In January 2008, the "advertising manager acknowledgement meeting" jointly organized by the well-known LED printer supplier OKI and Panorama Vision Network Technology Co., Ltd. was held in Beijing. More than 50 well-known advertising companies in Beijing participated in this thank-you meeting. Acknowledgement at the meeting, OKI and the guests of the advertising company attending the meeting had an in-depth discussion on the demand for high-speed color printout in the advertising industry.
The advertising industry's demand for high-speed digital printing is bullish
With the development of the creative industry, customers have further requirements on the quality and efficiency of the advertising company's proposal design. Repeated revisions of proofreading make the advertising industry's demand for high-speed and high-quality digital print output more and more urgent. The demand is mainly reflected in the following aspects.
Requirement 1: color management
In the process of outputting proposals to customers, the accuracy and consistency of colors are the most important to customers and designers. Especially when the creative department submits design proposals to customers, it has high requirements for the image quality of the proposal output. Customers can see the final printing effect through printing samples. The color of the proposed output image should not only be bright, clear and realistic, but also ensure that the printing result is basically consistent with the printing effect. This has created a high demand for the color management functions of the print output device.
Demand two: print output speed
For designers in the advertising industry, it is common to complete the proposal design of several clients by one person. The heavy tasks make designers have high requirements for the speed of print output. It takes a few minutes for the general inkjet printer to output a high-resolution picture of A4. If the proposal is outsourced to a professional output company for output, the time will be longer, and there will often be a design by one person and several customers watching. This greatly affects the designer's work efficiency and customer satisfaction.
Demand three: lower leaflet cost
Advertisement company customers need the advertisement company to design good ideas for it, and also hope that the advertisement company can offer lower prices, coupled with the fierce competition in the industry, forcing the advertisement company to start thinking about how to save or reduce the cost of print output.
Requirement four: low failure rate and high efficiency
The advertising company's own characteristics determine that its print output equipment must constantly maintain high-load operation, so the performance of the printing equipment is further tested. The low-failure, easy-to-maintain, and simple-to-print output devices are ideal for advertising companies.
In addition, advertising companies also have a certain amount of demand for thick paper printing and long-length paper printing when designing business cards and cover covers for customers.
Comparison of several solutions
The advertising company's demand for print output equipment also reflects the customer's requirements for the advertising company from the side. In order to meet the customer's requirements, the advertising company has adopted different solutions to deal with it.
Route 1: Outsourcing to professional export companies
Although some advertising companies have a certain demand for digital print output, due to investment cost constraints, they will not spend a lot of money to buy digital output equipment, but outsource their business and establish long-term cooperation with professional output companies. For the advertising company, this approach saves the cost of buying equipment and saves the energy of repairing equipment, but it will inevitably encounter some troubles. Since the advertising company's proposal changes frequently, the printing requirements are more frequent. If the output company is far from the advertising company, it will become very troublesome to output the modified file. Even if the distance is close, the output efficiency will not be very high. And these output companies will serve different advertising companies at the same time, inevitably there will be problems such as creative leakage, proposal output queuing and so on.
Way two: self-purchase inkjet printer
In response to problems in the outsourcing output business, some advertising companies have adopted A3 format inkjet printing equipment to solve the output problem themselves. The inkjet printing equipment has been sought after by some advertising companies due to the relatively bright output color, but with the increase Increasing, slower inkjet printing can no longer meet the needs of advertising companies. The output speed also limits the further development of the advertising company's business.
Way three: self-purchase laser printer
Compared with the traditional inkjet output proofing, the output quality of the laser printer can be accepted by the customer, and the output speed and use cost are obvious, especially the C9600n of OKI Company, because the cost of purchasing the machine is lower, and the method of charging by consumables for toner separation , Which is more economical for advertising companies with large print loads. However, the quality of the laser printer is slightly worse than that of inkjet printing in printing photos. However, this is not a shortcoming compared to the print speed of OKI C9600n color 36 pages / minute.
From the above analysis, we can see that a single solution can no longer meet the growing demand for printouts by advertising companies, and more often requires a complete set of application solutions. From the color management of the printed products to the adaptability of the printing materials, from the stability of the printing equipment to the output quality of the printing equipment, the perfect combination of many aspects will provide users in the advertising design industry with the widest possible creative space. While printing equipment suppliers continue to improve their equipment, advertising companies must also tailor print output solutions to suit their own needs.
case study
Case A: Advertising companies use OKI C9600n to enhance creative effects
"I have done sales of OKI printers before, and I know very well about OKI's products. Now the advertising company where I work is using OKI's C9600n. This device can very well reflect the creative effects of designers." Creative of a high-end advertising company in Beijing The director expressed his love for OKI printers at the thank-you meeting.
Creativity is a key factor for the success of an advertising company, and print output devices are tools for whether creative effects can be realistically reflected. OKI C9600n can exemplify outstanding expressiveness by adopting the world's first VDC digital LED print head. And can configure EFI's Fiery control to obtain trusted color management functions. And C9600n's failure rate is extremely low, color printing speed can reach 36 pages / minute, the first page output speed also reached color 10.5 seconds, black and white 9 seconds. At the same time, the C9600n further optimizes the performance of the multi-purpose tray that can print thick paper and envelopes, so that the C9600n can continuously provide up to 250 sheets of printing paper, and due to the use of a new paper feed roller, it can effectively prevent repeated paper feeding and greatly improve The output efficiency of the company.
Case B: OKI C9600n reduces overall operating costs
"Our company purchased an OKI C9600n printer in 2003 and it feels pretty good, especially the overall operating cost is very low. In 2005 we purchased another one." The general manager of an advertising company in Beijing used his actions to prove OKI printers The advantages. "Because OKI C9600n adopts the toner powder separation design, the cost of a single page is very low, and at the same time, with the ultra-high printing speed, it is very suitable for frequent print jobs. It is used for some publicity single-page printing within the company, which meets the high print quality requirements At the same time, it can also save costs. At the same time, the C9600n can analyze all the printing history required by the printer, and tailor the corresponding cost reduction measures for the total number of prints per month, the frequency of use of each user, and other printer usage. The printing life of 1 million sheets on the device has made the company taste a lot of cost reduction. "
If a worker wants to do his job well, he must first sharpen his weapon. If an advertising company wants to create highly competitive advertising design works in the rapidly changing competitive trend, creativity is extremely important, and a good print output solution is a must Indispensable. Advertising companies should tailor their own print-and-wear solutions based on customer requirements and their own needs.
At the scene of the thank-you meeting, many guests of advertising companies experienced the print quality of OKI printers personally. Through the personalized photo printing on the spot, more advertising companies realized the advantages of OKI printers. The creativity is endless, OKI will continue to innovate to meet the needs of the advertising industry for high-speed print output devices.
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