The mainstream of the future development model of large-scale game consoles

In recent years, with the increasingly prosperous Chinese market, enjoying technology has stepped up cooperation with well-known game manufacturers in China. Both have established a stable and friendly cooperation, and have established a technology for manufacturing entertainment equipment in Guangzhou, China. Co., Ltd. has gradually expanded the popularity of game brands that enjoy technology.

Regarding the development plan for corporate affairs in the future, Universe Science and Technology stated that it will continue to focus on the strengthening of overseas operations, and in accordance with the characteristics of the business operations in each region, allocate reasonable resources to the subsidiaries in each region, and will The value of the enterprise has been maximised; in addition, the Group will further expand the development of the five major business systems by strengthening internal management and leveraging the synergies between the Group and its global partners.

The mainstream of the future development model of large-scale game consoles

According to industry sources, the cooperation between Japanese companies and China is not only between products. Due to layoffs and worries about the future, even Japanese company technicians are required to work for Chinese game companies. The flow of talent has become a cross-border operation, which shows the strong attraction of the domestic market. Those who are familiar with the large-scale game console industry know that since the arcade entered China, it has been affected by Japan, from the initial phase-out of product acquisitions to the subsequent sales of product agents, and later to the collaborative development of products, until now the Japanese companies directly The establishment of a factory and continuous interpenetration during the period can also be said to have promoted the improvement of the domestic product processing level in the competition and also increased the awareness of crisis among domestic enterprises. However, Japanese companies have not really devoted their energy to investing in the Chinese market, but have only tentatively entered.

Nintendo's Wii, Microsoft's Xbox, and Sony's PS3 console games have yet to enter the domestic market. Are they willing to give up the Chinese mainland market? Tolerate the temptation? At the end of July this year, Microsoft Asia Pacific R & D Group Chairman Zhang Yaqin attended the eighth ChinJoy At the summit forum, Microsoft said that Microsoft has invested a lot in the country and hopes to bring “Xbox’s product experience and experience to China” as soon as possible. Why the three popular TV games have not appeared in the domestic market so far, it can be seen that foreign game giants The ambivalence in the Chinese domestic market can be said to have been extended out of shame.

In the process of mutual mingling between domestic and foreign counterparts, we analyze their fundamental motives. In the field of online games, domestic companies are also inextricably linked to foreign game companies. Both competition and cooperation are the only way for foreign companies to enter the Chinese domestic market. The complementarity of their advantages is the basis for their cooperation. Not long ago, there was news that Tencent won the operation rights of China’s “Every Century” under the South Korean XLgames for RMB 270 million. Why do we need this move? Analysis of the industry, in Tencent has reached a number of millions of online games, the number of games, the unique lack of domestic market share of online games MMORPG types. Tencent’s recent “Earth Century” signing at a high price is an IVIMORPG. Tencent’s intention is obviously to supplement the blank of the product line. According to data published by the Ministry of Culture on the "White Paper for China's Online Game Market in 2009," the revenue share of medium and large-scale multiplayer online role-playing games (M MORPG) accounted for 79.0 percent of the total game revenue in China's online game market in 2009. % is the most important game type and the most important source of income in the current online game market in China. Among the top manufacturers in the domestic online game market, almost all manufacturers except Tencent rely on MMORPG games as their main products. In this market environment, penguins that rely on action and shooting games to dominate are slightly different: "Dungeon and the Warriors" is a 20-cross game online (MMOACT); "cross fire" is a first-person shooter game ( FPS); "QQ Hyun Dance" for music and dance games; "QQ Speed" for racing leisure games.

According to the previous style, Tencent will not miss any possible market - the earlier anti-virus software, music software, download tools, to the recent meager, group purchase, everywhere its footprint. However, in the online game market, MMORPG has always made it difficult for Tencent to start. Among the several Mf/IORPG games it operates, there is no product that can thrive like the type of action and leisure that it operates.

In fact, it is difficult for MMORPG games to have new products. This is a common phenomenon in the current market. After several years of development, the MMIROPG market is "occupied" by games such as "Fantasy Westward Journey", "Journey" series, "Sword and Arms" series, "Zhu Xian" and so on. It is very difficult for new products to achieve the same success as their predecessors. However, the game’s strong income capability continues to attract manufacturers to continue their success, including Tencent. Therefore, Tencent’s high-priced acquisitions have been implemented.

From these examples, we can see that mutual interaction between domestic and foreign peers is already a general trend. Complementary advantages and common expansion of the market may be the mainstream of future development models.