Do you have a video game to make money now?

With the strong development of the Panyu game industry, a series of industries related to young people began to rise rapidly. The game city's business opportunities have long been exposed. Are you just trying to open a home to play the city but do not know where to start and worry? Do not be afraid, in the era of entertainment, this is the way for you to sort out shop ideas and steps.

Are you ready to open a shop?

The video game city defines the electronic game room. Nowadays, with the development of the animation industry, video game programs have also been incorporated into the branch of the animation industry. Therefore, many video games cities have begun to have a fashionable title: Anime City (actually an anime game city). The video game city generally refers to electronic entertainment venues that are aimed at making profits and are open to the public and consumers entertain themselves. The video game is played in a coin-operated game. There will be a coin slot below the inside of the game console.

1, the status of video game city

Second-tier cities have developed well and have gradually extended to urban and rural areas.

As the spirit of life and entertainment becomes more and more important, along with the economic development of our country, the intensity of urban construction has increased and the buildings have been further improved. The space for young people's entertainment is gradually disappearing in the steel and cement environment; go out and go home and close. The boring and closed lifestyle has left many young people free from the frolicking and joy of Hu Peng. In recent years, in China's developed first- and second-tier cities, the video game industry has developed rapidly and the output of products has continued to expand. It has become a business opportunity for public entrepreneurs to join in! At the same time, with the widespread adoption of family planning, Urban and rural households generally have only one player. This requires video game city cluster playgrounds to attract players together, play with other children, play and learn to share and exercise interpersonal skills, so the video game city in the town And the gradual expansion of the vast rural areas, and become "more and more intense" trend!

Simple game entertainment extension

At present, there are many merchants that do video games in China. Most of them are stereotyped, but as the players grow up in cognition and the reform of modern education methods, people are more and more inclined to use video games that can integrate education and entertainment effectively. . With the continuous improvement of the living standards of the people of our country, the proportion of funds invested by people in the growth education of the players will continue to increase. Therefore, the video game city that combines the development of large-scale games and education has great potential.

2, factor analysis

The gaming city's patronage rate is related to many factors, including: whether the entertainment project is rich or not, the guidance experience of the teacher, the construction of the school's security facilities, and the liveliness of the players, but the most important thing is undoubtedly the geographical location of the game city. So, what kind of site selection can play a multiplier effect?

First of all, it can be selected in areas with high commercial activity. This area is usually also a commercial center and a downtown area, with frequent business activities and a high turnover. Second, the high population density is an important factor in opening a video game city. If you open a store near a large community with a relatively concentrated population and a high population density, then the frequency of player visits is relatively high and the business is good. At the same time, the neighborhoods where similar stores gather are also the preferred places to open video games. For the optional products such as video games city, if they can be concentrated in a certain area or block, it is more likely to attract customers; in addition, the video game city can also be used in places where people gather or meet. For example, near theaters, movie theaters, and other entertainment venues, sometimes people who are interested in casual shopping can go to the video game city and have more chances to make deals.

Selected brand address

1, choose the brand

When you passed the above “Off” decision to open a video game city and made all the psychological and financial preparations, then choosing a suitable and cost-effective brand becomes a top priority. How to choose a brand, in this regard, turn to the back of the net Xiaobian have a suggestion: be sure to select multiple intentional brands on the formal platform, do more comparisons, in a variety of understanding and communication with the franchisee to determine the final joining brand, so that screening After that, you can find the project brand with the best matching of funds, brand and your intention.

2, choose the address

Before the site selection, we must first investigate the surrounding environment. If there are already competitors, then we must pay special attention to the location where we must find enough to counterbalance. The style of the storefront must be unique and a differentiated marketing strategy should be implemented.

1. Regions with high frequency of commercial activities. This area is usually also a commercial center, a downtown area, with frequent commercial activities and a high turnover. Shops in stores are all of this type. At the same time, the National Fire Protection Law stipulates that it is not advisable to run the game city above the third floor and the ground floor on the ground floor between the first floor and the third floor.

2. Areas with high population density. Open stores near large areas, the population is more concentrated, the population density is higher, the frequency of visits is relatively high, and business is good. In this type of area, people of all ages and social strata have more customers, and because the population has a large amount of liquidity, it is easy to handle membership cards, so sales will not suddenly fall off and can be guaranteed. Store cash flow is quickly withdrawn.

3, more traffic in the city center. The video game city is on this kind of street, and the traffic is large. The video game shop that visits the shop is relatively large. However, considering which side of the street has a large passenger flow, it is also necessary to consider several terrain or traffic influences to select the optimal location. There are a lot of passenger traffic, but if it is because of the traffic, traffic is the vehicle, it is not a very good choice for the game city.

