Hongxingke together with the Australian Open tennis season to promote a new quarter Australian Open fashion new

On January 22, 2013, Li Na defeated Polish star A-Radwanska 2-0, successfully qualifying for the Australian Open 4, which once again ignited the enthusiasm of fans. At the same time, Chinese tennis apparel leader Erke Erke join hands with the Australian Open, continue to launch the new season Australian Open fashion new products, want to deduce the tennis fashion charm in the end.

鸿星尔克 - erke

It is understood that Hongxingke new season Australian Open series of products to the harmony between man and nature for the design concept, designers hope that by giving the product a more rich cultural connotation, the history of a hundred years Australian Open net modern civilization and integration, so that consumers cut themselves Experience the Australian Open's sunshine and passion. Designers believe every tennis lover has a Grand Slam champion dream. As the first leg of the annual Grand Slam, the Australian Open is also the starting point for the players to challenge themselves and fulfill their dreams in the new season. In product detail, the designers pay more attention to the wearing experience of the product, and adopt the blended fabric style material on the material to highlight the product comfort. In addition, the angular "Seven-pointed Star", jumping kangaroos, Australia's iconic representatives, as well as folds, lotus leaf and a series of other fashion elements are also integrated into the product details.

鸿星尔克携手澳大利亚网球公开赛  推新一季澳网时尚新品

Since its inception in 2004, Hongxingerke has sponsored many international and domestic tennis tournaments such as ATP and WTA and has become the most apparel brand in China to participate in the world's top tennis events. With the in-depth understanding of tennis marketing, Hongxing Erke gradually formed a young, stylish, sunshine tennis culture, the concept of culture has also been fully applied to the product development and design. Hongxingke together with the Australian Open network not only demonstrates the strength of Chinese apparel brands, but also its eye-catching tennis strategy to a new level.

鸿星尔克携手澳大利亚网球公开赛  推新一季澳网时尚新品

Nowadays, tennis has become a symbol of fashion life. As the most influential tennis event in the four major slam dynasties, the Australian Open has attracted the attention of billions of fans worldwide, especially since Djokovic and Rafael Nadal in 2012 Network adds a bit of legendary color. Exquisite trophies, who will end up? Who will be the 2013 Australian Open lore "dark horse" to become the final winner? Let us wait and see, together to uncover the mystery of this Australian Open.

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