First, children are the treasures of their parents, and they are the treasures of businesses.
Perhaps this notion is not very appropriate, but there is some truth to it. Let's take an ordinary family as an example. Every month, 1/6 or even 1/4 will be consumed by children. These expenses include education, medical care, insurance, food, and wear. , use, play and other items, which are eaten, worn, and played as the main expenses. Because of what? “All have a good one†Well, so all of them became younger and less grandparents, and they were afraid to hold it in their hands. When a child picks up the moon, he picks up the moon. To win the star, he has to pick up the stars.
Look at today's market, children's clothing, food, housing, plus a play, the couple will desperately toss, no children can not think of, no business unexpected.
"Food, clothing, and toys" are the "big three items" of children's commodity consumption. This type of traditional commodity has the largest demand, and the current market is saturated. Taking milk powder as an example in food, there are as many as 20 kinds of domestic and imported products, and various kinds of calcium supplements, iron supplements and zinc supplements. In addition, some emerging children’s commodities are like “dark horses†that have turned out to occupy a place in the market, grabbed “a glass of cake†and scored “a splash of waterâ€. Such as the development of various kinds of children's intelligence toys, school supplies, health care products such as brain care, these things are generally taught to play, although the price is not cheap, but the parents look eager to become a child, buy a lot of people, market conditions are also clear It is dark, but the overall trend is gradually accepted. There are also some children's edge products, such as long-lived jade and gold ornaments worn by children, births of children, special souvenirs for birthdays, children's bicycle seats made of bamboo, etc. These products have a small scale of production, and they are quick to invest. Selling, although not mainstream, but the market demand is increasing day by day.
Second, consumers have a good face to compare, always "than" but businesses
No one wants to force you. No one forces you to buy hundreds of bags of nutritious milk powder for your child. But you go and get into the supermarket in front of the shelves. Until you breathe out of the supermarket. What's the way to complain about yourself? This is a fact. Businesses see it. They see your heart clearly. This is a hotly contested society. The entire market is paralyzed. Consumers are paralyzed. Of course, businesses are also paralyzed. Your factory's products sell 300, good! Our company's sale 340, what's wrong, we all got the brand, but also the ISO, "gorilla" also invited! Consumers, dazzled? Silly? Is it worth the money? Always on the way to work, I heard that a certain person's child was drinking certain "high-Q" liquids. He couldn't afford to lose his own children. When he returned home, he did not wait for his opening. The children quarreled and said, "Hasbro "Fun, heaven! How can you keep up the pace of your child?
The children's toy market is an example. Traditionally, building block dolls have long been out of favor and become the yellow flower of the future. Today, it is an intelligent toy that is popular. For example, a remote-controlled car is generally about 100 yuan, and it is often used to change people, warships, and villas. At more than 300 yuan, or even thousands. For these toys, the citizens are a bit difficult to accept. Even if gifts are given, they are weighed again and again, thinking twice before buying them. Finally?
Third, to do children's services, you can slowly kill your wallet.
In the service industry, it sounds a bit imaginary. It doesn't get products on the counter, and then they pay attention to people buying things. However, the increasingly fierce market has made more and more people realize that doing service industry may be better, at least it can slowly kill the customer's wallet.
Children need to go to the playground for ice-skating, slipping and scull, sitting on a super-large Ferris wheel that is more exciting than death, or at least when adults are visiting the mall, children will play at the door and hit the hammer, sit and sing. "Only the mother is good" swing machine can always be? Oh, how is it? What do people want? Children need this kind of pastime, not only what you need for adults, so business services are always in place.
Therefore, many businesses "swear to die" to choose the "professional road" for children's services. They can sell products and sell services. Those companies, individuals, rent booths, brands do not need to stand upright, and customers come to the door.
In addition, infant and child care also has a relatively long history. It started with the old ladies of some communities, and later developed into professional women. Now, some people have started an infant care company in eight hundred places. Most of these care services are still part of the housekeeping service. A small number of celebrities of a relatively large scale can not be called. It can be said in this sentence that infants and young children care is nowadays "a big market and it is difficult to make money." The fact that there will always be "thunder and rain is small". It is understood that, at present, some savvy care companies have successively introduced infant product sales, children's play equipment leasing, nursing lectures and other projects on the basis of nursing services, in order to compete for children's consumption in this market "cake."
So, whether you are on the road to start your own business or you have your own business, if you choose the children's market, you need to understand what the market needs most, learn the practical and accurate marketing, and let the customers you focus on consciously pay for it. A wise move.
The company Sports Equipment Co., Ltd. mainly produces outdoor slides, kindergarten toys, children's furniture, outdoor equipment, kindergarten rubber mats, naughty castles, etc. It is a science and technology enterprise integrating design, production, sales, and after-sales services. Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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