Focus on the adjustment of production structure
The development of the paper industry must focus on the following aspects: First, accelerate the development of medium and high-grade cartons and cartons. Focus on the development of high-grade paperboards and cartons that are heavy, high-strength, and lightweight. The second is the development of flexible version of color multi-color dot printing die-cutting carton. Third, the development of secondary kraft linerboard transportation packaging, and gradually replace the white card leather color surface printing goods packaging, to achieve commercialization of internal and external packaging. The fourth is to fully implement the coordinated production layout of the “centralized system and decentralized system†industry. The principle of mutual cooperation, mutual benefit, complementarity, advantages, and common benefits will help achieve common development goals. In this year and next year, the single-machine single-faced corrugated units will be phased out to produce cardboard. The main products are in the direction of standardization, serialization, multi-species, multi-substrate, and multi-purpose.
Strive to expand marketing strategy
The development of the market economy will inevitably bring about fierce market competition, which is an inevitable trend of development. Must adjust the concept of marketing, first, establish the concept of marketing is the front line, all corporate activities around the marketing market, establish and improve the marketing mechanism, improve market competitiveness. Quality is the life of an enterprise and marketing is the life of an enterprise. It is necessary to study the market at the fastest speed, position the market, and maximize the expansion of market-based marketing methods, marketing strategies, and market information. This is a manifestation of comprehensive competitiveness.
Strengthen brand products with quality as the center
Firmly establish the concept of quality is the life of the company, strengthen the brand's measures. Carton enterprises produce domestic brand names, special and excellent user products, and brand names of foreign customers. Older products must be branded, especially foreign customers are very concerned about the quality of packaging. They must go to the carton company to inspect the management, equipment, workshop site, finished raw material warehouse and testing equipment before they send the order. Once the fixed point, everything can be arbitrarily changed. These users have good credit, the price is in place, and the payment is timely. So for the above users, big business and good business must have quality and quality strategies.
Improve the quality management system
The prerequisite for carton enterprises to participate in market competition must be guaranteed by quality, otherwise they will be eliminated by the market. First of all, the company's main leaders must establish a sense of quality, and then conduct quality education on all employees. Quality is the company's life is by no means a slogan and it must be put into action. The focus of quality management is to carry out ISO9001 international quality system certification, and in accordance with the relevant documents for certification operation, inspection, review, quality problems occur timely analysis and rectification, so that the entire quality management system is operating normally. In the system must be carefully implemented, clear penalties.
Promote computer network information management
It is very important for carton enterprises to enter into computer network management. The management of carton enterprises is very complicated. They rely on manual management. There are many managers, many mistakes, many repetitions, low efficiency, and slow information. Summarized as "more than three, one low, one slow." Using computer network management can solve the above problems.
The carton industry in Shanghai has achieved excellent results in the development of computer network management in the past two years. There are more than 10 carton enterprises using computer network management, and two small carton companies also use computer network management. Planned in the "Tenth Five-Year Plan" Shanghai carton industry universal implementation of computer network information management. Enter a new stage of modern, scientific, and networked information management. To compete for market management, to the management of efficiency.
Accelerate the process of technological equipment transformation
With the development of production, the development of technical equipment in Shanghai carton industry is relatively fast compared with the whole country, but with the development and demand of the market, the requirements for products and quality are getting higher and higher, the grades are getting higher and higher, and the products are upgrading. , also need to increase the intensity of the transformation. The corrugated paperboard production line was transformed into high-speed, high-grade, wide-range computer control, and slitting thin blades as the key.
Most companies are focusing on revising printing, die-cutting, sticking boxes, plate making, etc., under the premise of solving the paperboard quality. Multi-color water-based printing slotting machine, flat-pressure die-cutting machine, these devices must be high-grade, high-speed, flexible dot printing, in line with market high-end products to meet user needs, expand the market.
In recent years, the Shanghai carton industry has invested heavily in the introduction of more than 10 multi-color water-based printing slot machines in the United States in Langston, France in Madiland, Kiel, and Taiwan Province of China. At the same time, most carton enterprises have purchased domestic advanced printing and die-cutting equipment. With Shanghai Dinglong equipment as the main manufacturer, it is much lower than the introduction of equipment from abroad and adapts to the needs of domestic enterprises. It has received good results and reduced production costs.
