Design Art Discusses the Design Concept of Book Binding

Only those who love life, are good at observing life, are good at innovative thinking, good at association, and optimistic and romantic may turn inspiration into moving works.

Works can not lie, every thought of editors, every wave of shaking may be infinitely amplified in the works, "disobedience" will be exposed

Many excellent works in framing design draw on the implication of Chinese paintings that are “inseparable” and “clear to be able to run away”.

The binding design is an important part of the book publishing, and it is the designer's artistic intuition and rational pursuit of harmony and unity, and strive to visually allow readers to perceive the beauty of publications. Creativity needs to be accumulated, spirituality is needed, and responsibility is needed. Only when these three elements are available, can creativity be implemented.

Before the hands-on design, the book editor must consider three questions: Who does this book look to? What is the universal aesthetic of readers of this type? What do you want to change or strengthen through design? With this kind of thinking to do the design, the sense of mission will guide the book editors to strive to reflect the true self in the creation of the practice, rather than keen to show off material, technical, and formal skills. The United States is the ultimate pursuit of design. Then, how does the book editor perform beautifully in binding design?

Express the beauty of artistic conception

What is mood? Mr. Zong Baihua said: “The artist uses the mind to map Vientiane, and to speak on behalf of mountains and rivers... to create an eagle that is leapfrogging, lively and exquisite, and profoundly spiritual. This spiritual state is the artistic conception that constitutes art.” The artistic conception of this aesthetic factor runs through the entire process of the development of Chinese art from ancient times to the present and penetrates into almost all artistic fields.

All artistic works, including book binding design work, can be said to be an important criterion for measuring the value of works. Whether or not you can feel and demonstrate the beauty of artistic conception is closely related to the designer's personal accomplishments. Designers can only achieve philanthropy by removing utilitarianism, removing impetuousness, and having no distractions. Designers rely on artistic methods and aesthetic rules to scrutinize, ponder, choose, summarize, and refine so that works with artistic conception can be presented to readers.

Inspiration beauty

Inspiration is the multiple consciousness accumulated in the mind. It is the essence of discovery, observation, thought, and association. It is the excitement highlighted by the inspiration of certain things. It is a creative thought of sublimation and leaps.

Inspired by extreme excitement, the designers are often in a maddening state. He wants to seize this fleeting treasure of the elves, and before his instant disappears, photographs his phantom with the camera of his heart, and spreads his heart. Up to Italy. It is not an equivalent product of hard thinking, but sudden flashes of light.

Although inspiration is difficult to capture, its patronage is also regular. Only those who love life, who are good at observing life, who are good at innovative thinking, who are good at association, and who are optimistic and romantic, may transform inspiration into moving works.

The writer also has some experience in designing a satisfactory work because of the flash of inspiration. For example, the cover design of “Everyone’s Biography” (21 little-known Chinese contemporary musicologists’ academic tour), it is difficult to deal with 21 people on the cover at the same time, and it will be dizzy. The author obtained inspiration from the stamps and wavy lines of the Quartet, designed a 21-stamp stamp with a single-tone and perforated hole, and placed photos of 21 people. The seven columns undulate on a wavy line. The starting and ending points are at the same level. on. The final cover effect is orderly and elegant, and 21 musicologists can't put it down.

Honesty is the United States

The main purpose of design aesthetics is not to give people a bunch of abstract knowledge concepts, but to guide people to participate in the actual aesthetic experience and to experience the endless rhythm of life in the universe. This kind of restored simple aesthetic life is a beautiful realm that we are struggling to pursue. Book editors must treat all design works with all sincerity. Works can not lie, every thought of editors, every wave of shaking may be infinitely amplified in the works, "disfavor" will be exposed.

In general, the designer's aesthetic taste may not be consistent with the reader's aesthetic taste. But the reader is a real appraiser. If he doesn't feel comfortable when he sees the cover or poster you design, he will never look at it again. Your artwork will be useless. Designers who originate from Koban tend to perform ideally in their designs because of their exposure to so-called high culture. However, the market is complex and changeable. There are both the management culture of stores and e-commerce and the consumer culture of readers. We will call them "custom culture." Designers must consider the factors of “Vulgar Culture” in the design process, and use the laws of beauty to perfect it and influence it.

"Vulgarity" has to be structured, ideological, and stylish. Good works should make "vulgar" people not exclusive, and make "Great" people feel unconventional. In order to achieve the realm of “aristocratic and rewarding”, designers must embrace a heart of love and sincerity, open their broad minds, and tolerate a variety of different voices, rely on clever ideas to resolve seeming contradictory factors, and create a kind of The new beauty of harmony, at the same time, assumes the social responsibility of guiding most people's aesthetic ideas.

"Empty" is the United States

The "virtual" and "real" represent the Chinese people's view of the universe and the world, which fundamentally embodies the aesthetics of Chinese art.

Only paying attention to the void of artistic conception can produce the beauty of agility, in order to enrich the aesthetic imagination of the viewer, and to create an artistic environment that is ethereal to beautiful. Virtual reality, both in terms of the author and the viewer, is the basic aesthetic principle of creating artistic conception.

The so-called "white space" of Chinese paintings is wonderfully "empty." This makes the imaginary office better than reality. It is more attractive than the direct depiction of objects in space. Complicate reality with reality, replace reality with reality, and make reality with virtual reality. The flow of water between the mountains may be only a tortuous gap. Only a few fishes, stones, and flowers can be mapped out to transform this “void” into “real empty”. value.

Many excellent works in framing design draw on the implication of Chinese paintings that are “impermeable” and “clear to be able to run”. For example, Mr. Tsai Chih-chung’s “The Zen Propagation Trail,” the name of the book is lean and low-key, biased toward the top right corner of the cover; the main image is the red-footed Damo, with cross-legged meditation on the left-left side of the screen; “Zen” is attributed to the left-side middle mouth, pulling The unfinished vertical paintings stretched out and flowed towards Dharma. The overall cover has a large area of ​​white space, but it has a great deal of experience! Turning on the inside pages, the typographic layout is properly and sparsely dense, and the thick ink echoes the leftover. The virtual and the reality each have their own place. A live dragon-like charm line runs through the book, making a paper print live with a life. Margining is a form of humility, a kind of giving, and a kind of extraness.

The framing design is an art that emphasizes rhythm and form. The work embodies the creator's way of thinking and cultural accomplishment. Only with profound cultural heritage, can the fine masterpiece be designed on the basis of being able to achieve artistic “soul understanding”. "Eight octupoles, eternal hearts" is what every design worker aspires to achieve.