On the other hand, the Internet of Things has also entered the territory of the retail industry informatization through a shareholder style. The rapid development of Internet of Things technology is inseparable from the strong support of scientific research institutions and the government. In addition, some foreign giants have become the backbone of this revolution. For example, the new POS machine can be applied not only to a variety of platforms and application software, but also to a variety of peripherals via wireless smart sensors, using IC cards and bank card authorization terminals. It can also be connected to the Internet, and the data settlement system can be applied more flexibly and comprehensively. The new POS machine enables remote control, and large retailers can also transmit data globally via a network including wireless networks. At the same time, the new POS machine with high-performance power conversion mode can greatly reduce the use of electric energy. It not only saves energy and protects the environment, but also saves a lot of expenses for retail enterprises.
Data mining brings benefits
At present, in the retail market, most of the department stores in the past have advocated the first product, but now they have turned to the customer first. So here is an opportunity to hide, retail IT informatizers, how to help retail companies do data analysis. I believe that if you do this well, the retail information market will go a step further.
From the perspective of the development status of the retail industry, enterprises urgently need to analyze consumer consumption habits. They should understand their own consumer groups through in-depth data analysis. From the perspective of information construction, we should promote the in-depth development of information applications. Integrate the small and scattered systems within the enterprise to form a larger and more complete system, and further explore the depth of data management and system management, so that the system can create greater benefits for the enterprise.
At present, some retail companies have already tried to re-examine data. They no longer only use information technology to grasp sales information, inventory management and supplier relationship management, but enter a higher stage of trying to use information technology for marketing. And based on the information analyzed to determine the scope, strength and time of marketing, with the least marketing costs to create the best economic benefits.
Collision caused by value mining
However, there are still quite a few information solution providers that do not meet the data mining needs of retail enterprises. What caused this? Retail companies need information systems that meet their needs, and a large percentage of retail ISVs are advocating their own information systems to solve all problems. The two parties in these two states seem to be dissatisfied with the other party, or they have not reached a level of tacit cooperation. The two sides have different barriers to each other due to different positions and interests.
"Our information system has changed a lot of music, even if the system is used now, it can not meet our requirements, can not keep up with the requirements of our business development." A supermarket technical manager said. It can be seen that the current software does not support the development of the company to the greatest extent.
"There are not so many ISVs that are dedicated and dedicated to doing things. Everyone wants to make the products big and complete, and ignores that the products should be less and better." Dr. Lu Guangyang said. Only ISVs that keep up with market rhythms and demands will not be eliminated. This requires ISVs not to be only big and comprehensive, to understand the needs of customers and just to complete well, is the real need to do now. â€
IoT shuttle bus for retail information industry
Through the widespread application of radio frequency identification technology in the fields of warehouse management, electronic automation, product anti-counterfeiting, RFID card charging, etc., the Internet of Things has made the retail industry one step ahead of the profit growth brought by new technologies.
However, as the retail industry in the traditional industry, whether from the selection of information software or the application of emerging technologies such as the Internet of Things, the controllability and cost are their primary considerations, "the current high-profile RFID tags. Cost and the immature software and hardware supported by upstream and downstream, there are not many cases of successful IoT applications.†According to industry insiders, “Retail ISVs should collect and train local retail customers if they want to catch this bus. Demand, accelerate the cultivation of customer needs, and cooperate with enterprises to establish an information management platform, do a good job in the overall information cooperation and application solutions, and promote the process of enterprise information.
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