Improve the service mechanism for users
In the carton industry, with very fierce market competition, users demand high service. At present, there are three major factors in market competition: quality, price, and service. Service is an important factor. Nowadays, many carton enterprises have established service mechanisms for users. Sales and after-sales service system. According to quality, quantity, on-time delivery 24 hours, the user emergency orders do not exceed 24 hours, at any time to adjust the production plan or organize employees to work overtime to ensure delivery. In particular, foreign-funded enterprises implement zero-inventory, cartons must have warehouses for storage, and a phone or fax must be delivered on time and in volume. Corporate leaders often visit users to listen to opinions or send feedback to feedback companies. The establishment of service mechanisms is also an important direction of market competition.
Pay attention to personnel training and development
With the development of production and the development of new technologies and new management, the training and development of talents in enterprises is becoming more and more important. There are few engineering and technical personnel in cartons, and the level of cultural standards is generally low. Enterprise management still stays in the traditional management mode. Corporate leaders began to pay attention to talents, recruited a large number of people of insight, boldly let go of their work, used full trust, gave care in their lives, and gave favorably in terms of treatment, enabling engineers and technicians to feel at ease for the company's services and to give them the ability to work. For example, engineering and technical personnel employed by Shanghai Shifeng International Paper Co., Ltd. from Taiwan and Hong Kong have trained a group of Shanghai local talents after several years of hard work. These Taiwanese and Hong Kong personnel went to other provinces and municipalities to set up enterprises. International Jifeng has all been left to Shanghai people to manage. Some companies promoted a group of college graduates to serve as deputy general managers and department managers. Some companies send talents for professional training, and some companies develop computer network management to fully and systematically train management personnel. Shanghai Xinqing, Love Thinking is to do this, lay a good foundation for computer network development.
Accelerate the operation of funds and strengthen fund management
Carton industry is generally in a situation where capital is running tight. This is also a key issue for companies to survive. It is very important to strengthen fund management and speed up the operation of funds. The biggest problem for enterprises is the timely withdrawal of receivables. Enterprises take various measures to ensure the operation and prevent unnecessary bad debts. According to different circumstances, treat differently, speed up the principle of turnover, establish arrears for the amount of credit and deadlines, establish a reward and punishment system linked to the salesperson’s business and collection, enhance the collection of receivables, and use checks for creditworthy users. Drafts were pressed against, and for users who seriously defaulted on receivables and users who appealed to courts, industry associations issued internal "blacklists" to notify member companies to prevent certain users from making arrears to collect payments.
Implement corporate culture construction
Corporate culture is a component of the company's production and development, and it is also an important aspect of socialist spiritual development. For example, Dahua and Formen in Shanghai have set an example for the construction of corporate culture. Dahua has been awarded a municipal civilized unit and many enterprises have won the title of civilized units at the district, county and bureau level. Fumen Paper is a joint venture company. The general manager attaches great importance to corporate culture. The company has more foreign staff, regularly organizes technical and cultural training, improves technical and cultural qualities, and establishes staff entertainment venues such as basketball courts, ping pong rooms, and computer rooms. Travel pools, library rooms, etc., enrich cultural life, organize child care classes and primary schools for foreign employees, cooperate with teachers, and absorb the children of farm employees. Purchase high-end daily necessities such as televisions, refrigerators, and washing machines for employees' loans, so that farm employees and foreign employees can work at ease and enhance the cohesiveness and centripetal force of employees. The booming production of enterprises, the orderly management, the rising economic benefits, and the corporate culture promote the continuous development of the company's economy.
The ten strategic measures in the carton industry in Shanghai are the experience of the development of the carton industry in recent years. These experiences are of great significance to the future development, especially the development of the carton industry after the accession to the WTO. The next five years will be a five-year sustained, orderly and healthy development of the Shanghai carton industry. In the fierce market competition, the five-year development and survival are five years. The overall development trend is good, but some companies will inevitably be eliminated from the competition. This is normal and inevitable in a market economy and is an inevitable law.
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