According to the latest data from the market research company NPD Group, online sales of Spanish toys increased by 60% in 2016, while the traditional physical market only grew by 7%. Online trading growth is expected to exceed 30% in 2017.
Mini-Pin series mini doll from Spain's local toy company Famosa
"Although we are far less than the online sales in the UK, Germany or France, the online sales growth in Spain is very strong and the penetration rate continues to grow. This brings us closer to the countries around us", Fernando Pérez, General Manager of the NPD Group in Spain Say.
The Spanish toy market has changed a lot in the past decade. Science and technology change the way children go, and the toys that are fun and educational are more marketable. When parents choose toys for their children, they focus on creativity, logical thinking, and problem-solving skills. Education and science are two major factors in the Spanish toy market. In the Spanish retail toy market, the construction of toys is the fastest growing category (+26%), followed by animal-shaped plush toys (+13%) and game/puzzle products (+9%). Small The decline in the amplitude is the electronic electric toy. Behind these market growth is mainly driven by the hot sale of several big companies such as LEGO, IMC Toys, Famosa, Playmobil, Hasbro, Bizak, Mattel, Cefa Toys and Bandai. The price of these big-name products higher than ordinary toys is also the main reason for the growth of sales in the Spanish toy industry.
Spain's main retail channels are El Corte Inglés and Carrefour, Hipercor Alcampo, Eroski and Sabeco, as well as toy supermarkets such as Toys R Us, Juguettos, JugeeterÃa Poly and JAC. In addition, there are food chain VIP, online seller Amazon, El Corte Inglés and so on. All of the above accounted for 82% of the Spanish toy market. In the online retail market in Spain, promotions and prices are the main reasons that influence consumer purchases. Generally speaking, this part of the consumer group has medium and high purchasing power, while the proportion of male consumers accounts for 40%.
The growth of online sales of Spanish toys will promote more online wholesale & physical trade. This is undoubtedly good news for Chinese traders. China is the largest source of imports of Spanish textiles and raw materials, furniture toys, footwear and other light industrial products and leather products and luggage, accounting for 18.5%, 29.6%, 31.7% and 29.6% of its import market share. According to statistics from the Eurostat, in 2016, Spain's main commodity furniture toys imported from China reached 2.34 billion US dollars, accounting for 10.6% of Spain's total imports from China.
As the most professional and international B2B exhibition in the field of baby products and toys in Spain, the Spanish International Baby Products and Toys Trade Fair (Puericultura Madrid) will hold its sixth exhibition on October 5-8, 2017. There are about 610 brands exhibiting in 30 countries. Since the special toy zone was held last year, it has attracted the attention of many toy buyers in Spain, making it more convenient for professional buyers to match toy exhibitors. This is a rare business opportunity for baby products and toy companies interested in opening up markets in Spain and southern Europe!
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