How to open a curtain shop ? For friends who have no entrepreneurial experience, it is a topic worthy of attention. Opening a curtain shop is not a grocery store. There are a lot of technical things that need to be learned. It is necessary to prepare to start a business. It is recommended to go to a store for a few months to see how others are doing it. Secondly, to understand the market situation in your place, mainly the housing development situation, the reason is very simple, new houses must be equipped with curtains. There is also the level of consumption, which determines how you will position your curtain store in the future, and what level it will be positioned in. It is estimated that you will not open curtains selling thousands of meters. If you are still puzzled about this, let the insiders teach you how to open a curtain shop !
Insiders teach you how to open a curtain shop
The thing is this: When I get off work this summer, the boss is very excited to invite our salesperson to dinner. We don't even know what happened. At the dinner table, the boss told us that after being introduced, he negotiated a business and was a three-storey villa. The boss asked proudly, guess what the total price is? We were so happy to see the boss, we guessed Dolly. I guessed 30,000, and another salesperson guessed 40,000. The boss smiled smugly and said a number that surprised us: more than 120,000. We calculated it in our hearts. According to the conventional profit of 70% to 80%, the boss made at least 80,000 yuan. In other words, this sum will be earned back from the one-year rent paid to the mall. It's hard to be unreasonable.
This villa has a total of 15 windows and an average wall width of 10 meters. If the curtain is used in a ratio of 1: 2 (the curtain has wavy pleats), a total of 300 meters of cloth and gauze are required. The materials used are a piece of cloth priced at 208 yuan / meter and a piece of yarn priced at 188 yuan / meter. Customers also paid 128 yuan / meter and 108 yuan / meter respectively. The customer was very happy and thought he had a high level of bargaining. Who knows the purchase price of cloth is 34 yuan / meter, and the price of window screen is 16 yuan / meter. If this customer unfortunately sees this article, it is estimated that he will not sleep well for a few days. Fortunately, everyone who buys a villa has money. I believe he can stand it.
A friend with a good mathematics may be scolding me: "What the hell are you talking about! 300 × (128 + 108) = 70800 yuan, how could there be more than 120,000?"
This is the secret of the curtain business! Please be patient.
1. Components of curtains.
Most customers who buy curtains think that buying curtains means buying curtain fabrics. Is there any doubt? The curtain shop salesperson will tell you that the curtains include: curtain cloth (including yarn), lace, plumb, cloth tape, hook, track, roman pole, track pulley, tie ball (tie), decoration, blackout cloth, roller blind , Vertical blinds, etc. Except for curtain fabrics, blackout fabrics, roller blinds, vertical curtains, and window curtains, the rest are called "accessories" (friends who are familiar with computers will find this term very friendly).
Please remember: the more "accessories" of any product, the more sloppy. It's as if you have to pay not only for your mobile phone, but also for the monthly fee, caller ID fee, SMS notification fee, MMS fee ... and so on. Do you think the phone bill is very cheap now, how can the pockets deflate? The so-called "blunt knife does not feel pain when cutting meat" is to describe customers.
2. Detailed explanation and price of each component of the curtain.
1) Curtains-1) Curtain cloth, divided into 2.8 meters and 2 meters in height (for balconies, floating windows, other small windows, flush windows at the bottom without falling down): about 20 ~ 25 yuan / meter, over 30 There are very few yuan. There are only one or two in the general store. The price is generally 28, 38, 48, 58, 68, 78, 88 ... 108, there are also black-hearted 128, 188, such as my original boss. 2) Window screen: about 10 ~ 15 yuan / meter. The price is the same as above, and some are even higher than curtain fabrics. And slow! Is the price just casually marked? Congratulations, you got it! Different prices for the same purchase price are to satisfy customers of different grades. We often meet customers who only ask for expensive, not good. Some bosses are well versed in customer psychology, and put the same price of curtains on the beautiful low price instead, so that customers are very surprised to pick up a "cheap", so that customers can easily place orders, unwilling to shop around. (About the "fixed height": domestic curtains only have these two heights. When selling, they are calculated according to the width. How much is per meter? If you are looking for a curtain with a fixed height of 2.8 meters, you only need to make a 2 meter high curtain. , Then the cut cloth must be obtained from the curtain dealer, which can be used to make tablecloths, air-conditioning covers, etc.)
2) Lace: four sides of the curtain (please note: the four sides refer to the curtain of a window drawn to the two sides, there are four vertical sides) and the decorative cloth strip at the bottom. There are many kinds of laces, and women are always sure to choose curtains because of their beauty. The purchase price is 8 yuan per board (the lace is wound on cardboard), a total of 20 meters, that is, the purchase price of lace is about 0.5 yuan / meter. Sales price: 5 ~ 15 yuan / meter.
