The Application of the Method of Creating Chinese Patterns in Local Packaging

[Abstract] After thousands of years of development and accumulation, the Chinese pattern has summarized a lot of creative methods and aesthetic spirits. Both the artistic conception and the basic methods of modeling have very good meaning for the local packaging design today.

Keywords: Chinese pattern creation method local packaging

Patterns are the general name of decorative patterns, also known as patterns and patterns. From the point of view of the nature of art, they must depend on the ontology of crafts or industrial products. From a simple pattern we can also see the aesthetic spirit of Chinese traditional culture. From the point of view of its creative methods and ideas, it can be used in a reasonable way, so it can also exert good results in the field of packaging.

1. The method of creating patterns in China

In the process of pattern design, the traditional thinking should have two parts.

1. 1 "Imagining"

The art of Chinese art aesthetics emphasizes the expression of life and the optimization of life. From the perspective of image creation, it focuses on the view from the perspective of text to quality and form, and the “re-theism” and “heavy shape theory” of Chinese traditional aesthetics. They all have their own methods, but the pursuit of artistic conception is constant and the Chinese traditional aesthetics emphasizes the "integral consciousness" of the subject and the guest. They believe that everything is a unity of harmony and all follow the same essential laws. Therefore, the ancient Chinese artists have always committed themselves to the creation of “being beautiful as a whole” and regard heaven, earth, people, art, and morality as a vibrant organic whole, giving human emotions to the forms of things, and borrowing things and expressing emotions.” To express one's style, "have both form and spirit."
Under the view of this "world-man and unity" whole world outlook and the aesthetic concept of "me and me", China's plastic art manifestation does not emphasize "realism" and "transmitting the word of God," and does not emphasize "reproducing" and stressing " "Performance" pays attention to the momentum of the performance of the overall model, rather than a complete picture of the objective object. The styling of the dragon is a typical representative. This literary image that does not exist in the real world, regardless of dynasty, whether it is sturdy, graceful, or mighty, is full of life. The phoenix lacquer on the lacquerware of the Han dynasty even took off the original shape of the performance object, and only extracted some styling elements embodying the characteristics of the phoenix bird to make changes and combinations, making the pattern resemble a phoenix like cloud, comfortable scroll, emphasizing a romantic and elegant temperament. In addition, in the artistic conception of the traditional plastic arts in the pursuit of "big voices and thin voices, invisible elephants, Daqiao Ruoqiang" realm, focusing on the performance of material things, often intended to be so far, never delay, "just right." For example, in the Han Dynasty, the graphic symbols on the watts, the portrait stone, and the various shapes on the portrait bricks are simple but general but without losing vitality. As the saying goes, "There is no way for Godlessness to see what she is and invisible." This pattern can be seen in many places in Chinese patterns.

Lei Guiyuan once mentioned that "Chinese pattern design is a simple, vivid and interesting pattern language. Patterns are seen in small patterns. A water pattern can be thought of the sea. A small fish can be associated with a rich life. Patterns are abstract. In the concrete, the ancients expressed the things in real life in a summary and concise form language, which has a strong visual identity. The simple styling can make people have a lot of imagination space and achieve the effect of artistic conception. It is a modeling method that we can learn from.

1. 2 Rule of Pattern Creation

As a nationalized figure, his creation rules must have the characteristics of our nation. As a complete graphic creation process, we should first have the subject matter, bones, decoration methods, form rules, and colors. The theme is the expression of our pattern. The direction, that is, the object and purpose of his performance, the bones are the bones of the image, and the decoration can be seen as his muscles. It is an important part of making the image vivid. The final color is the blood of the imagination, and the formal rule is its movement. The pulse.

Now I mainly explain here is the elaboration of a specific method for the production of a graphic in the graphic creation process.

1. 21 Adding and deleting

In the process of creating patterns, we first collected the appropriate performance materials through the grasp of artistic conception. Then we must think about the usability of these materials, add more intentional parts to make him more abundant, and delete the unintentional parts to make him More refined. This is not only of great significance to the choice of material, but also has guiding significance for other aspects of the specific creation of the pattern. For example, in the process of decoration and change, we must always consider the changes in the elements and consider how each element can be refined after performance. Cannot express the mood we need to convey. If it is not possible to add appropriate sections to supplement, spare parts will be streamlined.

1. 22 Decomposition and Reconstruction

Decomposition is the unit in which the entities that can be independently formed in the original shape are decomposed into one column. Refactoring is the process of combining elements one by one according to the new form. Decomposition is the basis of reconstruction.

In the creation of Chinese patterns, these two methods are indispensable. What we are doing is the creation of the body, not the reproduction of the real life. Therefore, the simple, primitive form can no longer express the mood that we want to express. Therefore, we rationally decomposed the collected units, selected important parts for recombination, and made him a new new image with a good visual aesthetic. In the creation of traditional patterns, many of them are based on certain artistic conceptions and ideological pursuits to change things in the real world and give him new meanings. There are many shapes that may be irrelevant in real life. However, through the creation and pursuit of people, they have created new meanings. For example, in the design of “Wa Cai Lian” and “In love with the Mei Liao,” new images are formed through new decomposition and reconstruction. Conveyed new meaning.

