How to choose a catering CRM system (customer relationship management system)?

First of all, let's take a look at why the catering industry has to do CRM (customer relationship management system), mainly because of the supply and demand relationship of the market. The early market is still in the demand market. Many industries need more than supply, and the competition is relatively simple, especially It is weak in terms of customer competition. With the continuous development of the market, people's quality of life is improved, and the needs of customers are not only good products, but also focus on service, quality, relationships and so on. When the industry market is saturated, it is not only the factors that affect the customer's purchase in the fierce competition of the company. The relationship between the company and the customer will also determine the customer's purchase decision, especially the catering industry. How to effectively manage the customer becomes The focus of the catering business.

Catering CRM system (customer relationship management system) is mainly for the management method of how to effectively control customers and make customers continue to contribute. So how do you choose a catering CRM system (customer relationship management system)?

First, find the needs of their own business needs

Enterprises should first review their own management situation first, find out the company's own demand point, and then see if the catering CRM system can solve the enterprise demand point, but do not expect the CRM system to solve all the management problems of the enterprise.

Second, learn more and make decisions

At present, the catering system on the market is dazzling. Some system suppliers have different products. Not all catering CRM systems can help their companies to effectively manage their customers. For those who are unclear about the IT application industry, how to choose catering CRM The system is indeed an annoyance. Catering companies should use a convenient, real-time, simple-to-use CRM system that can achieve twice the result with half the effort. On the contrary, due to some cumbersome software system problems, the steps of many restaurant front desk operations are complicated and cumbersome and cannot be solved.

Third, look at the service capabilities of the seller

The service consists of three aspects:

1. Pre-sales consultation: including understanding the real needs of users and recommending products for selection;

2. Implementation and training services in sales: This link is very important. The quality of training is directly related to the efficiency of system operation. Training should be divided into training and unified exercises.

3. After-sales service: After-sales service includes accompanying shop, on-site support, telephone support, computer remote service, etc.

Summary: How to choose a catering CRM system (customer relationship management system)? Catering companies have to choose a CRM system that suits them, rather than a powerful and inexpensive system, so catering companies must conduct a comprehensive review of the system and developers.