The development of the real economy is the direction that the state has vigorously advocated in recent years. In terms of toys, the toy terminal is a part of the real economy and one of the most important aspects of toy display, experience and sales. Toy terminal cultivation is in place. On the one hand, it can better serve the customers, especially the future of the motherland - children; on the other hand, sales increase, which means that the channel and factory shipments increase, everyone's days It is better.
First, the status quo of toy terminals
1. Toy stacking:
Whether it is a toy store, a toy area in a baby goods store, or a toy counter in a supermarket, the overall level of the toy is not high. For example, the cultural level and professional quality of the employees are generally not high. In the purchase of toys, mostly based on personal feelings and preferences, lack of scientific guidance. The vast majority of toy channel dealers only recommend toy terminals based on their popularity. Therefore, in general, the toy terminal is more of a toy pile-up work.
2. Natural sales:
In the toy terminal, if the main purpose is to sell the rattle exercise frame and the anime toy in the low-school toys, it can be basically judged that the toy terminal is in a natural sales state. In other words, even if you change the shopping guide to a robot, there will be no difference in performance. The main job responsibilities of the shopping guide are to guide the purchase. Therefore, in order to increase the sales volume and profit, the terminal must upgrade from the state of natural sales to the state of active sales, and cultivate the active sales awareness, professional knowledge and active sales ability of the shopping guide.
3. Price competition:
The larger the system, the more attention is paid to the role of activities in the sales of toy products, and the price is used to stimulate sales. An e-commerce industry executive, in the largest maternal and child system store in Shandong to buy toys for children, shopping guide is just to recommend her activities to promote cheap toys. In fact, she is not the money, what is needed is not how much the toy can be cheaper, but whether it can buy the toys that the baby needs. The price competition weakens the terminal's ability to serve customers and also deviates from the original intention of customers to buy toys.
Second, the key points of the deep cultivation of toy terminals
1. Toy structure:
There are many kinds of toys, and the toy terminal has to be purchased by customers. It is really challenging and demanding. According to the size of the terminal area, the number of display racks, to determine the infant, plug, electric, gun, wooden, water, plush and other categories, as well as boys, girls and all ages. To make the toy structure reasonable and scientific, it is really a university question. This point of the toy structure, especially for the sale of toy terminal toys, is particularly important. This is like a human diet, and a scientific and rational diet is especially important for human health. Different terminal forms, toy structure will also have certain differences, such as maternal and child supplies store toy area, 0~3 years old baby toys will be more; boy toys are mainly girls toys, this should be a point that all toy terminals should pay attention to . The toy is the biggest toy category in the past two years. The wooden toy is the evergreen tree in the toy category. All of this information is an important basis for the optimization of the toy terminal toy structure.
2. Toy value:
This is the main point in the point of deep cultivation of toy terminals. When buying toys, children are curious and want to be happy; but adults buy toys that are not toys themselves, not just to make them happy, but more importantly, the specific help of toys for children's growth, that is, the value of toys. It is like a child about one year old and two months old. From the perspective of toy education, this is the sensitive period of the child's fine movement training. Through the "beading" play, the coordination and fine movements of the child's hand and brain can be well exercised. Cultivation. Under the sun, every mother wants her child to be "ingenious", but her mother may not be clear about the professional knowledge mentioned above. Therefore, the shopping guide for the toy terminal is required to be passed to the mothers. However, the shopping guide for our toy terminals is really lacking in this regard. Nahu Toys has been deeply concerned about this in the "Toy Energy - Nahu Toys Boutique Small Class Customer Professional Training Course" which has been well received by toy terminals for many years.
3. Customer management:
When it comes to customer management, it actually means "membership management." The customer's business is not only through WeChat, telephone, QQ, etc., the store's product or event information is transmitted to the customer, and the customer's purchase is promoted. It is the customer relationship management, that is, the people's heart management. This requires the toy terminal toy products to meet the customer's needs; the value of the toy should be transmitted to the customer through the shopping guide and the “Toy Education Mom Classroomâ€; the store experience will make the customers linger, and these specific customer management strategies and management methods will make the toy terminal become Where children are not willing to leave, become a place that mothers are willing to frequent.
By accurately grasping the status quo of the toy terminal and the key points of intensive cultivation, the toy factory and the channel manufacturer can help the toy terminal in a targeted manner, and the sales capacity and sales volume of the toy terminal will definitely increase. After all, the future of toy factories and channel vendors is at the “terminalâ€!
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