How many opportunities does the mahogany furniture exhibition hold “missing”?

With the rapid development of the exhibition economy, many mahogany furniture and handicraft manufacturers will also participate in the exhibition (exhibition) as an effective sales channel. Since the beginning of this year, a number of mahogany furniture exhibitions (exhibitions) have been held in Nanning International Convention and Exhibition Center and Guangxi Exhibition Hall, attracting many people who love mahogany to Taobao. Some insiders pointed out that it is convenient to shop for mahogany furniture at the exhibition, but there are also many problems in the quality of exhibiting furniture, hidden traps, etc. It is not easy to "snap"

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phenomenon

Various mahogany exhibitions "You sing me to debut"

In April this year, a large-scale mahogany furniture exhibition in the southwest region was held at the Nanning International Convention and Exhibition Center. Except for exhibitors from Guangxi, Zhejiang, Fujian and Yunnan, there were also exhibitors from ASEAN countries such as Vietnam, Laos and Myanmar. In May, At a treasured mahogany furniture exhibition held at the Guangxi Exhibition Hall, a 4.6 million yuan huanghuali desk was unveiled, attracting many redwood fans to “open their eyes”; in November, another event was held at the Nanning International Convention and Exhibition Center. During the four-day wood products exhibition, mahogany furniture is the highlight of the exhibition...

Since the beginning of this year, many mahogany furniture exhibitions have been held in Nanning, and their scale has a "one game one game" momentum. Mr. Huang is a fan of mahogany furniture and pays attention to the collection of mahogany furniture for many years. "I have been paying attention to the mahogany furniture market since the late 1990s. I have collected some mahogany furniture at home. I have been to Hongxiang furniture in Pingxiang and Dongxing for several years. In the past few years, Nanning has started to hold the exhibition of mahogany furniture. However, for the intensive exhibition of mahogany furniture exhibition, Mr. Huang also expressed doubts whether the market is really so big. After all, buying mahogany furniture is not like buying. General goods. The mahogany furniture used daily is usually used by ordinary people for many years and cannot be replaced frequently. It is not easy to decide to invest in hundreds of thousands of millions of dollars of mahogany furniture.

In this regard, Mr. Lin Ping, a senior mahogany furniture collector in Nanning, said that a place where mahogany furniture exhibitions are held frequently is not only in Nanning, but also in cities such as Guangzhou and Zhuhai. This is mainly because there are more and more manufacturers producing and operating mahogany furniture on the market, and the competition in the industry is getting bigger and bigger. In addition, the price of redwood has fluctuated drastically in recent years, and the negative effects of some hype behaviors in society have gradually emerged. These reasons make mahogany furniture not easy to sell, many manufacturers regard the exhibition as a way to break through in the market, so there will be a variety of mahogany exhibitions "you sing me to debut".

Lin Ping believes that the market has a large capacity, which is difficult to estimate. For businesses, the market can still be nurtured and developed. In fact, the rosewood boom in recent years has also led many people to join the ranks of the collection.

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encounter

It’s not easy to go shopping at the show.

The reporter visited a number of mahogany furniture exhibitions and saw that the popularity of these exhibitions was quite strong. Many ordinary citizens and redwood fans want to buy high-quality and inexpensive mahogany furniture at the exhibition, and promotional advertisements such as “Tears of Tears” and “Folding Discounts” are often seen at the exhibition. Can you "snap" quality mahogany furniture?

Mr. Su of Nanning bought a piece of Laos red rosewood furniture at a mahogany furniture exhibition, including a 2 meter bed, two bedside tables, a dressing table, a TV cabinet, and a 2.2 meter long roof. The cabinet is priced at 300,000 yuan. Mr. Su thought about buying it for his daughter as a dowry. After grinding it for 2 days, the price could not be discussed. One of the exhibitors who claimed to be a "small worker" told Mr. Su that it would be better to wait for the last day of the show. When the boss is in a hurry to clear the goods, the price will be much lower. Sure enough, Mr. Su really took the “last bus” and bought the furniture at a 50% discount of 150,000 yuan. The friends heard that Mr. Su bought the "6-piece" rosewood furniture for 150,000 yuan. They all said that it was cost-effective and asked to go to his house to see. Unexpectedly, after reading it, everyone did not speak. Under the questioning of Mr. Su, the friend said that this is not Laos red rosewood, but a so-called "South American rosewood" coloring. The market value is about 10 to 120,000 yuan.

Mr. Su, who is not convinced, has invited a number of mahogany experts to help identify them. Everyone is definitely not Laos red rosewood. In recent years, the price of huanghuali and red sandalwood has long been beyond the reach of ordinary people. Laos red rosewood has become a hot spot for collection. Some unscrupulous merchants use other rosewoods in the "sour branches" to deceive consumers. This time, Mr. Su was so stupid that he not only did not "leak", but also fell into the trap.

Mr. Yan of Nanning also bought a set of chicken wing wooden study furniture with a exhibitor from Fujian at a redwood exhibition, which cost about 100,000 yuan. Mr. Qi said that the exhibitor’s advertisement of “factory direct sales” and the lobbying of the staff made people think that it was a rare opportunity to get cheap. Later, Mr. Qi made a comparison in some furniture markets in Nanning and found that in Nanning, he could buy the same furniture at the same price and enjoy after-sales maintenance.

Ms. Hongmu Zangyou Jin also often visits the exhibition, mainly to buy some mahogany crafts, such as small furnishings, wood carvings and the like. Ms. Jin feels that it is more cost-effective to buy crafts at the exhibition, not only the variety, but also the price is lower than the Nanning market.