In 2011, due to the cold weather in the property market, the furniture industry, which is the downstream industry of the property market, has also undergone a long winter. The furniture companies that have just struggled from the cold winter of 2011 have not had time to recover, and the furniture store in 2012 has already “swelled upâ€.
Most home products prices have risen
The reporter visited several furniture stores in Panyu and found that although most shops are already open, there are not many people visiting the furniture market, so it seems a bit deserted. The reporter interviewed Ms. Lin, a brand representative of a branded wardrobe. Ms. Lin said that she has heard about the price increase in the industry. Recently, the company is also making price adjustments. She said: "The current situation seems that the large-scale price increase of furniture is inevitable, because the price of building materials including wood and hardware in the furniture industry, as well as labor, energy, logistics and other costs are increasing, most of the furniture It is difficult for enterprises to bear the huge cost pressure brought by this. If the price increases, the consumers will be less, and the market will not do well. If the price is not raised, the cost pressure of the enterprise is indeed relatively large. The company is studying internally. I personally feel that after the Spring Festival. Maybe it will increase the price by about 10%."
And some time ago, madly rumored that the price of mahogany furniture plummeted in fact, the price has not fallen. In a mahogany furniture store, salesman Xiao Li told reporters that the price of mahogany furniture such as red sandalwood and huanghuali has not dropped, and it has risen by about 15% this year. From the sales situation, it has not been adjusted before the price adjustment. There are significant fluctuations.
Consumers say price increases will affect purchase plans
The reporter met Mr. Liu, who is visiting the furniture store at a home store. Mr. Liu told the reporter that his new house has been decorated almost and is preparing to buy furniture. “The house is empty without furniture, so the furniture must be bought. Even if the price increases, you have to buy it, but you may not buy some furniture brands that you want to buy, and buy a cheaper brand."
Another consumer who visited the furniture store, Miss Chen, told reporters that she originally wanted to change the sofa in her home to a leather sofa after the Spring Festival, but after looking at the price, she found that it was higher than before the Spring Festival, so I decided not to change it first. She believes that the price increase will reduce the frequency of updating furniture. "If it is a new home to buy furniture, the price increase may not change the buyer's willingness to buy, but if you just change the furniture for the home, most people see the price increase. No change."
Price increases due to rigid cost increases
Regarding the reason for the price increase, a furniture company CEO said that the increase in rigid costs is the main reason. “In 2012, the market was not doing well, and our price increase was also a last resort. The raw materials, logistics costs and wages of workers all increased significantly. After the various links were superimposed, the overall cost increased significantly, so furniture must increase prices.†The head of the shower facility brand told reporters that “different series of products have increased by about 5%-10%â€.
An industry analyst believes that for the furniture industry, raw materials, store rents, store fees, labor costs, logistics costs have increased significantly, and the continued increase in costs will undoubtedly squeeze the company's gross profit margin. The analyst expects that not only the price of wardrobes, other furniture and building materials, paints and hardware products will rise in 2012. Even if there is no furniture product that has not increased in price for the time being, there is no guarantee that it will not rise in the future, but it is still in its infancy. As for the reason for not raising prices, he analyzed that in the current situation of the overall decline in the overall market share of furniture, the industry competition is unprecedented, in order to ensure the market share already owned, companies have to put consumer acceptance in the first One, so I dare not act rashly on the price.
There are also experts in the industry who believe that the reason for the market to “scream up†is not only the cost issue, but also partly because it takes advantage of the consumer’s mentality of “buy up and not buy downâ€. The items that have risen in price must be tight, and the things that cut prices are instead of the people. In today's market situation, the reason for the price increase of the merchants is to cater to the consumer's psychology and to heat up the furniture market in 2012.
Electric lifting TV bracket,After the TV is hung on it, it can be controlled by the remote control.Let the TV automatic lifting in addition to bring visual enjoyment, the benefits are quite a lot. When you don't watch TV, you can completely hide it, reduce the occupation of space, and avoid dust falling into it. It's more convenient and practical for families who don't watch TV often.
Tv Lift System,Tv Mount,Tv Lift Cabinet Systems,Tv Lift System Motorized,Remote Control Motorized Tv Mount
Suzhou Uplift Intelligent Technology Co., Ltd , http://www.uplifting-desk.com