Development Prospects of Internet Publishing

In view of the general economic downturn in the current Internet economy and the relatively difficult objective conditions for domestic network payment, the development of online publishing should adopt the strategy of “taking the old generation to the new, step by step” to use the original reputation and customer base of the publishing house and gradually increase the investment according to the market conditions. , Enter the market, cultivate the market, and occupy the market on the premise of minimizing risks.

Traditional publishing houses have formed a huge source of information, distribution, and consumption in many years of operation. The publishing house is to organize online publishing. The most suitable experiment is its own old customers, including authors, bookstores, and readers. The purpose of doing so is to reduce early advertising investment and reduce risk. Publishing through the Internet, reducing logistics, printing costs, and reducing sales prices are the result of common benefits for authors, readers, and publishers. At the same time, through this attempt, problems that may arise in the network publishing model may be discovered, so that the future promotion of large-scale detours.

In view of the difficulties in network payment, membership is a feasible solution. At present, the cost of downloading a book is between 1-5 yuan. After the membership system is implemented, the 100 yuan prepayment can be used multiple times to facilitate readers' purchase. In addition, domestic online payment is developing very fast. At present, the nationwide online payment method has been China Merchants Bank’s China Netcom, BOC’s e-wallet, credit card, etc. Shanghai has opened Pudong Development Bank’s Oriental Card and passbook online payment. To be sure, online payments will not be an obstacle to online publishing.

Can online publishing eventually replace traditional publishing? From the perspective of its business prospects, due to advanced Internet publishing methods, the publishing costs have been greatly reduced, attracting a large number of readers. With the development and improvement of network technology, the cost of online publishing will also decline. However, due to the reader's old reading tendency can not be changed in a short period of time, so many book sites are still "lose money earning". From the perspective of technological development, the current means of access to the Internet is becoming more advanced and diversified.

The emergence of high-tech means makes the relationship between people and the Internet more and more close, and also creates better objective conditions for online publishing. E-books and Internet-reading software that have been applied to the Internet have been born, which means that even visually impaired readers can read their favorite books online. In fact, online publishing in the broad sense should be published through all electronic information channels including the Internet, mobile phones, and interactive telephones. In this sense, the prospects of online publishing are quite broad and attractive. In the near future, the current network will deviate from the traditional wired network system, relying on near-earth orbit satellite systems to realize interactive network information transmission, so that the network publishing will become a real 5W publication (ie Whoever, Any place wherver, at any time Whenever, with anyone Whomever, any way Whatever publishes).

The tentacles of the Internet have been extended to all aspects of social life. Online publishing has attracted much attention in the publishing industry and the IT community. In case of rainy days, online publishing not only calls for a standardized legal environment, but also requires uniform technical standards and standardized industry standards. Complete online publishing businesses rely on infrastructure such as network credit certification and broadband networks. All of this has become even more urgent with the advent of the acceleration of the information age. Alas, publishers, online companies, vendors, and readers have already beckoned to you online. Have you acted?

Online reading has long been known to people in the three major areas of online publishing. Various bookstores on many websites provide opportunities for the bookworm on the form of online bookworms. Although the POD is still in the warm stage, the signs of rising have become quite obvious. As the ultimate form of eBook publishing on the Internet, despite being subject to many restrictions, it has gradually come into view. Reading the fire online, POD is hot, the eBook is coming, can the web publishing spring be far behind?