Talking about the joy and bogey of export sales packaging

In international trade, packaging is an inseparable component of commodities and a guarantee for the successful completion of commodity circulation. However, with the development of China's foreign trade, some companies are not familiar with foreign legal regulations and customs, resulting in the phenomenon of goods being returned more and more frequently. Therefore, we must master certain packaging knowledge to avoid unnecessary losses.

Export sales and packaging of the number of joy and bogey

Due to ethnic differences, differences in religious beliefs, and changes in the times, many numbers contain extremely rich connotations and extensions. In international trade, we must take these figures seriously. For example, the number and number of products packaged in each package must be given special attention and must not be allowed to be stigmatized by the people and people of the country of sale. Otherwise, it will cause unnecessary losses. The customs of the relevant digital section are now described as follows in order to be marketable in terms of the number of export sales packages.

Many countries in Europe and the United States are jealous of the "13" figure. As Chinese “4” and “death” have similar pronunciations, many people in the East, especially South Korea and Japan, have seen “4” as a sign of misfortune, which is no less than the taboo of Westerners. ". Japanese people strictly avoid the numbers “4, 6, 9, and 42” in their daily friendly gifts. Because in Japanese there is a word related to the pronunciation of "6": "work and nash", meaning "useless person", "outlook", "rogue", etc.; "9" has a pronunciation in Japanese as "bitter" They often associate the "9" with hardship; "42" can send the sound of "Hini" in Japanese, which is the same as that of the Japanese verb "dead," so it is needed in theatres, theaters, hospitals, and other places. This number is generally not available in places where the number is. The Japanese do not mind about "13". In Singapore, except for "4" and "13", "7, 8, 37, 69" is generally avoided. In Ghana, except for "13", "71, 17" is also ominous. Hungarians avoid using "13" or the singular. Benin in Africa is jealous of "3" and "7"; Nigeria, Botswana, and other countries believe that odd numbers are negative and even numbers are positive. In Asia, Japan is influenced by the concept of auspicious numbers in ancient China and regards odd numbers as a preference. They used odd numbers to congratulate them on festive occasions such as celebrating holidays, wedding ceremonies, and baby names. For example, “7, 5, and 3” are the ages for Japanese children wishing for their children. This is also the number of meals served for the holiday season, namely, 7 on the first dish, 5 on the second dish, and 3 on the third dish. The "three hundred thirty-nine degree" is the number of brides and brides in the wedding ceremony drinking wine. That is to say, the three bridesmaids will use the three glasses. The groom and the bride will exchange glasses for each cup three times for a total of nine times. In addition to the unavoidable October 10 sports festival, the 12 major festivals in Japan are all odd. Japanese athletes also prefer to use odd numbers. Odd numbers are also favored in Thailand.

Export sales packaging for physical and image likes and bogey

Foreign countries have different preferences for various items and images. In order to make the products marketable, we must be “concerned” and not be able to make cars behind closed doors.

Shanghai's “White Elephant” brand dry batteries and flashlights that were sold to Hong Kong, Macau and Southeast Asia in the early stages have become brand-name products in these areas. However, they have been seriously slow-moving in the United States, and are even “desirable” because of Thailand, Myanmar and other countries. The white elephant is considered a mascot, so it has a good impression of white elephants. However, the white elephant "WHITEELEPHANT" is a "big and useless" nickname. So for Western countries, this kind of image is not appropriate. Another example is the peacock, which we see as a symbol of beauty. The French did not like peacock and thought it represented arrogance. The British also have the same view.

There are many countries in the image of the taboo. If France thinks that spades are a symbol of the dead, so the peach has become an ominous thing. In addition, the French used the crane as a synonym for stupid people, so the crane was also contraindicated. Italy regards chrysanthemums as national flowers, and Japan regards chrysanthemums as a symbol of the royal family. Latin America treats chrysanthemums as demon flowers, so chrysanthemums are not used in these countries. Australia attaches great importance to the breeding of forage grass. The raw ten white rabbits eat grass, so do not use rabbits for design. For butterflies, the Chinese see it as a symbol of love and friendship. However, they believe that butterflies are frivolous and cause the goods to be sturdy and not Durable; owls are also considered uncharacteristic. Indian and Arab countries have disabled pig graphics and even avoid using pandas because pandas look like pigs. India regards cattle as gods and prohibits the use of cattle as a motif. The lotus that is considered by us as "sludgeless" is regarded by the Japanese as iniquity. In addition, foxes and baboons should be avoided in Japan. Britons avoid portraits, peacocks and elephants. Some countries in North Africa avoid using dogs as a pattern because dogs have a special status among residents in these areas. Due to the atrocities of the Nazis during World War II, most countries in the world banned the symbols of the Nazi or Nazi regiments; the Czech Republic believed that the Red Triangle was a toxic sign, so the red triangle pattern was disabled; Turkey used green triangles to sign the “free sample” sign, so it was not Free samples cannot be used; Libya bans the use of pigs' patterns and images of female humans; Americans avoid using precious animals such as elephants; and secondly, because most cats are cats, even the "Persian cats" are residents of many countries. It's very annoying. In particular, black cats hated it, so cats were disabled for design.

Of course, the prohibition of the use of certain physical images by a country or the traditional preference is a matter of two different natures. For example, the national flags of the countries of the world have a star pattern that is a five-pointed star, except that the Israeli flag is a six-pointed star. Therefore, countries and regions that believe in Islam prohibit the use of imports with hexagonal star patterns; but the use of lotus-patterned goods is not acceptable. Exports from Japan and chrysanthemum-patterned goods to Italy will not be banned, but sales will inevitably be affected.

Export sales packaging color and joy

Due to the different customs and habits of various countries and regions, the visual sensations that color can convey to people are different. In the same color, this area represents majesty and sacredness. In another area, it is regarded as a scourge and a disaster: the hue that is loved in this country is taboo for people in that country. Therefore, the use of color should take into account the color preferences of different countries and regions. For example, if the Chinese people of the Han nationality express their greatness in big red, people in western European countries regard the big red as the omen. In Italy, the sun shines in the red, and in the United Kingdom, Sweden, and the Netherlands, they like to use blue and golden to represent the earth. In Sweden, blue is the beauty of masculinity; but in the Netherlands, blue means that women are gentle and beautiful; while Belgians regard blue as ominous, and they also hate dark green, thinking that they are the colors of Nazi costumes. They like elegant grays. . Rui ± people do not like black, think that black is too sad; Brazilians think that purple is sad, yellow is desperate, generally not purple or yellow; Iraq bans the country's flag olive green as a trademark; Venezuela's top five domestic political parties use red, green, tea White, black and white are the characteristics of the parties, so generally do not use these five colors, but love the yellow of the medical logo; Arab countries avoid using yellow. Table 1 shows the psychological reflection of colors in other countries.

In short, due to various reasons such as politics, religion, customs, and other reasons, each country has its own special preference in the use of numbers, patterns, and colors. Therefore, when domestic enterprises design packaging for export goods for international trade, they must have a good understanding of the customs and habits of the relevant countries and regions in order to avoid losses in trade.