At present, the competition in the furniture market in the country is becoming increasingly fierce, and most of them are staying in the city, competing in this “Red Sea†competition, especially some small and medium-sized manufacturers, due to the constraints of capital and manpower, they want to be here. It’s not easy to stand out from the competition. Some experts have analyzed that the existing furniture brands only account for about 10%-20% of the furniture market, and nearly 90% of the market has not yet been tapped, and the potential is great, and 90% of the market is rural. Therefore, if we change our mindset and turn to the “blue ocean†in rural areas, perhaps the enterprise will give more vitality.
In the past, the countryside was a place that did not match the words “bathroomâ€, “bathroom†and “closetâ€, which symbolized urban life. The toilet was a simple latrine, and the kitchen still used traditional firewood. Nowadays, with the continuous improvement of rural consumption capacity, the rural kitchen and toilet industry has undergone great changes: a large number of rural people who have become rich first have begun to bring the urban home lifestyle into the countryside, and sanitary ware, wardrobes and other household products in the rural market. Already started.
The furniture industry has seen a huge rural market
The entry of the furniture industry into the rural market is not entirely a helpless move, nor is it a choice that has nowhere to go, but rather a good choice for jumping out of the old thinking framework, opening up product sales and developing new customer groups. Due to its large scale and strong demand, the city is still a good choice in a certain period of time. However, in the long run, with the maturity of the furniture industry and the improvement of consumer awareness, the cost of competition will be Increasingly high, the opposite is that profits will be lower and lower, and marginal revenues will be less and less. The rural market has relatively few competitors and huge potential space. Therefore, for the furniture industry, the rural market is not a question of whether to enter, but how to enter.
Design and develop products suitable for the rural market
To open up the rural market, we must hold the mentality of being friends with farmers. First, we must understand the psychological needs of farmers. Compared with cities, rural residents have different demand for products. High grade and high performance are the common requirements of urban residents. Rural residents prefer products with single function, stable quality and low price, emphasizing the actual use value of products, instead of Pay close attention to the added value and spiritual experience of the product. Therefore, in the design of products, we must pay attention to the particularity of rural residents' consumption and produce products that make rural consumers more motivated. When starting the rural market, the city cannot be used as the quasi-coordinate, and the rural area cannot be regarded as the recycling station of the enterprise product inventory, which is bound to be rejected by the market.
Pressed powder is mainly used for make-up. It is a beauty cosmetic made of a mixture of powder and matrix. Its shape changes with the shape of the container.
Pressed powder is mainly used for repairing uneven and falling parts of makeup. Generally, the powder cake is beautifully packaged with accessories such as Powder Puff and small mirror. It is convenient to carry around, and the powder is less flying when used.
Pressed powder can be divided into two main categories: beauty powder and compressed powder.
(1) Cake makeup
(2) Compressed powders
Compressed powder is a product made by pressing the powder and matrix mixture on a small plate under water pressure. Use the same type of dry powder puff as the loose white powder to apply. In recent years, the process and technology of compressed powder cakes have been greatly improved. Adding some gums, oils, esters and emulsifiers into the powder cake improves its spreading, covering, durability and other aspects.
Face Powder,Llluminating Pressed Powder,Flexible Coverage Pressed Powder,Matte Pressed Powder,Natural Pressed Powder etc.
Face Powder,Llluminating Pressed Powder,Flexible Coverage Pressed Powder,Matte Pressed Powder,Natural Pressed Powder
Jilin Xiangqi Technology Co., Ltd , https://www.xiangqicosmetics.com