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As one of the most important industry forums on previous ISPOs, the ISPO Sports Industry Forum has successfully attracted many influential and ideological industry participants. This forum will jointly discuss the topics most concerned by the industry this year.


Face-to-face meeting

Announcement - will continue to publish the "China Outdoor Market Annual Market Research Report"

Engagement - Influential industry members join the industry

Discussion - Facing the pain points and challenges of brand owners and distributors in the retail sector

Interpretation - In-depth interpretation of macroeconomic policy

Analysis - Detailed Analysis of Industry Big Data

Learning - Successful Cases of Well-known Brand Integrated Marketing

Cognition - How Brand Companies Should Transform Their Own Roles


Conference hotspot

• Interpretation of the State Council's "Opinions on Promoting Entity's Retail Innovation Transformation"

• Industry analysis of "Beijing-Tianjin-Hebei Sports Industry Cooperative Development Plan"

• How Direct Branding Uses Data Driven Business Innovation

• Transformation of clothing brand retail operations management

• The positioning and pattern of future brand owners under the new retail


Conference schedule


Date: February 17, 2017


Venue: Meeting Room M-311B Meeting Room


Conference guests





Guest Message


Complementary advantages - coordinated development of Beijing, Tianjin, and Hebei


The coordinated development of the Beijing-Tianjin-Hebei industry can be seen as an important part of the coordinated development of the Beijing-Tianjin-Hebei region, with the core being coordination. The three sports industry resources are integrated and the advantages are complementary. With Beijing as the center, Hebei serves as the hinterland of the rear and Tianjin as the connection. From the three directions of administration, enterprises, and scholars, they jointly broke down barriers and established a linkage mechanism between the three provinces.


Professor of Capital Institute of Physical Education, PhD supervisor - Yang Tie Li


Change in Thinking - Innovative Transformation of Physical Retail in the New Retail Era

The offline entity needs to change its thinking, change the status quo of a single operating channel, break through existing operations, improve technology utilization, and innovate member management. The standardization of management has no longer adapted to the needs of emerging ethnic groups. Individualism wins the world, from the cognitive experience of commodities to the data management of logistics distribution and after-sales services, analyzes and judges the consumer's consumer behavior, and implements the entire process for consumers. Controlled, such goods are more attractive.


Shanghai Jiao Tong University ICD China Institute of Business Development - Deputy Director/Professor Fang Baoqing


Opportunity is greater than challenge - "consumer-driven" speaks with data

How to achieve "consumer-driven" is to use data to speak, to raise data, to expand the collection of behavioral data, and to guide retail sales. Because this part of the data has done well in the past, offline retailing will need to go online to learn, or there will be more online brands entering the line, and more cooperation and competition will emerge in this process.


Retail Data Analysis Researcher; Data Management Consulting Consultant, Trainer - Huang Chengming


The division of labor mechanism is more clear - the effectiveness of brand dealers and distributors

The relationship between brand dealers and dealers, the future direction will tend to converge. Brand owners are not only concerned with the management of retail sales and the management of channels. They are more interested in the creation of brands and the output of supply chains. Retailers are more concerned with terminal operations, retail management, and channel operations. In the context of integration, the future division of labor will be more clear, and professional matters will be done by professional people, not just shared interests.


Tian Tianjun Consulting Founder & CEO - Liang Yiyi



Registration channel


The 9th ISPO Sports Industry Forum - New Trends in Retail Sports Industry Registration

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