3) Lead pendant: a string wrapped with lead particles. Sewed on the four sides and bottom of the curtain, it is said that the effect is to increase the drape of the curtain. There are generally 80 g, 100 g, 120 g, 150 g of plumb pendants. Purchase price: 1 yuan to 1.5 yuan / meter. Sales price: 5 ~ 15 yuan / meter.
4) Cloth tape: It is sewn on the upper end of the curtain to be used as a hook. Purchase price: 0.8 yuan / meter. Sales price: 5 ~ 15 yuan / meter.
5) Hook: for hanging curtain cloth. A large package of 15 yuan. Generally give away.
6) Track: installed on the top of the wall. There are two kinds of straight rail and curved rail. Curved rails are used for drift windows with bends. No matter how many kinds of tracks the curtain manufacturer puts out, there are actually three main types: aluminum-plastic, aluminum and all-steel. The three are more expensive in sequence. The purchase price is 4 ~ 15 yuan / meter. Sales price: 15 ~ 88 yuan / meter.
7) Track pulley: The supplier distributes with the track. Some curtain dealers also count money.
8) Roman pole: installed on the side of the wall, acting like a track. The material is generally a layer of wood on the outside and a layer of aluminum in the middle. The Roman pole is very beautiful, but the material is simple. The purchase price is similar to the track, but the sales price is generally more expensive than the track.
9) Tie ball (tie): Used to tie the curtain when the curtain is closed. Cable ties are usually made for you free of charge with the extra curtains you bought. Tie-in price: 3 ~ 8 yuan / pair. Sales price: 10 ~ 20 yuan / pair. If you are slaughtered, the boss will generously give away for free, you will think this boss is "good guy!"
10) Decorations: Do not put dragonflies and butterflies on the curtains. Purchase price: 3 ~ 5 yuan / piece. Sales price: 5 ~ 10 yuan / piece. As above, there are also gifts.
11) Shading cloth: a plastic-like cloth coated with opaque pigments. Available when you need curtains to completely block out light (such as bedrooms, meeting rooms with slides). The shade cloth hangs directly on the opposite side of the curtain. Purchase price: 10 yuan / meter. Sales price: 15 ~ 25 yuan / meter.
12) Roller blinds: plastic curtains with landscapes or patterns of fish, flowers and figures, generally used in toilets and kitchens. Purchase price: Calculated according to the size of the window, generally 30 ~ 40 yuan / width. Sales price: 60 ~ 120 yuan / piece. Please note: The accessories for the roller blind are provided by the manufacturer.
13) Vertical curtain: It is the kind of long grid-shaped curtain, generally used for large windows. A few tens of yuan is very cheap, and merchants are generally reluctant to recommend it, making little money. The accessories are also available.
14) Window mantle: the banner on the upper end of the curtain is generally fixed on the curtain box and plays a decorative role. Because the window curtain is very narrow and can be spliced ​​(the window curtain has many folds and it does not need to be unfolded), it is generally used to make excess curtain cloth for other customers. For example, the fixed height of curtain cloth is 2 meters 8 and some customers only need to make 2 meters high, and the extra cloth can't remember it. So the cost is almost zero. Sales price: 100 ~ 200 yuan / window.
3. The tricks of curtain sellers.
Understand the common sense and approximate price of curtains. Let's walk into the curtain store and see how the seller does business.
1) Store name:
Although the name of the store is indistinguishable from the quality of the product, it is undeniable that a good store will let you enter without knowing it. Most of the store names are relatively warm, and some are very familiar. It seems to be related to a famous brand. If you think this way, the boss's goal will be achieved. Don't think that the cloth art square is a factory direct selling, as long as you want, you can go in and get a shop at any time.
2) The texture of the cloth:
People who buy clothes are very particular about the materials of the clothes, such as cotton, cashmere, silk and so on. Curtain dealers are fooling you by seizing this good habit of buying clothes. Blown the curtain material. In fact, curtain fabrics and clothing materials are completely two concepts. Curtain fabrics are neither upper body nor cut to fit the curve of the human body. Cotton is easy to wrinkle, and the drape of silk is not good. They cannot be used as curtains (of course, some curtains will contain a certain proportion of cotton and silk, which the seller calls cotton and linen), and the cost is not high. necessary. When buying curtains, grab it with your hand, the thickness is ok, the drape is also good, the color and color can be satisfied, consider the salesperson's introduction of the material as a deaf ear.
3) Place of origin of cloth:
The boss will tell you that his curtains are from Shanghai, Guangzhou, Shenzhen, Hangzhou and even foreign countries. In fact, almost all of Zhejiang. If you check the Internet, you will know that China is a big textile country. China's curtains are cheap and good quality. People from all over the world come to China to buy curtains. Among them, Guangdong and Zhejiang are China's textile bases, and Zhejiang's Keqiao and Haining are the world's largest textile bases. Most of the curtain fabrics in the shopping malls I worked in came from there. Every morning at 9 o'clock, Zhejiang's goods will be sent to the entrance of the mall, I don't believe you go to see it. At the gate of Jinbao Garden, a bus was sent to Keqiao Textile City in Zhejiang the next day.
