WeChat a la carte system has launched a convenient ordering service based on WeChat scan code service. The shop users only need to see WeChat ordering system to open WeChat scan code to order food directly, which improves the efficiency of ordering service. To some extent, the cost of in-store service personnel is saved.
What changes have we brought to the WeChat a la carte system? Going out with a mobile phone to eat and drink can be solved, this is the WeChat order that everyone feels very mysterious. Such a strong Internet development has attracted the attention of our party. Now the Party Central Committee has called on us to do "Internet +" to make the Internet better and stronger. This is an opportunity, the catering industry should take the lead in innovation on the basis of tradition, improve the chaos of the existing catering industry, and create a model to reduce costs and enhance efficiency. From the perspective of life, we can all feel the prospect of "Internet + catering". In the past few years, the technology giants have all invested in the catering industry. Do you think that people are warm and join in the fun? The catering market is so big that it is impossible for them to eat all of them.
And this "Internet + catering" has many problems. Traditional catering has developed towards the Internet after contact, but many have failed. The people who cross the border to do catering have lack of experience in products and services, leading to the current grotesque . Why do traditional catering do not do the Internet well?
1. Traditional catering companies lack a person who integrates catering and Internet thinking.
2. The internal mechanism of traditional catering enterprises, the communication of departments is difficult, and the decision-making and implementation are not flexible enough.
3, the lack of a system to organize the data of catering enterprises, data analysis can help the restaurant to improve operational efficiency and do a good job of precision marketing.
The competition in the same industry plus the Internet + catering outlets, the dataization of WeChat a la carte system is accelerating, and the agent joining of many ordering software is developing rapidly. At this time, a quiet catering industry technology war is unveiled. Online ordering, wireless ordering, and online payment are all common entrances. From the current situation, digital catering is still in its infancy. Third-party payment has gradually penetrated into consumers. Third-party payment has been continually soaring through activities and subsidized consumption. Consumers have earned money from traditional cash payments to WeChat Alipay. In some ways, technology has improved the dining experience of consumption, and catering companies have used this opportunity to tap big data from consumers.
In the past year, there have been many people who have joined the food and beverage industry across the border. They have also promoted the WeChat a la carte system, which has brought some vitality to the impact of food and beverage. However, these people only use Internet marketing but do not make good products. In the end, they are only short-lived. If the products can't keep up, even if the marketing is good, they can't save valid customers.
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