Ice cream packaging allows you to instantly fall in love with summer

When it came to the summer solstice in one year, it meant that the hot summer was a step closer to us. Xiaobian’s desire for ice cream is getting stronger and stronger.

Today, in this era of value-consciousness, consumers not only pay attention to taste when choosing an ice cream, but packaging has also become a key factor in selection. As an ice cream for the summer heatstroke artifact, in addition to providing consumers with a cool and refreshing feeling, they also played with tricks on the packaging. The unique creative concept, bright and colorful packaging design makes people brighten up, and they can't wait to take home immediately.

Next, let's take a look at the 16 creative ice cream packages carefully prepared by Xiao Bian. Isn’t this beautiful ice cream instant you fall in love with the summer?

1, Häagen-Dazs

Design agency: Love Creative

In order to attract young consumers, Haagen-Dazs has fully upgraded its external packaging as a brand of choice for luxury ice cream.

Häagen-Dazs explores the specific tasting experience of each flavor by creating mood boards and word clouds, which inspired the inclusion of Santtu Mustonen and Kustaa Saksi. The 13 artists in the company created 50 colorful and unique matching pictures, which is an amazing visual feast.

At the same time, Haagen-Dazs has launched two new limited-edition ice creams this spring: picking bones and blackcurrants and rose & raspberry & lychee. The two ice creams use real petals to present to the public with a brand new taste combination. Love Creative teamed up with textile designer Kitty McCall to design outer packaging for the two new flavors of ice cream. The packaging is full of flowers and bright colors, just right to show the breath of spring, but also fully reflects the ice cream raw materials, complex and delicate taste, bring you an unprecedented "eat flowers" experience.

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