Typographic Design Art - Personal Ideas (I)

The design of the book is essentially to consciously design information (ie, knowledge of various disciplines) so that the information is presented to the reader in an eye-catching and easily-accepted form. The designer is making a book. Must have design ideas before. The designers of modern books must have the courage to shake the authority of the bookmakers for millennia. They are not satisfied with the use of literal symbols as the only means of conveying the media. They make their own new understandings and explanations based on textual information, and think as vividly as possible, and With the transmission of visual information, it has developed from one-way writing behavior to multi-directional communication. Tibetan religion has a Buddhist language of “remodeling the golden body”. After the publishers, authors, editors, designers, and book-makers work together, they develop new ideas and reshape the "golden body of knowledge."
The layout design art is, of course, a practical art. It should be utilitarian and serve the content of the book. However, it has its own unique form of expression and its unique charm. Just like "one person only one foot, each one is different from Shaw", although the book layout is not upright, it should have all sorts of colors, a great deal of malleability and richness.
The layout design of the book on one side is dull and mediocre, making people tedious to read, unable to afford the spirit, easily tired, and wandering outside the book. Moreover, pool fish are also often involved, causing readers to treat the content as leisurely, unable to concentrate and indifference, and the good content of a book may therefore be buried.
With its unique layout design, it is possible to create a quite attractive beam and inducing the readers to make an outspoken visit. After making a tour of Taiwan and exploring the winding paths, there are layers of land that have gradually become better and unconsciously. Throughout the book, I am extremely happy and satisfied.
The new layout design is always free from the normal and common conventions of shamelessness. Those unfamiliar fonts, font sizes, lines, and blanks have undergone such an orderly combination to form an unusual spatial relationship. It's colorful and refreshing.
Excellent layout design will never come from the layout designers who simply use fonts and font sizes. It requires designers to have rich literacy, a more acute aesthetic point of view, a creative way of thinking, a certain art guts, and a certain amount of technical knowledge.
Designers of book layouts should closely focus on any actual utilitarian needs that undermine the content of books, and use the rules of formal beauty to conduct layout design operations. Both practical and aesthetic considerations, conceived and designed endless layout changes, so that the books they handle are lively and colorful.
To explore the innovation of book layout design is of theoretical and practical significance. We now share the ideas of several layout designs with our colleagues.
1. Thematic image enhancement In the process of layout design, the measures to highlight and strengthen the theme image are to present the theme multiple times and in multiple perspectives. Such as the cover, back cover, front and rear ring lining, directory, translation order, inscriptions, jackets should have a theme image, each image should have different changes. Unify the changes and further deepen the theme image.
2. The plate divides the border area by the golden ratio, leaving a square equivalent to the golden rule, which is a piece of text on top of the top and right, as well as a piece of white on the top of the banner, and a piece of white on the top and left. This type of layout design, the layout is more reasonable, the title and the text of the layout of the left and right echoes, the level of care and hope, the distribution of the text map density. The layout is divided into three parts, and there are defects in the divisions so that they can change.
3. Axial symmetry will be written on both sides of the left and right side, that is, double yards and single yards as a side view, according to this design layout, there will always be a sense of the overall sense of the atmosphere, the visual will bring fresh stimuli. Symmetrical layout with an appointment as an axis, external division and internal integration, Zhang convergence, or cause the expansion of the layout, open the original, or strengthen the accumulation of centripetal force, there is a steady effect.
4. The book brow cross-fading is based on the method of brow-browsing. According to the law of people's eyes moving from the bottom left to the top right, the double-coded book brows line up at the feet, and the single-coded book brows line up at the head of the day. Left and right staggered, the book book eyebrow interval error, intriguing. The book brows that are staggered up and down, left and right, break the balance of conventional absolute symmetry, present surprising new ideas in form, and have unique aesthetic values. (To be continued)