Home industry "grab people" after the Spring Festival

Most home furnishing companies are even more difficult in the eyes of 2019, the beginning of the game is a rush to talent.

TATA wooden door started the "10,000-person job fair", and recruited talents; Shi Niman's first five-year recruitment poster, recruiting and recruiting; Yuexing Group took out more than 100 senior management positions, waiting for it. In addition, Zhongzhixin Home, Huari·Yangshang e Home Decoration, Lai's Furniture, Lei Tuo, Sui Bao, etc. all joined the looting battle. The reason behind the mining of talents, the Beijing Business Daily reporter found that channel expansion, business adjustment, transformation and upgrading are the main driving forces to grab the talent war.

A war without smoke has started. With the gathering of talents to superior enterprises, the Matthew effect in the home industry will be more prominent in 2019.

TATA wooden door recruitment

Just after the Spring Festival, the TATA wooden door's “10,000-person job fair” was swiped.

“2019 million job fairs, looking for you along the way. The work area is more than 1,000 cities across the country, involving more than 30 hot jobs, there is always one for you! I look forward to your joining!” The people who are in all directions, Forming a sigmoid curve, the end point is a red door. After the Spring Festival in 2019, this tempting poster is madly forwarded in the circle of friends, one after another, saves the map and scans the QR code.

Xiao Zhang from Anhui is one of them. His original job was to take delivery of food. When the takeaway rider earned nearly 100,000 yuan a year, but the wind came in the rain every day, the body gradually appeared problems, and The threshold for the take-away food delivery staff is not high, and there is a certain limit in the development. The recruitment of the TATA wooden door makes him somewhat tempted. Xiao Zhang told the Beijing Business Daily that it is no stranger to the TATA wooden door. The home uses the TATA mute door. There are also relatives and friends working in the TATA wooden door. "My advantage lies in the hard work and willingness to work. This position is quite suitable for me. ". After a period of thinking, Xiao Zhang filled in the "service specialist" in the column of "intentional posts." The service specialist is a general position of the TATA wooden door 10,000 job fair. The TATA wooden door opened with more than 30 jobs including sales consultants, store managers, finance specialists, home improvement designers and reserve store managers.

"Welcome to the excellent you to join, talent is the company's first productivity, and the secret of TATA wooden door growth." TATA wooden door chairman Long Ruiyuan personally throws olive branches in the circle of friends. The TATA wooden door that is rushing toward the goal of 100 billion is speeding up the layout of smart stores. On September 22, 2018, 100 smart stores opened at the same time. At the end of 2018, the number of smart stores reached 600, and it is expected to exceed 2,000 by the end of 2019. As of the end of January 2019, TATA wooden doors have nearly 2,000 specialty stores, covering more than 1,100 cities across the country. This number is still refreshing, and TATA wooden doors have not slowed down the pace of expansion.

Many giants snatch talent

In addition to the TATA wooden door, Zhongzhixin Home, Shi Nieman, Huari·Yangshang e home decoration, etc. also joined the army to snatch talent.

Zhongzhixin Home's recruitment involves more than 10 positions including R&D master designer, standardization engineer, administrative clerk, furniture designer and copywriting manager, although Chen Huatang, president of Zhongzhixin Home, calmly stated that “recruitment is a normal supplement” However, the pace of rapid expansion from the middle to the letter home in recent years is not difficult to see the desire for talent. Zhongzhixin Home was established in 1994 and is headquartered in Anhui. In 2016, Zhongzhixin invested in the construction of Anhui Yezhong to Xinxin Industrial Park. The industrial park covers an area of ​​640 mu, and introduces production equipment and technology such as German Haomai and Italian SCM. We are welcoming a new era of rapid development. In 2017, Zhongzhixin's home product line was fully upgraded, extending from the inherent finished furniture to the whole cabinet and the whole house customization field, and gradually moving towards the big home industry. In 2018, Zhongzhixin finished furniture, whole cabinets, and whole house customization products were launched in the national sales channel outlets.

With the same time, Zhongxinxin, a southern home furnishing company, began to recruit and recruit talents from all directions. "In 2018, Siniman carried out a system subdivision, the whole house was customized as a system, the cabinet was independent of a system, and the doors and windows were independent of one system." Shi Nieman brand director Liu Lei told the Beijing Business Daily reporter, "Every system expansion All need a lot of talents to supplement, only the marketing department's copywriting planning, new retail platform manager, product manager, art and other jobs will increase by more than a dozen people, and the new media platform may need more operations."

The North China-based Huari Home is exploring a new model. The Huari·Yangshang e home decoration launched in June 2016 is in a period of rapid development. The one-stop home decoration with free choice of brand and design is very popular among consumers. 2019 In the year, we are ready to recruit talents from all walks of life. “Consumers need more transparent and comprehensive home services, and they also pay more attention to the home experience. Consumers need to understand their own brands more, which is also the demand for market development.” Zhou Xuen, chairman of Huari Home, said that more and more homes The brand focuses on vertical development, which is the trend of industry development.

Behind the battle for talent

In the home industry, talent has always been a scarce product, but it is rare to compete for talents so quickly after the Spring Festival. The reason behind the mining of talents, the Beijing Business Daily reporter found that business adjustment, channel expansion and transformation and upgrading are important reasons for the giants to snatch talent.

Business adjustment is a big reason for Siniman recruiting. Around the "packaged home", Siniman has built nearly a thousand acres of intellectual bases in Guangzhou and Jingmen. The second phase of the Shimeng Lake North Jingmen Base Project was also started on November 9, 2018. Throughout 2018, the Smart Wholesale Experience Hall opened, expanded the pan-home category, and “buy the wardrobe to send cabinets.” One-stop shopping and custom-made customization, Shi Niman is accelerating the “packaged home”. “Now, the channels are becoming more and more diversified. In the past, home furnishing companies liked to get together in professional stores and followed by several large companies that do home commercial real estate to meet the demand for orders. Now, this single business model will become more and more difficult.” Xin Fumin, chairman of the company, believes that channel diversification will become more apparent in 2019. “I believe that many companies will have two forms of change. One is to take a stronger home route and the other is to rely more on e-commerce.”

Channel expansion may be the external driving force for TATA wooden door recruitment. The expansion of TATA Wisdom Stores requires more new retail talents. Compared to traditional big stores in the building materials city, the area is hundreds of square meters or even thousands of square meters. TATA smart stores are almost all community stores, open near large communities. The area is about 100 square meters. Relying on the advantages of the TATA wooden door dealer system, the smart stores can be quickly landed and require a large number of talents to supplement.

The transformation and upgrading has stimulated the craving for talents of Huari Home. With the strengthening of consumption upgrade trend, online consumption has become an important source of income for enterprises. In 2018, Huari Home has strengthened its sales and promotion in e-commerce platforms such as Tmall and Jingdong, and has transformed from a traditional and single model to an online and offline integration.

In the tough 2019, some people prepared for the cat winter, and some people have already attacked. After the harsh winter, the home industry should be another scene.

For more information, please pay attention to the official website of Xianghe Furniture City http://