The Humanized Design and Rational Method of Product Packaging

By expounding the concept of humanistic design, and the analysis of the relationship between "people-oriented" and rational design. In the flexible grasp of humane design methods, through the product of the form, color, material and other major factors or the form of packaging, thus further revealing the design is a human pursuit of the highest goal of the pursuit of the highest goal.

Keywords: industrial products; humanized design; rational relationship

Design is a kind of culture. It is the consciousness of human after understanding of nature, and the behavior of human beings to use their materials and technology to express their ideals after they have known themselves. Nowadays, the design of materialization is also pursuing the landing of technology and human needs. Therefore, under the premise of rational design, humanized design is the highest goal pursued by people in modern design, and the design principle “people-oriented” is also embodying this point.

1 Overview of Product Humanized Design

Humanized design refers to the highest design pursuit in the sense of human survival. It embodies the core of “people-oriented” design. It is the design of human and material using aesthetics and ergonomics. It shows a kind of humanistic spirit and is human. Perfectly harmonious design with products, people and nature. However, it must be clear that the humanized design of human beings with planned and purposeful creation activities is not only a pleasant design, but also can be covered by concepts such as personality design, function design, and green design. It is not a certain aspect of design. It is a higher level of design pursuit. This level contains the comprehensive manifestation of human living environment, national traditions, humanistic characteristics, science and technology of the times, moral norms, personality characteristics, religious culture and other factors.

It is true that "humanized design is a higher pursuit of human survival. In today's digital world, product design not only meticulously considers people's operating methods and use behavior, but also makes the product almost as good as possible through organic semantic modeling. The language of life, the product is no longer a person's personal thing, has become a part of the human body." At the World Exposition held in Hanover, Germany, in 2000, the theme "Man, Nature, Technology - The Birth of a New World" was used to demonstrate how human beings can harness the power of technology to harmonize with nature. As Danish furniture design leader Kay Bodkin pointed out: “What we make should be alive, with hearts beating... They should be humanistic and warm”.

2 Main Influencing Factors of Humanized Design

In the design of products, the visual language of “humanization” and “emotional” products is generally abstract, and there is no certain rule or pattern that can be applied. Only with the designer’s humanistic care from the heart, the product’s The external distribution of strong human touch is mainly based on people’s feelings about the main factors such as form, color, and texture. The linked image triggers the inner emotions, and the visualization of emotional elements makes people feel the product. His eagerness for his concern and communication.

2.1 Appearance modeling elements of human design - form

Form is the most direct modeling language for a product. Generally refers to the manifestation of things under certain conditions, such as the shape and demeanor of an object. From the design point of view, the form is inseparable from the manifestation of certain material forms. The product form is both an external manifestation and an expression of the structure. Product form is a "proprietary situation" composed of functions, materials, institutions, and structural elements, which can give people an overall visual form. The meaning and role of form are: "The variety of information that can be conveyed, the interpretation of design intent, and the relationship between the product's identification, operation, use, environment, and memory, as well as its intention, performance, and communication, as well as its psychological needs effect". However, the humanized and emotional manifestation of the form is that with the product design, the pursuit of the human lifestyle and behavior is emphasized. The expression of the form has changed from the functional performance to the semantic performance, from the objective to the subjective and from the technology. Theory, rationality and human nature, and the tendency of form from the world to the region have become unavoidable trends. In particular, the core of "people-oriented" design and the pursuit of form humanity and emotional expression are increasingly favored by children and are in line with the trend of the times.

In terms of humanized and emotional expressions, the following design techniques are commonly used:

1) Use women's soft lines to replace the masculine and domineering straight lines in the past, and create a smooth and delicate organic shape with a combination of straight and straight.

2) Pursue the harmony between mankind and nature, pay attention to the exquisiteness of the simple, elegant and detailed treatment of the overall appearance. People feel the gentle and friendly products.

3) Design focuses on the humanistic care from the heart, focusing on the organic combination of form and color and material factors, visualizing the humanity and emotion elements, and making people feel the product's concern for people and their desire for communication. Make the overall form full of human charm.

For example: The lemon juicer designed by the Italian company Philippe Starck had once caused a sensation in Europe and the United States. Product modeling is full of vitality, reminds us of a crawling insect. The form replaces the rigorous geometric form with a highly personalized sculpture form full of harmony between man and nature. Another set of “Story of Birds,” from the hands of Finnish designers, has a simple and flexible product design curve, creating a dynamic story. There seems to be an interesting conversation between the four pots. The designer has intentionally or unintentionally given the personality of the product, and the human flavor used is filled with the tenderness.

