On the morning of May 12, the reporter met with a foreign businessman in Dashan Glass Products Co., Ltd. of Tongshan County and once asked that Mr. Cruz was from Tanzania. He said that the glass products here are of complete categories, excellent quality, and reasonable prices. This time, they have ordered a total of 1 million pieces of two products, and will continue to cooperate in the future.
In recent years, Tongshan County has taken glass bottle manufacturing as a characteristic leading industry, injected innovative design, new process application, and online sales, and has popularized the “popular factor†to adjust product structure, promote technological innovation, broaden sales channels, and promote industrial development. . At present, the county's glass manufacturing and related enterprises have grown to 73, with an annual output of more than 6 billion glass bottles for daily use, 40% to more than 30 countries and regions such as Japan, South Korea, Europe and the United States, and 3 ordinary glass bottles for domestic use. One is from Tongshan, which is the largest production base for daily glass in the country's five largest and Jiangsu Province.
A new process "sprays" out 100 million yuan to continuously introduce new technologies and new processes is the source of power for the development of the Tongshan glass industry. They collaborated with glass research institutes in Anhui, Shanghai, and other places to establish an interactive win-win mechanism for production, research, and research and continuously overcome technical problems. At present, Tongshan’s glass companies have all changed to automatic, full-gas, and electrified flow production lines to achieve centralized gas supply and heat supply for the glass production enterprises in the park, so as to save energy and reduce emissions.
In 2009, Tongshan County set up a glass product quality inspection and service center, which not only saved the trouble of remote inspections in the past, but also enabled the local quality inspection department to check the quality in time. More importantly, the quality inspection department implemented the liquid spraying process with technical advantages. It saves costs, improves product finish, strength and hardness, and greatly improves the product qualification rate. The technicians of the testing center calculated a bill. Using the liquid spray process, the production of a common glass bottle can save 15g to 20g of raw materials. That is to say, using this process to produce 15 bottles can save 1 bottle. raw material. Since the promotion last year, more than a dozen companies have used this technology, saving more than 100 million yuan.
From "Running the Market" to "Web Marketing Group"
In the past, the sale of Tongshan glass products was carried out by salespeople going north and south and running with both legs. Nowadays, they make full use of the Internet to sell and become online salesmen.
“Our annual investment in e-commerce is about 1 million yuan, which is equivalent to the production of more than 2 million glass beverage bottles.†A person in charge of a glass product plant said that although e-commerce is expensive, it can bring about a bigger market. Investment is still increasing. This year, many glass products companies in Tongshan have recruited university graduates in computer and foreign languages. Through e-commerce, sales of glass products have increased by 20%.
In addition to the company’s own professional sales staff, some farmers in Tongshan County also joined the online sales force. In the former Ba Duan Village of Mapo Town, a cluster of glass companies, almost every villager has a computer and formed a group of more than 600 people. Network sales broker team.
At present, 60% of sales orders for Tongshan Glass Products come from the Internet, which reduces the company’s sales costs, expands sales, and increases market coverage.
The use of household utensils as a work of art The Tongshan glass industry is mainly concentrated in the three towns of Mapo, Liuxin and Maocun on the bank of Weishan Lake. Through years of development, it has become an important daily glass bottle production base in the country. In order to speed up industrial upgrading, in 2005, Tongshan County established a glass science and technology industrial park in Mapo Town, compiled an industrial development plan, and developed and developed various special-shaped glass bottles to meet the different needs of the market.
Dahua Glass Products Co., Ltd. hired a number of professional designers to set up a market development department, specializing in the development of high-grade glass bottles, and the use of daily utensils as works of art, favored by foreign businessmen.
Like Dahua, companies such as Shengli, Hualian, and Ruitai have also developed their own new products as the trump card for their survival and development, improving product quality and meeting the needs of the international market. At present, the county has developed and produced fruit products such as fruit drinks, medicines, pickles, cans, bottles, cosmetics bottles, drift bottles, wishing bottles, and star bottles, and has a total of nine series and more than 4,000 glass products of various colors. More than 150 kinds of designs have been granted national patents.
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