What are we talking about when talking about mobile payments?

According to the statistics of iResearch, the transaction volume of China's third-party mobile payment market in 2015Q1 reached 2001.56 billion yuan, up 11.7% from the previous month and up 139.2% year-on-year. The scale of third-party mobile payment transactions in 2015Q1 continued to achieve rapid growth.

2001.56 billion yuan, if the average is distributed to the hands of 1.3 billion Chinese people, each person can get 1539.66 yuan. If the same transaction size is maintained for the next three quarters, then the income of each Chinese in this year is 6158.65 yuan. The National Bureau of Statistics website shows that the per capita disposable income of the national residents in 2014 was 20167 yuan, which is equivalent to “1/3 of the income from third-party mobile payment income”. Of course, the size of the transaction is not the same as that of a third-party payment company, and it is even less likely to reach the individual. Only those who are familiar with the market can easily smell the atmosphere of the third-party mobile payment market, and feel the great potential of this market in the game of "red envelope war", "taxis war" and "commercial competition". Before talking about mobile payments, we must first clarify the concept of mobile payments and other various payment methods.

Mobile payment

Mobile Payment, also known as mobile payment, refers to a commercial transaction implemented by a mobile communication network using a mobile terminal device as a carrier for certain goods or services. The mobile terminal used for mobile payment may be a mobile phone, a PDA, a mobile PC, or the like. Mobile payment is a type of electronic payment.

pay online

Electronic payment refers to the act of directly issuing or authorizing others to issue payment instructions through electronic terminals to realize the payment of money and the transfer of funds. The types of electronic payment are classified into online payment, telephone payment, mobile payment, point-of-sale terminal transaction, automatic teller machine transaction and other electronic payment according to the electronic payment instruction initiation method.

Internet payment

Internet payment refers to a payment method based on the Internet, which can be divided into online bank direct payment, third party auxiliary payment, and third party payment platform. There is a certain intersection between Internet payment and third-party payment, but it is neither an equivalence relationship nor a affiliation.

Third party payment

Third-party payment refers to a transaction support platform provided by a third-party independent institution that contracts with the country where the product is located and the major banks at home and abroad, and has certain strength and credit guarantee. The third party undertakes the functions of intermediary custody and supervision, and caters to the market demand for synchronous exchange.

Mobile payment

Mobile payment, also known as mobile payment, refers to a service that allows mobile users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. After card payment and online payment, mobile payment has become a new favorite.

Quick payment

Fast payment means that when the user purchases the goods, there is no need to open the online banking, just provide the bank card number, account name, mobile phone number and other information. After the bank verifies the correctness of the mobile phone number, the third party payment sends the mobile phone dynamic password to the user's mobile phone number, and the user inputs The correct mobile phone dynamic password can be used to complete the payment. If the user chooses to save the card information, the user can complete the payment by simply inputting the payment password or the payment password and the mobile phone dynamic password of the third party payment. Fast payment is a brand-new payment concept, which is convenient and fast. It is the development trend of future consumption, and its characteristics are reflected in “fast”.

NFC payment

NFC payment refers to the use of NFC technology (Near Field Communication) to complete payment through handheld devices such as mobile phones when purchasing goods or services. It is an emerging mobile payment method. Payment processing takes place on-site and online, without the need for a mobile network, but using NFC RF channels for local communication with devices such as POS cash registers or vending machines.

When we talk about mobile payments, we tend to ignore the above-mentioned names, but focus on the bits and pieces in this market. The layout of the entire mobile payment market is as small as a variety of new products and functions.

When we talked about mobile payments, we talked about the layout of the third-party mobile payment market. In 2015, Q1 Alipay's market size of more than 70% can be described as a single big one, and Tenpay and Lacala each have their own share. What characteristics and advantages each company has, and what kind of opportunity to enter the market, how to develop in the future, is also a topic worth exploring. Among them, Alipay and WeChat, which we are most familiar with, are on the road of "you chase after me". While exerting their own advantages, they gradually infiltrate each other's proficient fields. Of course, they also don't forget the "full bloom" in the offline payment scenario.

When we talked about mobile payments, we talked about various "brain-opening" payment methods. From the initial SMS payment to the later scan code payment, fingerprint payment, sonic payment, palm print payment (intravenous payment), “brush face payment”, photon payment, etc., the “safe” and “fast” dimensions of payment broke through again and again. New height. However, even if the security is ensured and the security is ensured, considering the cost of promotion and the degree of user acceptance and even the subsequent user viscosity, the general promotion and application of these seemingly “high” payment methods are still needed. Time.

When we talk about mobile payments, we also talk about a variety of smart payment tools (wearable devices). At present, two smart payment instruments are watches and bracelets. According to the data of the Speedway Research Institute, it is estimated that the scale of China's smart wearable device market will reach 13.56 billion yuan in 2015, and will exceed 22.8 billion yuan in 2016. Among them, smart bracelets and smart watches are naturally "heavyweight" products. At present, the smart bracelets and watches on the market have the functions of acting as a bus card, acting as a pedometer, monitoring health conditions, querying time and weather, etc., and also incorporating some features of the smart phone. The current market size of wearable devices, what features can be combined, and the direction in which the future will develop are all issues worthy of attention.

When we talk about mobile payments, we will focus on the functions of mobile payments. What can mobile payment be used for? In addition to basic payment, transfer and other functions, mobile payment continues to develop offline payment scenarios to create O2O closed loop. At present, mobile payment can not only buy online, manage money, grab red envelopes, take taxis, but also go to supermarkets, go to the market, see a doctor, pay tuition, pay for water and electricity, learn to train, pension, and even brand marketing. Alibaba's “Future Airport” and Tencent's “Smart Airport” have also incorporated aviation into the “Internet Plus” landscape. In the future, in all payment scenarios, mobile payments will step by step and move the possible offline payment scenarios online to create a true “mobile Internet kingdom”.

When we talked about mobile payments, the big names in the industry have already turned their eyes to the future. The layout of third-party payment companies in terms of business, medical, and airport is to start from a more macro payment scenario, seize a broader market, and win a wider audience. At the micro level, every mobile payment scenario can be subdivided and done to the extreme. For example, in order to prevent the lucky money from being “levied” by the parents, some people think of the “old money red envelope” that specializes in collecting old money. In order to prevent borrowing money from being paid back, someone thinks of a special red envelope based on the scene of borrowing money and paying back money. In a word, I can't think of it, I can't do it.

When we talk about mobile payments, we also pay attention to the various policies of the country. The relationship between third-party payment companies and UnionPay, the state's policies on private banks, and mobile payment licenses, etc., all affect the nerves of the mobile payment market. The development of the industry has always been inseparable from the support of the policy. The development of the mobile payment industry also requires further loosening of existing policies and the development of new policy standards. Of course, when you enjoy the convenience of mobile payment, one topic that can never be avoided is payment security. While paying more and more quickly, it also buried the seeds of security risks. The world is bustling, all for the benefit of the world; There are always so many greedy people invading mobile payment territories by embedding mobile phone viruses, cracking mobile phone passwords and other "high-end" methods, stealing deposits from mobile phone users. In terms of payment security, whether it is a mobile phone manufacturer, a third-party payment company or a mobile phone user, it is necessary to increase vigilance and strengthen security. In this way, we can avoid the disadvantages and make a profit.

This is not a worst era, nor is it a best era. It is just the Internet age. When the payment meets the Internet, an unprecedented revolution is inevitable. Going by the wind will inevitably usher in a better era.