Big Data helps third-party payment

In the “big data” era, payment agencies are scrambling to implant Internet genes into all nodes of social activities, thereby fostering new growth drivers.

The third-party payment industry has entered a mature period. Recently, the Internet research organization "ISCO Views" released a report that pointed out that big data will become a breakthrough for third-party payment industry profits.

Under the background of the acceleration of the layout of the Internet industry and the rapid development of smart mobile devices, third-party payment has been highly praised by the market because of its characteristics that it is free from geographical time constraints and facilitates the integration of fragmentation time. However, this emerging payment method has little room for profitability in its basic business. On the one hand, at the beginning of September 6th this year, China implemented a POS rate change, and the service fee for the acquiring service was changed from the government-guided price to the agreement between the acquirer and the merchant, and the downward trend in future rates will become a trend; The bank’s funds must be deposited by the bank, and the third-party payment agency’s depository business is also suffering from “broken arms”. On the other hand, many companies realize that the in-depth exploration of payment channel resources can be targeted to enhance customer loyalty and adhesiveness, and enhance the interaction and integration of its various businesses. Therefore, third-party payment licenses are quite important in the ecological layout of major companies. As competition in the industry becomes more intense, the profits of basic payment services are bound to be strongly squeezed.

It can be seen that channel services do not bring satisfactory returns. Third-party payment agencies can only reinforce their own competitive strengths by extending them to various trading links and continuously innovating value-added services. In recent years, related organizations have continued to plunge their businesses in order to establish a strong position in the industry. For example, Alipay used Ali's offline e-commerce platform to extend the reach of its payment business to many countries such as the United States and Singapore. In the areas of big data monitoring, Internet marketing, and other areas, third-party payment agencies are also frequently seen. In the “big data” era, payment agencies are scrambling to implant Internet genes into all nodes of social activities, thereby fostering new growth drivers.

It is undeniable that the market for third-party payment applications will be increasingly diversified, and consumers will enjoy more convenient life experiences. This is the social welfare created by the technological dividend. However, it needs to be pointed out that the emerging payment methods need to be based on mobile terminals, APP applications, etc. It is difficult to completely evade the risk of traditional network Trojan viruses and hackers malicious attacks, requiring financial, industrial and credit and other departments to jointly control. At the same time, some of the profit-seeking behavior of third-party payment agencies may also trigger credit risks, which will impact the normal financial order. The current typical phenomenon is that many short-term payment institutions resell payment channels and quickly expand the size of special merchants through outsourcing companies. However, because these outsourcing companies often walk outside the regulatory framework, they often run out of funds once they are faced with cash flow difficulties, leading to the loss of business property. According to reports, the previous Yibao payment was given a warning and fined more than 50 million yuan because the outsourcing company was involved in the incident. In this regard, the majority of users should maintain a cautious attitude, and regulators should also guide third-party payment agencies to balance the multiple dimensions of innovation, speed, and quality.