1. 23 Deformation and Integration

Deformation is an alienation of the original graphic and the original unit. Through our changes, it gives him different forms of effect. Integration is an assimilation process. The two methods are used together.

In the creation of the graphic, in order to make the picture beautiful and rich in form, we must change the original pattern through its own creation, so that he can produce a new form. The pattern people make for their predecessors is not just a fully utilized attitude. As Zhang Daoichi said, we are Zhang Guo old to ride a donkey. We must look at the cultural development milestones of the previous year and continue to move forward. We must learn the forms of our predecessors and create a form that belongs to the new era, but no matter what form To be unified in a graphic pattern, so we must unite him to make him more united and always surround the mood.

2 Specific applications in local packaging

Local packaging is a kind of packaging product with clear national characteristics. It is a national product that evolved to meet the needs of the market. In many local packaging in the past, everyone also noticed the communication of artistic conception, but it appeared in both method and form. The problem is that the culture of a nation can be described clearly not as a pattern of two. Therefore, in many local packaging, the pattern created by the ancients is thought to accurately convey the various cultural backgrounds of a nation and it can convey accurate information. The product concept is wrong. The use of the surface can not achieve the desired effect, and it is very likely that the test will be counterproductive. “Zhang Guanli brings us.” We cannot always use the pattern of Chinese painting, but also learn how to create it. Let us create it for ourselves. New forms to meet the needs of modern markets.

2. 1 wishful shape

When we want to do a local packaging, first of all we need to have a detailed and detailed understanding of the product. The cultural background of the product is a very important part. Only by accurately grasping his cultural background can it convey the correct mood. For example, In the process of tea packaging, we must first compare and study the differences between the history of tea and the tea and other teas we make, find our own precise positioning, and then concentrate on various elements and use artistic conception as the standard of creation. To select the right elements and apply new methods of creation with authentic methods, we must not only conform to the aesthetic features of our nation, but also be in line with international standards, have the characteristics of modern packaging, and achieve the unity of form and content, and our Chinese pattern patterns. It is very representative. It is this kind of representation that can communicate well the culture we want to express. We choose the right elements and make reasonable changes to serve our new culture instead of the simple traditions. Patterns can represent, to avoid misuse of the pattern in the package.

In the current international high-level design, our world-accepted reality is a work that can accurately convey our national characteristics and have some innovative language. Many high-level design works are based on the aesthetic principles of Chinese patterns. They are used in packaging and have achieved very good results. They are in line with the local cultural consumer market. The most obvious of these depends on the packaging of local cultural products and the packaging of wine. Wine is the traditional drink of the Chinese nation. In the thousands of years of development, it is full of legendary colors. This requires us to determine a reasonable mood and Cultural positioning can make consumers' consumption beyond the wine itself, and adding a lot of cultural elements allows people not only to get the wine itself, but also to enjoy the cultural enjoyment brought by the wine and achieve a very good sales effect. Therefore, we must base ourselves on the aesthetics of the nation and convey reasonable and accurate meaning. Only in this way can we make good works.

2.2 The use of specific creative methods

Even the best packaging ideas must be expressed in concrete terms. Therefore, the Chinese patterning method has a good creative significance for the creation of packaging shapes.

When we are working on a package, after we understand the specific knowledge of the artistic conception and culture, we must carry out specific creations. First, we must add and delete, and the elemental units we choose are not necessarily all in the design of packaging. Can be used to continue to add and delete the process.

Decomposition and reconstruction are necessary parts of the creation. When we get the corresponding elements to express the connotation we want to communicate, we can't use them directly. We must decompose and combine accordingly to form a new visual image. Local packaging We often collect a lot of visual images, but not all of these visual images can be used to serve us. Packaging requires a clear picture effect. Therefore, we must decompose the collected elements and choose the more important ones. Combine the new combinations with their modalities to express the object attributes to be expressed succinctly.

Deformation and integration, local product packaging has accumulated a lot of experience in the continuous development, there have been many forms, we will need to be transformed when we create new forms, and create new forms based on the original elements. Let him have fresh visual attributes. Local products often have a long history of development. There are different manifestations of different historical events. Therefore, we can easily create new forms by combining different forms of events, but we must also integrate and process them. Unity in a package, a common description of a product. In today's packaging design, we must also consider the consumers' consumption of culture, and through this design, we are able to incorporate our traditional Chinese cultural features into it, so that consumers feel a very kind of national episode.

In the design of packaging, the three methods are complementary and mutually constraining processes. It is necessary to accurately communicate the aesthetic spirit of our nation in the packaging, starting from the essence, rather than simply imitating and using it, which can only cause a lot of Inconveniently, we have lost the development space of local packaging. We look at some of the essence of our traditional aesthetics from Chinese patterns and penetrate into our packaging design. Such local packaging can find its own accuracy in domestic and international markets. The position accurately conveys the cultural features of our own nation and broadens our own thinking. We are not disconnected from our traditional aesthetics and it is an inseparable whole. Through the study of Chinese patterns, we can see that we are spiritual. On one hand, of course, there are many places where we need to study well, but no matter what, we should be positive.