Today's business is no longer the world to eat fish, but fast fish to eat slow fish. As the general manager of the seven plus two mall division, President Li always takes a step closer to the development of the industry. Today, we have invited Mr. Li from the seven plus two mall division. Let's take a look at how Seven Plus Two is developing and progressing with the industry's business.
Q: Hello, Mr. Li, first introduce the development of the seven-plus-two shopping mall to cool equipment users.
A: Seven Plus Two Mall was formerly known as ALICE Mall. In 2010, we summarized the models of several mainstream e-commerce platforms at that time, developed the prototype of the “7-plus-two†shopping mall today, and tried for the first time outdoor business. The equipment was put on the platform for sales. Once on the line, it attracted the attention and support of many merchants in the industry.
With the support and encouragement of everyone, we have successively introduced the “Mall moduleâ€, “Sale module†and “Zun donkey module†to meet the individual needs of different merchants and buyers with more sales forms. In May 2014, in order to better focus on the development of the e-commerce business, Tianjin Qijia II Technology Co., Ltd. was formally established, and the Qijia 2 Mall has realized a complete sense of independent business. Today, seven plus two stores have their own independent APP service platform in addition to the PC-based online service platform.
As one of the companies in the outdoor circle engaged in e-commerce business earlier, the team of seven plus two experienced the influence of the internet and e-commerce on the outdoor industry in China in the past few years, and also deeply felt the reform and development of the industry. At the beginning of creation, the seven plus two malls focused on solving the problems of “supply†and “sellingâ€, using the “characteristics†of the convenience of Internet communication and the “symmetrical†information between “supply†and “pinningâ€. "To facilitate transaction completion";
After 2014, with the further development of Internet technology, the contradiction between "supply" and "distribution" has also been transformed. The problem to be solved by the "7-plus-two" mall has become "requirements for integration" to promote "supply changes". In short, It is the development trend of products/services launched from the terminal consumption data. The most critical issue at this stage is “data processing capabilityâ€.
Q: What is the total number of merchants served by Mr. Li?
A: Today, the total number of merchants in the seven plus two malls is 357, covering over 400 domestic and foreign outdoor equipment brands with more than 10,000 individual items.
Q: Nowadays, there are many e-commerce companies. As a vertical e-commerce provider, what services does the seven-plus-two mall provide for businesses other than e-commerce?
A: As a vertical e-commerce platform, there are two main features: Concentrate all resources to create a professional information platform, featuring industry as the main feature, and conduct comprehensive research on its industry; While maintaining its professionalism, it will conduct in-depth studies on the characteristics of the industry and in-depth explore the industry's service, profitability and future development direction.
In addition to continuing to maintain the technological and marketing innovations of mainstream e-commerce, the seven plus two stores will concentrate more resources on promoting the development of outdoor industries. Seven Plus Two Mall must not only focus on the attributes of the transaction, but also expand the functions of branding and product promotion; it should not only focus on the "equipment" problem, but also be devoted to the satisfaction of "outdoor full demand (eat, stay, travel, purchase, and entertain)". . At the same time, try to do more cross-border, cross-sector, cross-industry model innovation, not only to help more outdoor practitioners go out, but also to invite other areas of resources.
Q: As an e-commerce customer, what are the problems most often associated with shops? How do we solve it?
A: The customers of the 7 plus two mall can be simply defined as the second category: One is the small and medium-sized shops, and the main ones are offline stores and online shops. Such customers are more concerned about the "inventory" of digestion, that is, sales issues.
This is directly related to the economic strength and customer size of the small and medium-sized shops themselves. Under normal circumstances, the overall economic strength of small and medium-sized shops is relatively weak, and inventory turnover cycles and proportions are too large. This will bring enormous pressure to the merchants. At this time, seven plus two The Mall mainly uses its own advantages of large population coverage and diverse sales models to communicate with merchants, conduct thematic marketing campaign planning, and increase product exposure and sales opportunities.
The second category is brand merchants. Such customers mainly focus on the three major issues of “brand image displayâ€, “brand sales channel maintenance†and “merchandise salesâ€. In the “brand image display†problem, merchants usually need to seize all available display resources, increase brand exposure opportunities, and do long-term user education; in the “maintenance of brand sales channelsâ€, traditional channels and e-commerce channels. Contradictions have always existed, but the forms reflected in different stages are different.
So, how can the goods be effectively channelized? How to protect the fake and shoddy goods in the market will not infringe the rights and interests of the brand? How to ensure that the brand's price strategy and marketing strategy can be fed back to market operations in the first time? The seven plus two mall will strengthen communication with the merchants that have already cooperated, and regulate the operation behavior of the mall merchant according to the opinions reached by both parties, and provide timely feedback and correction for all kinds of violations.
On the issue of “sale of goodsâ€, the seven plus two stores mainly focus on the marketing activities of brands or specific categories jointly organized with the same brand merchants, and can share the result data of the activities with the cooperative merchants in order to use data to guide sales behavior. At the same time, Seven Plus Two Mall has cultivated more than 300,000 loyal users over the past few years and used Weibo and WeChat to establish a very close interaction with customers. The experience data of these users is the most valuable and lasting for customers. Resources.
Q: In the future, we hope to provide more services for our customers?
A7 Plus 2 Mall is part of the many business types of the seven plus two company. The seven plus two company is committed to providing an outdoor equipment (service) marketing integrated information service program to create a (user/retailer/brand/producer) symbiotic ecosystem.
In this ecosystem, seven plus two malls serve as an independent third-party trading platform in the industry, targeting equipment and services, and mainly playing the role of exploiting markets, connecting users, and regulating marketing behavior in the B2C segment; As a user interaction platform in the industry, it will continue to maintain its media attributes and interactive attributes, with content as the core, mainly playing a role in public opinion dissemination and product promotion in the B2C/C2C link.
Metasolo source cloud merchant as the first mobile ERP & Invoicing management system for the outdoor product industry, can help the outdoor industry quickly build an e-commerce platform dedicated to purchase, sales, inventory, distribution, financial reporting, mainly in the B2B link Exploiting distribution channels and accelerating the return of funds! Therefore, the communion of symbiotic ecosystems created by the “plus seven†is actually a solution that covers the entire industry chain of B2B2C.
Today, seven plus two can provide customers in the industry not only product or transactional sales and services, but also can provide advisory or solution-based services for everyone.
In the future, business will become more digital, informational, and intelligent. Therefore, seven plus two will continue to work in this direction.
AUTRENDS INTERNATIONAL LIMITED , https://www.petspetsaccessories.com