[Office Partner Information Channel] Beautiful Butterfly Change "Culture +"
Near the end of the year, Zhou Guangjun, the chairman of Zhejiang Oudi Industrial Co., Ltd., turned back to calculate the company's foreign trade orders. He was pleasantly surprised to find that thanks to the deep transformation of pencils into cosmetics, this year's eyebrows for the export of Brazil to Brazil will be expected to exceed 7 million, of which 80% of the products are sold to the Olympic venue in Rio de Janeiro, becoming the opening and closing ceremonies of the Olympic Games. The first choice of actors.
The predecessor of Oudi Industry is the Zhejiang State Pencil Enterprise, the leading enterprise in the Qingyuan pencil industry. Ten years ago, companies began to enter the international cosmetics market. In recent years, Ou Di Industrial has invested more than 30 million yuan to build a modern factory, with international advanced production lines and first-class production technology.
Through the transformation and development of these ten years, at present, the company's brand "Oudi"
Dozens of make-up cosmetics such as OUDI, Eyeliner, Lipstick, Eye Shadow, Nail Polish, Lipstick, etc. are favored by domestic and foreign markets. The products are exported to the Middle East, Africa, South America, the United States, and the United Kingdom. , Spain and other regions and countries.
“Five years ago, we have already cooperated with the largest buyers in Brazil, and the annual export volume is rising.†Zhou Guangjun said that the unoptimistic foreign trade situation has not caused trouble for the deep transformation of Oudi Industry, but rather The determination to transform the enterprise. Especially in recent years, the Qingyuan pencil industry has continuously increased its transformation efforts, and the industry has stepped into the business, and has embarked on the “culture+†of the industry with Qingyuan characteristics.
Into the Jiuling pen refreshing plant, in the food-grade standard dust-proof and anti-bacterial production line, workers are producing eyebrow pencils for the UK's largest cosmetics supplier. “Every year, only one British supplier needs an eyebrow pencil with an output value of more than 4 million yuan.†Shen Congjun, general manager of Jiuling Brush, said that compared with pencils, the added value of eyebrow pencil is higher and the interest rate space is larger. No transformation, when to wait!
According to expert analysis, although the original Qingyuan pencil industry has developed rapidly over the years, it still faces fierce competition in the pencil industry such as Zhejiang, Shandong and Shanghai, and the international buyers. Therefore, many Qingyuan enterprises have chosen to “walk on multiple legs†and open up new markets in the transition. The long-lasting brush and Ou Di Industrial are keenly aware of the business opportunities behind high-end cosmetics.
“Our make-up products have invested heavily in R&D and promotion, and even have been selling money in the past. But entrepreneurs are still insisting on how to deepen the transformation.†Qing Shi Pencil Association President Shen Shizheng introduced makeup. The market is much larger than the pencil market. As long as the company adheres to the pursuit of quality and cultivates "internal and external skills", it will usher in the "spring of development" sooner or later.
According to statistics, in the first three quarters of this year, Qingyuan exported a total of 138 batches of various types of cosmetics such as eyebrow pencil, blush and nail polish, with a value of 40.202 million yuan, an increase of 117.57%.
Source: Internet
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