4. Blocks where similar stores gather. If you can focus on a certain lot or block in the optional products such as video games, you can attract customers more. Because the stores that manage similar products are better, customers can have more opportunities to compare and choose here.

5. Places where people gather or meet. For example, near theaters, movie theaters, and other entertainment venues, sometimes people who are interested in casual shopping can go to the video game city and have more chances to make deals. At the same time, increasing the popularity of the video game city. In addition, it is also a good choice to open stores near the school and near popular parks.

Video game preparation

Procedures

Opening a youth video game city generally requires the following documents:

1. As long as the operators of individual industrial and commercial households have full civil liability (adults and normal intelligence), they can do business licenses for individual industrial and commercial households without any special requirements.

2, ID card and copy

3、Proof documents of real estate business premises, lease contracts and copies if rented

4. The original and copy of the "Entertainment License",

5. The original and copy of "Fire Control Qualification Opinion" (if necessary)

6, get a business license within 30 days to the local tax, the national tax department to bid for the "Tax Registration Certificate", the need for business licenses, real estate documents, lease contracts, identity cards and photocopies and other information.

2, decoration techniques

Game City in the color and space with the best bright, easy, pleasant choice for the direction, it may be more contrasting colors. Use these to distinguish different functions of the space effect is best, the transition color can generally use white.

The player's suitable colors and favorite colors are related to their age. They should choose different colors according to their age. Concerned about the growth of players, but also care about their mental health, and cultivate their optimistic personality. Generally speaking, younger young people intuitively perceive the world through the stimulation of colors, shapes, sounds, and other senses. In their eyes, there are no popular colors, as long as they are contrasting, strong, and bright. Their strong interest can also help them understand the world they are in.

Designing the player's space colorfully is not only suitable for young people's naive psyche, but bright colors will overflow with hope and vitality. For players with weaker, more introverted characters, it is better to use contrasting colors to stimulate the development of nerves. For young people who are too cranky, elegant colors help shape a healthy mindset. The color of the environment has a profound effect on the player's growth. For example, green is good for young people's eyesight, blue and purple can shape the player's quiet personality, and pink and light yellow are suitable for training female players to be gentle and well-behaved.

For colors that are too bright like red, orange, etc., it is best not to use it in large areas of young people's rooms. It will make young people more excited, but it can be dotted with small areas. When decorating a wall, avoid using grotesque figures and dark shades, as these ornaments can create terrible associations for young players.

Opening promotion

We all know that the first impression is very important, so as a store opened the day is to leave a first impression to the customer, then how can we leave a good impression?

First, learn how to create momentum! Through the opening ceremony, invite people with local resources to go to join in, in a certain range to enhance the visibility of the store.

Second, the product fair. Can be made of young people supplies, wedding photography, building materials, decorative materials, etc. to make leaflets, video games in the city can be played for parents and players free of charge.

Third, opening promotions, this is the best time to seize the return.

Continuous profit

In the last step, the store will continue to make profits, so it is necessary to write articles on promotion, personnel management, and customer management. In this way, the video game city can go further and further. Here's a brief talk about promotions.

Many investors are aware that the business of the chain game city will be depressed in the off-season, and investors' profits will suffer. So, for the game city boss, in the end how to do in order to generate income in the off-season, so that the popularity of the video game city continues to rise? In the era of entertainment, this requires video game operators to do a good job marketing. Today, let's take a look at how to promote the video game city.

Positioning principle: The positioning of the video game city starts from the concept. The same is true for sales promotion. To learn innovative concepts, you can determine the orientation of the product concept based on the differences in this product. Search for the most accurate, concise, and most influential words in the rich language library. This is the first step. After creating new concepts, we must learn to use concepts to “give” everyone their own product concepts as if they were business cards. This is the second step. Learning to occupy the concept is the key. This is the third step.

Offensive principle: Only the offense can win. A winning war is a war that will not be offensive. In the boxing ring, he punched his fists. The same is true for promotions. You must become a very action-oriented person. You must devote yourself fully to your promotional activities, take the initiative and attack.

Concentration principle: Focus on one thing, one mind and one mind doing the most important thing, and persevere until it is completed; focus on superior forces to fight annihilation, that is, all the available power is used to achieve your promotional goals.

Whether it is in the off-season or during the busy season, the operators of the video game city must understand how to promote sales. It is imperative to find ways to do a good job in the video game promotion. If investors have mastered the game city's promotion methods, then such a project of chain game city must be able to bring you wealth.

After six steps of guidance and communication, you do not know whether you have mastered the skills of how to open a video game city. In this small series to say is that although we can help you sort out the idea of ​​opening a store, but in the actual process of opening a store but also specific analysis of specific circumstances, can clearly grasp the shop opening process and combined with the actual, is the Central Entertainment small series The ultimate goal to achieve. Article Source: http://