2.2 Humanistic design packaging aesthetics elements - color

“Color is life, and color is power. Color is a package that attaches to the shape of a product, so color is more attractive to people than a shape. When a product is sold in the market as a product and purchased, the color of the product determines the product. Is it attractive? Therefore, the functional performance of product colors is the most representative of human nature. The function of color mainly refers to the visual, psychological, and physical effects of color on-the-spot; and a symbolic ability and emotional symbol on the transmission of visual information. Product color design standards can reflect the face of science and technology, material culture and spiritual life, as well as the artistic characteristics of the era of innovation. It has an extremely important role in beautifying people's lives, creating a good human environment and pleasing people's mind and body. Therefore, in the use of color, especially the choice of color tone, it is necessary to reflect the novel aesthetics, in line with the aesthetic requirements of the times, but it can not be too daring to pursue brilliant, lose the functional characteristics of the product. Only the harmonious beauty of nature can give people a pleasant, vivid and soft feeling. For example, in the shampoo crystal brand, “Rejoice” is packaged in grass green, giving people a feeling of youthfulness and highlighting their supple and elegant personality; “Haifei Silk” adopts navy blue packaging to create a fresh and cool visual experience, highlighting its The dandruff sanitation product era personality; "Pantene" is using apricot yellow packaging, giving people a rich visual effects, highlighting the health of their shiny personality. Another example is that in the market, other shapes and colors are translucent, bright and smooth, and bright and smooth. The cool colors give people a sense of envy, taste, and interest, and they design emotions that are full of emotions. Highly humane. Another example is the colorful mountain bikes and colorful cars that people often see in their lives. Colorful umbrellas and colorful mobile phones are loved by people because they fully display the youthfulness and vibrancy of the mobile phone.

2.3 Good Quality Elements of Humanized Design - Materials

Materials refer to materials that human society can accept and economically manufacture useful devices. The material is the texture of the material, the visual texture and the haptic effect of the material. Different materials have different aesthetic feelings and their own emotional characteristics: “The texture and texture of materials mobilize the integrated processes of perception, perception, and other perceptions in perception, and directly lead to vigor, weakness, tenacity, and light. Gray and astringent and many other psychological forms." The material itself can show the beauty of the material, and its own material beauty can make people feel aesthetically pleasing in the observation. The common materials of people are attractive: such as the cobblestones on the seashore, which has been washed and polished over many years of sea water, to form a beautifully curved body, showing a smooth and delicate surface, often with the colorful colors of its material itself and its Impressed by texture; wood texture from dense to. Vegetables, from the song to the straight, the gradual change of the level, with a beautiful melody, the architect Wright believes that the most human flavor material is wood, people are willing to close to it, touch it and appreciate it; marble or shallow or deep natural Color, or poly or loose texture modeling all show its natural beauty and charm.

In product design, when physical properties of materials and potential performance factors are triggered into the inherent meaning of the product, they will be more closely integrated with the design theme and content, so that the product has a more vivid and more intense artistic charm. The artistic shape of modern products has been clearly expressed in the pursuit of emotional goals, and the personal attributes of emotions have led to the humanization of modern product art. The performance of different material emotional goals is actually the uniqueness of materials, creative exploration, and experiments on new forms, new techniques, and new effects. At the same time, the product design has already formed a new feeling in the pursuit of material beauty, which has broken through the limitations of artistic expression methods, expanded the research and performance of art form language, and enabled each characteristic material language in the designer (or artist) to product ( Or the pursuit of humanity, it has unique personality characteristics. It adds a bright color to the artistic shape of modern products. For example, products made from wood, bamboo, rattan, cotton, and hemp have a mild and simple texture, and they contain psychological values ​​that cannot be replaced by artificial materials. Products made from these materials naturally give warmth and softness and sincere closeness. The sense also reflects the symbiosis between modern high-tech and traditional culture. Another example is Apple Computer's iMacx series and the use of translucent materials to create the appearance of the product, so that the appearance of the product is exquisitely clear, beautiful and pleasant, the internal structure is visible, adding a sense of mystery, people can not help but want to understand it, you can see Using this transparent or translucent soft material, it is closer to the human body's physiology and enhances the warm and soft feeling. Therefore, the product has an extraordinary affinity.

3 The basis of humanized product design is rationality

Every excellent design work should meet two requirements: 1) The design must satisfy the perfect combination of rationality and human nature; 2) The product must satisfy the people's demanding attractive personality form, and be compatible with the appearance and function of its function. Because, in product design, rationality is the constraint condition of design, it is a rational game. It is based on understanding that design itself is conducive to pure art. It is not the release and release of pure personal emotions. It always embodies the integration of rationality and human nature, and it must be constrained by many factors such as the time science and technology, regional culture, and similar designs. It is also subject to many restrictions from factors such as the market, customers, and the media. So design is essentially a creative activity under certain constraints. It contains new concepts, new technologies, new needs, new challenges and many other factors, as well as the spirit of innovation that embodies the culture of the times.

When materialized design becomes the landing point for technology and human needs, the design alternates with the process of human rationality and humanity, and after repeated coordination can achieve the maximum possible harmonization and unity. Design can only achieve the ultimate goal based on a rational basis. Only under the guidance of rationality, can the design be from the normative design process to the strict process flow, to the thorough market planning; from psychology to ergonomics, to the intervention of the original marketing science, to make the dream of human needs one Another place has been achieved. Just like this, Kelon's Rongsheng Children refrigerator series started from the needs of customers and changed the previous design concept of “product first” in the industry.