The arrival of the Second Childhood era has made the development of the baby and children's products industry a new trend. The pregnant and baby products industry is an emerging industry and a subdivided emerging market. It has driven China's toy and baby products industry to develop rapidly and achieve remarkable results. Achievements, statistics, in 2016, about one-third of families in China have infants and young children, and purchased 1,000-1,500 yuan of toys and 2000-4000 yuan of baby-resistant products throughout the year. However, currently, China Toys and baby products industry opportunities and challenges coexist, to achieve sustainable and healthy development of the industry, the need for industrial transformation and upgrading.
For a long time, the Chinese toy industry has always been regarded as a typical industry of processing trade. However, with the improvement of the brand awareness of enterprises in recent years, the Chinese toy industry is obviously no longer based on processing trade.
According to the forward-looking report, China's baby products industry market demand forecast and investment analysis report, by 2020, the total output value of China's toy and baby products industry will reach 900 billion yuan, occupying a dominant position in the international market share. At the same time, in order to realize the history of the whole industry from the manufacturing power to the manufacturing power.
At present, the Internet, the second yuan, the new policies of the industry, new elements and so on have brought new impacts. The pregnant and baby products industry is experiencing a new turning point and is moving towards the transition era of industry reshuffle.
In the next few years, with the implementation of the two-child policy, there will be more and more “post-80s†and “post-90s†in China. Brand, new product, high-end, personalized, customized and humanized, become the "keywords" of related consumption, which will bring new market opportunities and power for product upgrading in the toy and baby products industry in China and the world.
At present, China's baby products industry faces four major problems: First, insufficient innovation capacity. The invention patents in the toy and baby products industry accounted for less than 5% of the total number of patents. Second, the brand advantage is relatively weak, there are not many independent brands, and the third is the lack of refined production. Fourth, it is more difficult to export to domestic sales. There are many export-oriented enterprises and the export market is weak.
Faced with today's complex and ever-changing business environment, the baby products industry is facing an upgrade and transformation from upstream producers, brand owners, intermediate agents, and downstream retailers. To solve the dilemma of the development of the industry, we also need to keep pace with the times and continue to innovate.
Source: Forward-looking industry research
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