Walk into the store and get a business card, you will find that there is no detailed address and phone number of the manufacturer mentioned above. If so, you can call and ask, some do n’t make curtains at all, and some will tell you they do n’t have agents in this cloth square in Nanjing. (It is not ruled out that the merchant has bought some goods from the manufacturer sporadically.). Formal curtain manufacturers will publish the details of dealers around the country on their web pages.
Since Zhejiang Keqiao and Haining are the world's largest curtain production bases, why do the businesses in Nanjing refuse to admit that they sell Zhejiang goods? This is about to blame you. Are you a little superstitious about Shanghai and Guangdong? The image of Zhejiang goods is not very good in the minds of Nanjing people (I mean that it does not give people a high-end feeling and is a representative of cheap goods), so no one is willing to admit it.
4) Purchase channels:
Although they sell Zhejiang goods, very few buy directly from Zhejiang. The reasons are as follows: 1) The color variety of curtain fabrics changes relatively quickly, and it is often inconvenient to go to Zhejiang; 2) The goods must be rolled into the textile city of Zhejiang, and they cannot be sold. So, where does the curtain cloth come in? Just in Nanjing! The address is the curtain wholesale square on the fourth floor of Jinqiao Market on Jianning Road. (Beside the Central Gate Bus Station, west of Yuqiao Market, this is a famous wholesale market in Jiangsu Province.)
When you walk into the curtain wholesale area on the fourth floor of Jinqiao Market, you will see many people carrying large plastic bags, which are all coming for purchase. Since curtains are installed by the installer for free, those who really make curtains will not take away the curtain fabric. Don't underestimate that bag of curtain cloth, plus accessories, it can be sold for several thousand yuan. Although the purchase price is only a few hundred yuan.
In addition to cloth and yarn, all accessories needed for curtains are purchased on the fourth floor of Jinqiao Market. You will find hundreds of laces, tie balls, etc.
At a fabric square in Guanghuamen, Chengdong, if you fancy several curtains and ask to see the goods, most of them will answer you: in the warehouse. The cowhide blown big will even tell you in the factory. If you like pranks, you may ask the detailed addresses of the warehouse and factory, and say you want to visit. The same is true of lace, track, etc. In fact, Jinqiao Market is their warehouse. After you paid the deposit, they went straight to the Jinqiao Market the next or third day. (There are also those that can be shipped on the spot, that is, the whole roll material imported from Zhejiang Textile City.)
5) Decoration of curtain shop:
You may have to say that I have also been to the Jinqiao Market, and I have seen curtains that are exactly the same pattern as a fabric square in Chengdong, but I think it is not as beautiful as a fabric square in Chengdong. You feel right. The Jinqiao market is a lot of money, and the rent is much higher than that of a cloth square in Chengdong (I did n’t expect it!), And it is also wholesale (of course, retail). There are many types of cloth, so their curtain cloths ca n’t be like that of Chengdong The cloth square is displayed like that, it is simply hung, and some are even placed on the shelves without being displayed. And the curtains of a cloth square in the east of the city are back lights and spot lights. There are many fluorescent lights in the store. The effect is of course good! If you buy curtains from a fabric square in the east of the city, you will feel pretty when you install it at home. If you buy curtains from Jinqiao Market, there will be unexpected surprises after installation. (Baisou Venture Network-the most professional shop startup network)
There is a problem here: Since curtains in the Jinqiao market are not displayed, or even some are not hung up, how do you see the effect? Just pull it out and look pretty. (If you have a lot of imagination, you can add background lights and spotlights to your mind). There is another way. After taking a look at a fabric square in the east of the city, you need a piece of cloth (as long as you can see the complete pattern), you can take it home and discuss it with your family, and then get one by one in Jinqiao Market. Bajiu can ask, because the people in the Jinqiao market are too familiar with the cloth they have wholesaled, and he will even tell you which one of the cloths you own is in Guanghuamen.
So, is the Jinqiao market the point where curtain manufacturers set up directly in Nanjing? The answer is: some are, most are not. Most of them are also imported from Zhejiang Textile City. So you can see the same goods in different stores in Jinqiao Market. In other words, Jinqiao Market is the first trader, and a cloth square in the east of the city is the second trader. The Jinqiao market is mainly wholesale and supplemented by retail, so every store has whole rolls of goods. A cloth square in the east of the city only retails, and there are very few whole rolls (of course there are). Go to the Jinqiao Market to buy it when needed.
Editor's summary: Quality, which includes not only the quality of the curtains, but also the quality of your installation, no matter how good the curtain installation is, it has no effect. Therefore, installation and after-sale services are very important. How to improve the installation quality? Finding an experienced installer is essential.
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