—— Ruibao Wallpaper China (Beijing) International Wallpaper Documentary
On February 27, 2017, the 23rd China (Beijing) International Wallpaper/Wall Cloth/Curtain and Home Soft Decoration Exhibition was held at the new China International Exhibition Center. The debut of Ruibao wallpaper fabric attracted attention from all walks of life, and the booth of C15 in Hall W1 was crowded. The theme of the kaleidoscope at the entrance of the booth is combined with video display to create a colorful and ever-changing atmosphere that is eye-catching. The reporter couldn’t help but walk in and wanted to find out.
On the right side of the exhibition hall is the scene display area, starting from the origin, experiencing Chunsheng, Xiachang, Qiushi, and Dongzang to show the audience the road of wealth from the start to the growth, growth, harvest, and crouching. The scene "Starry Sky" is the concept display area of ​​Ruibao's 2016 night light wallpaper series. This series of wallpapers not only has the effect of luminous, but also has the functions of net aldehyde, antibacterial and anti-pollution. It is an environmentally friendly performance. Wallpaper for children's room.
In the middle of the exhibition hall is the VR experience area, which attracts many visitors to participate in the interaction. The viewer can use the mobile phone to scan the QR code, and the VR glasses can be used to experience the soft home effect. The reporter learned that Ruibao wallpaper has been promoting the VR experience since the beginning of 2016. Consumers can watch VR design cases in the WeChat public number, Tmall flagship store, official website and other channels, and can also enjoy professional soft design services and custom VR. Design.
The entrance to the left of the exhibition hall is a paradise for children. Inside is the latest children's educational technology interactive wallpaper developed by Ruibao. The wallpapers are presented in the form of overall murals. Each set is a story scene. The children can interact with the animated image of the wall through the mobile phone. They can also paint and fill in the white space, entertain and entertain, and create a picture for the children. A growth environment that can be seen, played, and learned.
Moving forward is the art display area of ​​Ruibao Wallpaper, and the holographic projection shows the works of two designers, Carl Robinson and Robert Cavalli. Ruibao Wallpaper has always been committed to creating a living space with artworks. In collaboration with world-renowned wallpaper designer Carl Robinson, the master design art series Carl Robinson was launched. At present, 13 versions have been launched, including wallpapers, curtains and murals, covering all design styles, including some works of high artistic value. Robert Cavalli is known as the father of leopard prints. His wallpaper works continue the design style of his costumes. His wild and sexy styles are full of luxury but artistic, and he has become the representative work of Ruibao wallpaper big-name fashion luxury series.
Going further inside is the overall soft-packing concept showcase, showing the audience the overall soft-install concept and products of Ruibao wallpaper. The reporter learned that in 2017, Ruibao will launch soft-packed products such as carpets, decorative paintings and aromatherapy, and combine the original wallpapers and fabrics to create a complete multi-category comprehensive soft-packing product system, realizing the transformation from wallpaper to overall soft decoration. . The upcoming soft pack is the pioneer of the overall soft-package solution. The version includes wallpaper, wall coverings, curtain fabrics, carpets, decorative paintings and supporting overall soft-packing effects. Consumers can choose the overall solution or module according to their preferences. Reorganization, solved the problem of difficult to match soft clothing.
As the leading brand in the wallpaper industry, Ruibao Wallpaper has actively adjusted its posture in the fast-changing market. It has actively explored the e-commerce platform while strengthening the traditional channels under the line, and created an omni-channel sales platform through online and offline links. According to the survey data, the turnover of Ruibao Wallpapers Double Eleven in 2016 ranked among the top ten in the main material industry.
Ruibao wallpaper, since its establishment in 1998, has experienced the great prosperity and downs and downs of the wallpaper industry. In the trough of the whole industry, Mr. Zhang Weigang, the managing director of Ruibao Wallpaper, told reporters: “Ruibao is a pioneer in the industry, our products Innovation and artistic concept have always been at the forefront of the industry. The service is constantly improving and upgrading with the changes of customer needs. The sales channels are also steadily growing. In addition to the omni-channel construction, we are also creating new offline terminals. Bao is a big brand. It must have a sense of industry responsibility. It must constantly innovate and change, and open up a development path for the entire industry."
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