Labels are indispensable accessory products for packaging and other products, and label printing can be described as “Yangchun Baixue†in the printing industry . It concentrates on the essence of printing and applies many new technologies, new equipment and new materials.
1. Development characteristics
In the “new normalâ€, every industry and enterprise is considering how to deal with the challenges under the “new normal†through transformation and upgrading and innovation. Label printing companies are certainly no exception, and many companies also make their own actions.
Diversified development, from simple low-value-added simple printing to high value-added services
In recent years, anti-counterfeit labels have received much attention. Enterprises have begun to provide anti-counterfeiting marketing solutions for end users, from the combination of label anti-counterfeiting and marketing, and then to the integration of anti-counterfeiting logistics and anti-counterfeiting product development. Anti-counterfeiting, packaging integrated service provider. In the new market environment, many label printing companies have begun the road of transformation and innovation, diversified production and providing value-added services.
Typical enterprises such as Shenzhen Flang Zhilian Co., Ltd. Under the guidance of the brand positioning of “opening the product wisdom and interconnectionâ€, the company chose to use traditional self-adhesive labels as the mass production and profit maintenance. With the “smart label system†as the core of development, it gradually formed the characteristics of the enterprise brand and promoted the new profit growth of the enterprise. point. The company is committed to helping customers build a smarter interconnected ecosystem that is seamlessly connected. In the future, the development direction is to consolidate the development of the traditional label product market, focusing on the development of the unique smart label technology system of the flange, forming a new business module centered on the development of traceable labels and new materials, and personalizing the customized software for the cooperative customers. solution.
Carry out technological innovation, transformation or introduction of new equipment
The transformation of traditional label printing enterprises requires more than innovation. It must also introduce new ways of thinking, break through the inherent shackles, transform existing equipment or introduce new equipment for equipment development.
Typical enterprises such as Tangshan Yuansheng Technology Co., Ltd. The company has developed blood labeling products and smart blood labeling machines that do not use ribbons. The blood labeling product without the carbon ribbon has the following advantages: in the process of printing the blood label, it is not necessary to install the carbon ribbon and remove the waste carbon ribbon, thereby eliminating the influence of the volatile gas generated by heating the carbon ribbon on the office environment of the blood station; Reduce the number of unqualified blood labels caused by ribbon pleating, etc.; no waste ribbons will be produced; and blood product information can be stored for more than 10 years, which satisfies the needs of the blood supply industry and has significant Social and economic benefits.
When the blood passes the test and is prepared into different blood components, the intelligent blood labeling machine developed by the company can replace the manual, realize the instant scan, that is, the paste and the core, and ensure the one-to-one labeling of the blood bag label and the blood donation code. It reduces the labor intensity of the staff, improves the work efficiency, realizes the automation, standardization and informationization of the blood labeling process, and escorts the blood quality control and blood transfusion safety.
Focus on the future direction
In recent years, although label printing companies have been affected by the economic situation, their profits have declined compared with previous years, but they are still stronger than traditional printing companies. At the same time, in an environment that is not optimistic, entrepreneurs have not stagnated because of the bad market situation, and are actively trying to change the status quo in order to seek a better development space.
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