Xtep sports brand to become the winner of this year's National Games

At 16:57 on October 16, 2009, Shandong Jinan Olympic Sports Center.

Olympic champion Liu Chunhong Shandong Province weightlifting athletes, wearing special steps and equipment, hold high the torch ran into the stadium, the Eleventh National Games opening ceremony of the Olympic flame lighting ceremony exciting starts. This is the opening ceremony of the National Games recognized by the world as "comparable to the opening ceremony of the Beijing Olympic Games." With the gorgeous dance lights on the scene, Xtep's bright red "X" logo has become the most dazzling national brand on the scene .

Nine days later, Jinan Olympic Sports Center once again boil, the return of the king Liu Xiang, wearing a special step to receive the award-winning equipment to a large stride posture to accept the award.

Sitting in front of the TV, watching this scene, he and countless "Cheung fans" as excited.

He is the exclusive sponsor of this year's National Games torch relay equipment, referees, staff, volunteer clothing, exclusive sponsor of the eight provincial delegation award winning equipment, the helm of China's first fashion sports brand Xtep --- Ding Shuibo Mr.

As early as five years ago, he would spend huge sums to win the exclusive sponsorship rights for the sporting goods industry during the "10th National Games", breaking the monopoly of international big-name high-end comprehensive event resources.

Today, 5 years later, Xtep once again became the exclusive partner of the National Games sporting goods industry. It sponsored the awards and awards of 8 provincial capitals such as Shandong and Jiangsu. It also named the men and women of the "11th National Games" Basketball events, to achieve the full Armed forces on the Games.

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