[Office Partner Counseling Center] Recently, Shichuang Decoration launched the perfect home decoration on Tmall. This new Internet home decoration mode includes hard-packed, soft-packed and custom-made furniture. 
Coincidentally, Jialin International's Internet home improvement brand has helped you install the platform. It has also been launched in the near future. It has launched a 38-day renovation package from rough to hardcover. It is packed with 699,999 yuan per square meter package, including soft furniture and furniture. 399, 499, 599 yuan per square meter package. Through the effective integration of decoration companies, designers, foremen, material manufacturers and furniture manufacturers, we have built a new customer-centered Internet home decoration model, providing customers with everything from design to material selection, decoration to furniture configuration and home. An integrated service model for environmental creation.
It is understood that the industry's peak decoration will also launch a full-featured model room, based on the previous soft package, integrated hard, soft, furniture.
Although the installation mode of each company is not exactly the same, it can be seen that the main installation mode of the main bag is well received.
The whole assembly is not simply patchwork
When it comes to the whole-installation model, Sun Wei, the chairman of Shichuang Decoration, said that the real decoration is not a simple patchwork. Each segment has its own fields of expertise and characteristics, and the major items are simply added together and cannot be satisfied. Consumers want a complete home demand. Moreover, this ability to integrate includes both physical products that users can feel and integration of operations behind the company.
Moreover, Sun Wei pointed out that it is critical to provide custom furniture for the whole house. The home improvement company that is really responsible for the renovation construction has a considerable say for the custom home. From the beginning of the design and construction to the installation of the later furniture, one party is responsible for ensuring the absolute unification of the style.
Many custom furniture manufacturers have introduced the concept of designing furniture and then renovating. It is recommended that consumers should discuss the plan with the furniture designer and the home improvement designer before the decoration, to avoid the renovation after the completion of the renovation project. Rectification, resulting in waste of materials and time.
The whole package provides customers with a one-stop shopping time-saving and worry-free purchase, which satisfies the habit of consumers after 90s and spends more time on social and tourism habits. Compared with local decoration, the whole package starts with the overall design. Including post-construction, soft-loading, and furniture matching, it can control the uniformity of product quality and style; as consumers pay more attention to the quality of life, price is no longer the decisive factor that impresses users, but pays more attention to design, Construction, after-sales, etc. are professional; in terms of price, the whole assembly model is not synonymous with expensive, and often lower than consumers' expectations.
This dress is different from the one.
The whole field of home improvement is not a new term. In fact, a home improvement company launched a similar packaged product ten years ago, but industry insiders pointed out that compared with the current year, the overall decoration is very different.
As early as 2005, Shichuang Decoration launched the 288 package, which pioneered the industry's flat price. In 2006, Shichuang Decoration launched a furniture package with a hard-assembled set, and proposed to decorate the furniture, which is the prototype of the whole assembly.
Sun Wei, chairman of Shichuang Decoration, admitted that the whole installation was only a value-added service provided by the decoration company. In fact, it has not achieved good connectivity and integration. Over the years, companies have been exploring this road. On the basis of continuous accumulation, a factory of 100,000 square meters has been established to truly realize the large-scale and systematic production of customized furniture. Sun Wei said.
Some insiders pointed out that the whole installation test is the delivery ability of the home improvement company. With many years of operation and accumulation, traditional home improvement companies have stronger integration capabilities in the production chain and supply chain, and some home improvement companies have their own manufacturing plants, which have certain strength in delivery.
Traditional home improvement companies have been delivering for the past few years, with almost no problems in terms of delivery. Over the years, supply chain integration, and years of lessons learned, have made traditional home improvement companies better than Internet home improvement companies in terms of delivery. Wang Xiaobing, executive vice president of the current decoration, said.
However, some Internet home improvement companies that have just been engaged in the home improvement industry are not optimistic about the ability to land, and then engage in the whole equipment model, such a long product chain, many small and weak Internet home improvement companies, although launched a whole package Concept, but not enough.
The true refining can only be achieved by deep integration of the supply chain through deep integration of the supply chain. The perfect home improvement launched by Shichuang Decoration is a combination of hard-packed + soft-packed + custom-made furniture, which shortens the construction period by nearly half by deep optimization of construction. In addition to saving the construction period, the product is in alliance with the upstream main material merchants in the decoration materials, and the custom furniture raw materials are all imported from Southeast Asia. On the one hand, help consumers filter out inferior products; on the other hand, make the choice of main materials more diversified.
Around the consumer service, the perfect home improvement launches the measured area price, the public wall does not count the money, the three-segment valuation method, the area size is cost-effective, the real decoration contains furniture, and the whole house is customized with three services to meet the needs of consumers. At the same time, it also provides a reference for the standardization of the whole assembly industry. The perfect home improvement is not only based on the measured area, but also incorporates the three-stage pricing method, similar to the pricing method of Didi and Uber. Divided into three sections according to the area: 50m2 or less, 51-80m2, 81m2 or more, the measured area of ​​50m2 is priced at 96888 yuan, which can be achieved by baggage; 50m2 or more, less than 80m2, and the measured area is increased by 1 M2, the cost increased by 1588 yuan; for the house above 80m2, the total cost of the house increased by 10m2, the overall cost can enjoy a 1% discount, so the larger the decoration, the cost will be more cost-effective.
Design is the soul of home improvement
Insider Zhang Feng believes that the whole equipment model is not a major trend in the industry. The reason why the Internet home improvement company launched the whole package is to lengthen the industrial chain as much as possible, while the value chain is longer and the profit is higher.
For home improvement companies, the inclusion of personalized custom furniture in the package is a pan-customization, which is a regular summary, rather than a pure customization for a family. Zhang Feng pointed out that although there are several options available in the package, it cannot cover the requirements of each household.
This different voice believes that home improvement companies still have to design as a lead. For example, when choosing curtains, the style and color will be selected according to the age structure of the people in use. Therefore, in the decoration package, the colors for the elderly will be dark and dark, but some old people will also like bright and lively colors; for children, some families will want to calm the children through cold and calm colors. They are all chosen according to each person's personality and preferences, and do not satisfy the commonality of unity. The same is true for the sofa. When choosing a sofa, the shape and color of the sofa are different for each family member, so the soft transfer package can not meet the deep personal needs of everyone.
In terms of custom furniture, it is difficult to reflect the requirements of the bookcase, the embedded bookcase, the air conditioner and the bookcase. Or the size of the kitchen occupies a small study area, the kitchen needs double countertops, etc. The standard package is also difficult to achieve. The package must be a regular experience, and it is impossible to carry out a completely personalized design for one family one-on-one.
Hardcover standardization can be understood, but soft pack standardization is difficult to achieve. In Zhang Feng's view, the home improvement company provides furniture and soft furnishings, mainly through the design of the program. He said that although he is not optimistic about the limited choice of packages, but standardized package and pricing is the only way for traditional home improvement Internet, companies need to find a balance between standardization and personalization.
Source: Internet
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