Diagnosing five major illnesses in creative packaging

[China Packaging Network News] Now is an emphasis on personality and creative times, packaging is no longer just an exterior product, companies began to realize the importance of creative packaging. However, the qualitative analysis of the entire market environment and the similarities and differences in the understanding of the concept of creative packaging have led to a variety of illnesses in creative packaging. The symptoms of creative packaging in China's enterprises are representative of the following:

Follow-up disease

The lack of personality in packaging makes people forget about it. This is an ordinary illness. It is like "flu" and can be seen everywhere. After the animation "Pleasant Goat and Ashtaro" fired, the pattern of Pleasant Goat and Ashtako was seen everywhere on the packaging of the products on the market. The use of popular things as a packaging element is a new idea at first sight, and becomes boring when seen everywhere. Creativity is not unique, but it is unique and it cannot form its own style.

Vulgarism

The visual effect does not mean that the package has to use bright colors. It may be the influence of cultural customs. The Chinese enterprises prefer the colors of red and purple. Consumers are regarded as the same type of person, and they rarely consider the market segment.

Excessive pursuit of eyeball effects often results in counterproductive effects. For example, "Heng Yuan Xiang", known for its vulgar advertisements, despite the limelight both inside and outside, left a deep impression on the lack of corporate culture. I believe that managing a brand requires a quality image rather than making people feel tacky.

Without packaging, regardless of the masses, even if the product quality is good, it will be reduced intangibly between the intangibles.

Cottage disease

From the above diagram, it is not difficult to find that from the brand name, trademark design to the outer packaging, the two versions of milk are super-similar, but a closer look can still find a number of subtle differences. When the cottage version of "Trenshu" encountered the authentic "Terransu", just look at the texture of this point have to be willing to admire the wind.

The reason why the cottage is called a cottage is that it uses the authentic brand as a template to play alongside the mainstream. It is not difficult to find that most of these products start with appearance, and few people spend much time on quality.

The cottage version of the drill is a visual sense of similarity so that the public can not identify the true and false loopholes, and such unscrupulous products are mostly fake and shoddy products. In order to prevent this kind of behavior by means of superior brands, the crackdown measures of the industrial and commercial departments have been vigorously carried out.

Shanzhai has not been a simple imitation, but has touched the scope of infringement.

Anonymous

The root cause of this type of illness lies in the fact that companies do not pay enough attention to product names. Trademark handling is sloppy and the name is very common. Such a package should enable consumers to remember you from countless similar products. This is simply challenging the memory of consumers.

A brand is an intangible asset that can add value to a business, but the source of added value comes from the impression that a product is formed in the minds of consumers. The ignorance of enterprises often causes the product to be ignorant, and it is not surprising that the brand is overwhelmed.

Playfulness

From Confucius, he said: "I want to follow the path, according to Yude, to Yuji, to swim in the arts." "Art" is at the end of it. "You" is the way to treat art. In the world of painting, it is the game of ink. The attitude of the Chinese people towards art seems to have been less serious and has plunged too many "playing" thoughts. As a result, many famous people today have no shortage of well-known painters who often say to people: "We draw paintings is nothing more than painting and playing..." In this way, it can show that it is of high quality or represents a kind of self-defeating meaning.

Young people are young and full-hearted, and most of them make mistakes. They lack the correct understanding of companies, products, and packaging functions. They only use art to package their products, and the art appreciation is high. Does not seem to promote sales. This kind of design excess syndrome, come to use?

Blindly pursuing the eyeball effect, creative packaging gradually began to smell, so that the so-called "style" become empty and boring. The "style" emphasized by the author is creative design. It contains the understanding of the nature of the product, years of experience in market observation, and the penetration of cultural heritage.