The Lonsdale brand is named after the old British Earlsdale family. The Earldale family of Lonsdale is known for its fanatical passion and outstanding contributions to the outdoors. Among them, Lonsdale V (Hugh Lowther, 5th Earl of lonsdale) is known as "the greatest outdoor sports gentleman in Britain". He was one of the founders of the National Sporting Club; he invented boxing gloves and incorporated the sport into the track of competitive sports; he put the Earl gold belt on the winner and became the champion of the day. The origin of the gold belt; he is one of the most influential presidents of Arsenal's club history, and has vigorously promoted the development of modern football.
Lonsdale's product design seeks to break through the traditional framework and interpret the most avant-garde and most fashionable leisure culture.
The 2013 A/W new “Touring Jackets†travel jacket exhibited for the first time in the exhibition hall was unanimously endorsed by the industry. Touring Jackets was inspired by the world-famous Safari Jacket of the 1950s. Safari Jacket is an essential hunting jacket for ancient British expatriates hunting in the African continent. Because of their novel style and fashionable design, Safari Jacket was able to adapt to a variety of harsh terrain and climate at the time of hunting and became a “trendy equipment†that was popular in the world at that time. . Touring Jacket adds modern trending three-dimensional tailoring design and rich mainstream colors based on the original Safari Jacket. It adopts the latest technology of outdoor functional casual fabrics, changes the traditional clothing design concept, and truly combines functional clothing with Casual wear integration.
This is a perfect cross-border, LONSDALE CEO Lai Guocheng pointed out, "Fashion represents the mainstream of an era, LONSDALE is synonymous with fashion, is the creator of fashion. Between traditional outdoor and casual clothing," Touring Jacket "The creation of a new category is a value."
At the exhibition, the three series of Lonsdale brand promotion: Pro Live, Go Live and Beak Live respectively accounted for 20%, 50% and 30% of the brand products. The GoLive Travel Series undoubtedly became the highlight of the three series. The series cleverly combines traditional outdoor apparel design and British fashion apparel design concept. It is defined as “functional stylish travel equipmentâ€, among which the most representative "Touring Jacket" became a series masterpiece, which also echoed the new concept of LONSDALE's main travel, GO Live series deservedly become the LONSDALE new flagship product.
With high-quality outdoor equipment production technology, PRO.LIVE Professional Series uses high-end functional fabrics such as Event, applies laser cutting, and seamlessly presses rubber technology, uses a large number of design details suitable for outdoor sports, has a good windproof, waterproof , breathable, warm and other features, making the series has always enjoyed a good reputation in the industry.
The BEAK.LIVE trend series is named after the LONSDALE brand birthplace, London's most famous tidal street Baker Street, the series inherits the classic connotation of British street fashion culture, stripe hit color, wild color and exquisite simplicity The version design has a strong tidal temperament.
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