Innovative packaging and other technology rookie delivery into the "chilling age"

[China Packaging Network] With the announcement of the General Administration of Quality Supervision, Inspection and Quarantine, since June 20th, US beef has been reintroduced into the Chinese market 14 years after it was abandoned. Less than 10 days have passed since the re-opening of the gate. Recently, Shanghai consumers have taken orders through Tmall supermarkets. Behind this, the cold chain distribution system set up by the rookie network and its partners provides escort to the US beef consumers.

Imported beef distribution has mature experience

After the Shanghai consumer placed his order at the Tmall supermarket, the beef that was airlifted by the United States was delivered to the fresh-food warehouse by a rookie partner, Ansida, to ensure the whole cold chain, and was sent by the rookie partner Vientiane Logistics. Into the hands of consumers.

In fact, this year's Australian beef sold at Tmall supermarket in March this year, the rookie also used this sort of warehouse + landing mode.

At present, the rookie and partners collaborate with a constant-temperature fresh-keeping warehouse that covers consumers in major regions of the country in multiple core cities. In combination with floor-to-floor arrangements, it is possible to ensure the shortest delivery path and minimize the time for food packaging boxes to be exposed to ambient temperatures. The rookie's sub-position + floor-to-place model ensures that freshness is still fresh when delivered to consumers.

In addition, the rookie also innovative packaging technology for the slaughtered fresh. At present, some domestic urban ports have obtained the qualification for importing live cattle from Australia. These live cattle are imported and slaughtered in the country. The rookie uses innovative "fitted packaging" - the film is completely wrapped around the meat, creating a vacuum-like environment. Its effect of isolating air and bacteria is better than vacuum packaging.

“The current cold chain in the industry is mainly to put dry ice and nitrogen in two ways. The biggest problem is that if the amount is not enough, the meat will degenerate. If the amount is enough, the meat will be frozen. Moreover, dry ice can last for up to two days, and nitrogen can only last for one week,” said the person in charge of fresh food logistics at the rookie. This innovative body packaging ensures that meat can be stored up to 21% in a 0-4°C environment. Days, fresh from the "Ice Age" into the "chilled age."

From the field straight to the table noodle warehouse fresher preservation

In order to ensure the freshness of products and the origin of products, the rookie network has also opened production areas in the headlands of cities across the country in accordance with the fresh season, reducing transit links and quickly delivering fresh fruits from the fields to consumers' dining tables.

For example, during the Guangdong Lizhi season and the Shandong cherry season this year, the rookie set up a local production warehouse. The fresh fruit that has just been picked from the branch is sent to the place of origin by farmers and merchants.

The rookie freshman logistics manager introduced Shandong Cherry as an example and said that the rookie set up a production warehouse in Yantai, which guarantees the origin of the product and also checks the quality and appearance of the cherries. High quality fruits are pre-cooled in time and stored in cold storage.

Afterwards, the rookie will arrange partner's refrigerated transport vehicle every day, and send the cherries from the cold chain warehouse in the production area to the cold chain warehouses of Beijing, Shanghai and Wuhan. From the three places to the nearest shipping delivery to consumers, covering 109 cities.

The head of the freshman logistics department said that during the cherry season this year, the rookie delivered 200,000 tons of big cherries. In this cold chain mode, cherries do not exceed 48 hours from the place of production to the consumer. After testing, the corruption rate of cherries on the road is actually less than 2%.

Industry sources pointed out that the fresh market has grown rapidly and logistics has become a major factor constraining the development of fresh e-commerce. It is reported that the status quo of the current cold-chain industry is decentralized and the effective utilization of resources is low. For example, the cold storage utilization rate and the cold-car returning idle rate are all relatively low.

The rookie freshman logistics manager said that Cainiao Network is working cooperatively with partners to integrate cold chain resources, rationally allocate resources, and achieve a win-win situation. Correspondingly, the cost is reduced and the efficiency is improved. As consumers sit at home, they can eat more abundant fresh food at low cost.