The historical significance of gift packaging

It is no surprise that Whist Snow’s brandy was won by a gift. In China's special market, gift packaging has always been a brand's best strategy. In the 1980s, when Nestle first came to China, it was also developing a Nestlé gift coffee for the Chinese gift-giving tradition, and emphasized that it was a great gift to use Nestle coffee for gifts. At this time, Nestlé did not focus on promoting its regular boxed coffee products. After a three-year market for gift packaging, Nestlé began to focus on the promotion of ordinary boxed products. At this time, Nestlé began to stress that its coffee was "inexhaustible." In addition to Nestle, there is a more successful case is the Ningxia red wine. Ningxia Honggang started the listing and also opened the way through gift packs. For a brand-new product, gift packaging may be the best pioneering strategy. This strategy is similar to that of the alcoholic products first opened the catering channels. However, this is always a means, not a goal. The ultimate goal is to drive shipments from all channels. Therefore, Ningxia Hong began to fully adjust channels in 2003 and entered the restaurant with a single wine. Because only a single wine can create more sales. So after the success of the gift package, Whisnow turned to catering and nightclubs.



(Sweet & Alcohol Weekly, 2005, Issue 30, Wisnot Swordstrip)