According to reports, Chanel's creative director Karl Lagerfeld has accepted the task of designing wine bottles for the 2009 vintage of Château Rauzan-Ségla.
According to a reliable boutique wine trader in London, the German fashion designer will design the wine bottle brand for the 2009 vintage of Housong-Qinggla to celebrate the 350th anniversary of Hou Song-Xegra. Sandrine Bégaud, public relations manager of Housong-Jegra, said that he could not give an exact answer on the existence of the partnership, but he said: “This year is the 350th anniversary of the establishment of Housong-Jiegel Winery. We are planning to design some new tricks. But at the moment this is only an idea. We have not yet put it into action."
Hou Song-Geng Gela was acquired by Chanel in 1994. As a Margaux secondary winery, the designing of the wine bottle trademark by Chanel's creative director Lagerfeld was unexpected.
    In recent years, the importance of the Asian market has been increasing day by day. Under such circumstances, affixing the Chanel wine bottle logo will help Hou Song-Gela to succeed in the Chinese market.
In October last year, Lafitte Winery had announced that each bottle of wine produced by the winery had to sell for 8 yuan, which directly led to the price of wine per box soaring by 20% overnight. Simon Staples, sales manager at Berry Bros & Rudd, believes: "Hosson-Graggra's sales in China are not good, so branding Chanel's wine bottle will certainly stimulate Chinese consumers' purchase of the wine."
Lagerfeld's wine bottle label is affixed to the wine, and the winery of the winery will immediately become a popular item in the Chinese market. Because in China, Chanel is the most widely known brand after Louis Vuitton (LV).
    Lagerfeld himself is no stranger to the design of the drink wine bottle brand. He recently designed a wine bottle label for Coca-Cola’s limited edition Diet Coke; in collaboration with the prestigious Dom Pérignon, the brand. Champagne of the year was designed with a bottle of wine named "Bottle of Desire," and it planned an advertising campaign for the Champagne brand.
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