Recently, in a survey commissioned by Epson to the UK, all the retailers interviewed said they needed to adjust and expand the market focus to drive growth. Although the current economic situation is not optimistic, more than half of UK retailers are positively optimistic about their future performance. They estimate that by 2020, sales of in-store advertising prints will increase significantly.
Epson interviewed the marketing managers of 500 brand retail stores from five major European economies - the United Kingdom, Germany, France, Italy and Spain. The survey was conducted to evaluate indoor print and electronic POS signs in today's retail industry. The status of use, and the trend of the industry by 2020.
Nick White, business manager of Epson's professional imaging division, said that in the next few years, innovative POS production companies will have many opportunities to meet the needs of retailers in terms of cost-effectiveness, fast cycle, localization, quality and fast update.
Epson interviewed the marketing managers of 500 brand retail stores from five major European economies - the United Kingdom, Germany, France, Italy and Spain. The survey was conducted to evaluate indoor print and electronic POS signs in today's retail industry. The status of use, and the trend of the industry by 2020.
Nick White, business manager of Epson's professional imaging division, said that in the next few years, innovative POS production companies will have many opportunities to meet the needs of retailers in terms of cost-effectiveness, fast cycle, localization, quality and fast update.
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