Nike was founded in 1964 and has been one of the best sportswear manufacturers. However, in recent years, as the number of competitors in the market has increased, the demand for sports and fashion products has been expanding, and Nike has become a little weak. Recently, Nike used 3D printing technology to bring its products back to people's attention.
Fraser-Pryce, a well-known athlete, won the women's 100m victory at the 2008 Beijing Olympics with an excellent score of 10 seconds 78. She once said: "The athletes on the field have good speed and explosiveness, but there are technical reasons for winning in the game." Fraser-Pryce designed all the costumes with Nike before the game. In fact, at this time the athlete's body is no longer an ordinary skin, more like a combat machine.
Previously, Dutch professional bike racer Tom Dumoulin and his team created equipment through 3D scanning and 3D printing technology, and finally won the game. Under such a result, we can analyze that advanced technology can not only bring more light and fit equipment to the players, but also increase their self-confidence, which is especially important in the competition.
Recently, Nike plans to design a pair of tailor-made shoes for Fraser-Pryce, because Nike designers found that Fraser-Pryce will fatigue after a long training period, so it can not show explosive power in sprint. Nike designers used 3D scanning technology to study marine life and eventually developed a mesh sole structure that helped Fraser-Pryce slow down its short-term fatigue with lightweight materials of appropriate stiffness.
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