With the development of society, gifts are becoming more and more diverse. If you want to send out a unique gift, you must understand the high-end gift customization. In the face of the fiercely competitive gift market, gift-customized enterprises must have a second, second, and third-innovation in order to have a place. What is “one quasi-two preparations and three innovations� See how it should be done?
A quasi: to identify the specific needs of customers for gifts, seeking gift innovation
High-end gift custom enterprise products are welcomed by the market and have at least some basic characteristics: good quality, famous brand, high practicality, and creativity. In the face of customer's gift inquiry, it is necessary to understand the customer's corporate culture, product features, brand connotation, gift demand environment, etc. This is the necessary homework for customers to choose and recommend the best gifts, but also to improve the success rate and expand the company's business. One of the important chips. If you can grab the order by the "price" advantage, you must rely on gift innovation to retain customers.
Two preparations: Prepare the gift delivery cycle, prudently promise
Under the influence of the “three shortagesâ€, the gift production company has relatively extended the production cycle of the same gift order. The extension period is generally around 10-20%. That is to say, a gift that can be produced in the original 15 days or even 18 days, currently generally requires 22-24 days. For the commemorative gifts and promotional gifts that are strictly required for the arrival of gifts, it is necessary to book in advance. Gift companies must not easily promise the date of arrival, be sure to keep the time for stocking, and be fully prepared for the gift delivery cycle.
For a long time, gift sales have gone through practical routes, relying on bidding or excellent interpersonal relationships to seek end customers. And this is one of the reasons for the high cost. At present, with the rapid rise of e-commerce and online shopping, gift sales have also begun to try the road of network marketing. The advantage of this is to help implement informationization, automation, specialization, and intensification, and to resolve some of the high costs through the transfer of marketing channels.
Third, innovation
In the face of more high-end gift customization needs of customers, if we only pay attention to the design innovation of the gift itself, we must pay attention to the customer service customization and the service innovation of the delivery link.
       Gift companies want to accept the customer's heart to focus on improving the quality of gifts, but also pay attention to service quality, which is the essence of "one quasi two preparations and three innovations."
       Regarding how to do high-end gift customization, this question is about this, I hope to give you more help.
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