Multi-dimensional design thinking analysis (on)

For most of the time since Bauhaus, design activities have often been endowed with social reform ideals, which are often over-exaggerated in their utopian colors. To date, design activities have returned to its essence, and it has been announced to the world. : Design is nothing, design is design itself. Although the wave of the industrial revolution impacted the traditional handicraft industry in an unsettling manner, the negative influence of the design made people recognize its dark face. Only if the design no longer serves crazy profits, When the short-term interests of a few people are served again, the humanitarian value of design can be truly returned. In fact, the difference in thinking activities at the beginning of the design has reflected the difference between yesterday and today. Designers pursuing efficiency are no different from designers pursuing healthy life. Dialectical design thinking activities have brought us more. The humanitarian concern and the non-material factors of design once again remind people of the stubborn existence of the ideal of art. The traditional moral concept in design has a tendency to come back.

Design is one of the important material production activities of mankind. Its essence is a creation activity and has a direct relationship with material production and commodity circulation. Due to the existence of these characteristics, people often wonder whether it has metaphysical thinking. It is academic. It is less than the philosophy, history and aesthetics of the humanities. On the artistic side, it is less poetic than literature and painting. However, when the creative thinking of the design is rapidly operating, its characteristics are very similar to those of the art creation discipline. If you do not go through a stage of free imagination similar to artistic creation, the whole process of designing the creation cannot be completed. It is precisely because there is such a A period of experience full of strange adventures has attracted countless talented creative talents. Although this team of professionals with different professional backgrounds is engaged in different jobs, their goals are strikingly consistent: they are fully reflected through their own creative activities. Human imagination and creativity continue to transcend self and write a new chapter in human peacebuilding and life.

Design activity is also one of the highly creative activities of human beings. There is no design without creation. Although the knowledge of many disciplines is a precondition for the design activities, it is not a sufficient condition for it, and sufficient knowledge cannot be automatically transformed into active ones. With abundant creativity, knowledge can produce its true value only when the designer successfully uses all kinds of knowledge representing past wisdom and achievements. In fact, the design discipline is a discipline that will always face the future.

The creative thinking of the design has its own characteristics. The creative thinking of the artwork is characterized by being able to create a virtual world with words, images, and sounds, inducing the deep emotional experience of human beings, and making a butterfly of the Lao-zhuang style indistinguishable. "Daydreaming" is the characteristic of the creative thinking of science. It is through the discovery of the mysteries of nature and the universe, and tirelessly practices the bold assumptions until the success. The creative thinking of design disciplines lies in the ability to achieve their own goals through careful planning. This goal can be explained and touched.

The people of insight in the design education field have long been interested in the cultivation and training of creative thinking, and the topics concerning the cultivation of creativity are invariably heard. Extremists even question whether creativity can be cultivated and improved through training. Evolutionary optimism and fatal pessimism are juxtaposed in the same forum. All parties try to convince each other through a large number of factual materials. In spite of this, we can't put our conclusions too early, or maybe there is no conclusion at all. In fact, creative thinking activities in design can not be separated from specific cases. Different specific cases lead to different ways of thinking. It is impossible to imagine different problems exist in the same answer, and it is impossible to imagine answering all the problems with the same answer.

We will discuss several creative ways of thinking in design. In fact, we have objectively existed in all kinds of design activities. After our analysis and classification, we can highlight different thinking characteristics, and create multi-dimensional ideas in design. It is unclear how to change the objective situation and give it a title. The discovery of the problem itself is the meaning of its existence. If it is categorized academically, there are roughly the following categories: :

Satisfying demand thinking

People's needs are the most important driving force in design activities. Without demand, there is no design. Human needs have different needs in each stage of social development, presenting Maslow's trapezoid structure from simple to complex. In the Neolithic era, people's needs were only satisfied with the use of simple tools. After humans entered the industrial revolution, they no longer satisfied with the single-piece production methods of handicrafts. Mechanical production and assembly line production became the mainstream of production methods. Before the middle of the 20th century, design activities basically revolved around mass production. The market demand type was based on the realization of human needs as the ultimate goal, and was the most common way of design thinking.

If you develop a design around "demand," then the requirements can be divided into different types and different levels. Correspondingly, there are different kinds of specialties. If the demand for housing is met, it must be completed by the construction profession; the satisfaction of the clothing needs to be fulfilled by the garment industry. To truly meet the needs, different professions need to conduct in-depth market research on different types of demand. There are two types of market research: one is a horizontal survey and the other is a vertical survey. The horizontal survey is mainly to understand the market coverage and feedback from consumers.

Longitudinal surveys are mainly about understanding the evolution of the industry in these decades. Taking the apparel industry as an example, it is not only necessary to understand the clothing consumption situation on the market, but also to study the trajectory of past fashion trends. With a deeper understanding of the past and the present, forward-looking designs will be carried out again. Another example of a foreign company entering the Chinese market is to understand the Chinese culture and adapt the designed products to the Chinese market. Electrolux Sweden has conducted a lot of investigation and analysis. Thousands of photographs have been taken in various parts of China to understand the Chinese's orientation towards color and pattern. Although the product design was completed at the industrial center in Stockholm, it was modified for the Chinese market and the results must have been recognized by the market. The above two examples can illustrate that demand-based design ideas must be based on a deep understanding of market demand, and its source of creativity and inspiration also come from the degree of knowledge of the market's clients.