a consideration.
2) Easy to carry. Therefore, when designing products, we should consider the use and carrying of products, which can be realized by packaging, or can be realized by the product itself. For example, the computer case in Figure 2 has a unique handle design. This kind of handle design has The original computer chassis packaging only has the carrying function.
3) Easy to use. Product packaging design should be based on ease of use as a guideline, and should be considered at every step. For example, the seal design should not only consider the closure, but also pay attention to the convenience of opening, such as the original canned design, although it can be well sealed. , but it is very difficult to open. To do product packaging design must avoid such situations, such as the packaging of many electronic products are used bayonet design, so that the product can be easily locked, open and very convenient, so more in line with the packaging design of humanity.
4) Easy to handle after use. For many products, the packaging is only used for transportation or carrying, so many products are thrown away after the purchase, plus some materials are used improperly, causing environmental pollution, it is also a waste. For the packaging design of modern products, the function of the packaging should be promoted, such as the use of the packaging twice, or only simple development can be used as other products, and many beautiful canned bottles can be used directly. Use it as a cruet, so when designing cans, you should consider secondary use issues, such as designing serialized cans. This just satisfies the specifications of the cruet, which is a good way to handle packaging recycling. It also brings convenience to ordinary consumers.