The overall concept of three-dimensional space should be maintained during packaging design

[China Packaging Network News] designers began to plan advertising design is somewhat similar. And it also pays attention to all other aspects, so that the entire package forms a whole.

First, the design of the main display

If a carton pack has six faces, it is usually necessary to design five faces (the relative design of the bottom face is low). A container has one or three stickers, up to five or six. They are not treated equally. With the different exhibition areas, the main exhibition design is decided in order to attract consumers' attention. The main exhibition is to face consumers at the most, and by means of their positioning, the name of the trademark, the image of the product, the position of the manufacturer, etc., will be taken into account. Since the area of ​​the main exhibition is relatively small, and at the same time it is a product image, the picture of the decoration should quickly introduce the goods to the consumers and be directly expressed in the form of words and close-up images. In the first category of similar products that enter the consumer's main face, there are often eye-catching brand names and trademarks; there is a moving scene, which depends on the actual conditions of the goods. Sometimes the method of opening the skylight can be used to directly display the image of the product and increase its publicity. In packaging design. The main exhibition played a leading role in conveying product information.

Second, the overall design of packaging

However, the main display of the packaging should be isolated, and it is still a local and an important part of the packaging as a whole. Packaging is a three-dimensional object, people see the packaging is multi-angle, in considering the main exhibition at the same time, we must consider the relationship with other surfaces. Consider the overall image of the entire package. Through the way of coherence, repetition, echoing, and segmentation between text, graphics, and color, the overall composition is formed.

1. A carton pack, with its front and back sides being the main exhibition. However, if the lateral width is equal to the main surface, the same design is sometimes used. To become exactly the same "main exhibition", no matter what the angle is a unified feeling.

2. Mainly on the positive side and the negative side, demonstrating the text, such as composition, function, weight, and instructions for use, shelf life, lot number of each competent department, etc. on the side. From the formal elements and the constituents, they must be related and different, produce rhythmic changes, and reflect the guarantee of science and quality.

3, arranged across the surface image, text, graphics and color, put a few face contact as a subject, a large "main exhibition surface", and the picture of each face is complete. This kind of design uses a combination of different surfaces to form a large advertising screen in the display of a store, achieving strong visual effects and propaganda.

4, the color design of the label can not be separated from the relationship with the container, can not be separated from the relationship between the label, can not be separated from the top cover relationship. Pursue the consistency of the background color of the label and the color of the container, highlight the name of the brand and the graphics. On the white container of women's cosmetics, with white stickers, with elegant line borders, elegant black fonts, clean and elegant; and black brandy, accompanied by black stickers, emphasizing the color of the stickers and containers In contrast, the use of gold, silver, white, black and other saturated colors in the background of the label contrasts with the brightness and hue of the container, resulting in a strong and lively effect. It is also a way to print names and trademarks directly on containers.

5, the label of the container is generally divided into body mark, breast mark, abdomen mark, neck mark, shoulder mark, top mark and cover horse mark. Attach one to three containers. The shape of the sticker is various. The shape, chest, and abdomen are flat, elliptical, and rectangular, depending on the shape of the container. There is also a circle around the container. The number, shape, and size of labels used have a lot to do with the shape of the container. The main label of the container generally refers to the body mark, chest mark, and abdomen mark, and the three are adopted according to design requirements, because the relative area is the largest. Some containers use this mark, which echoes the bottle cap. Some containers (mainly wine bottles), plus shoulder labels and neck labels, and top labels, neck labels, and shoulder labels, have no breasts, abdomen, and main labels in various forms. .

6. The overall design of the packaging is also applied to the coordination of the outer packaging and the container; the outer packaging and the bottle sticker use the same design, but the composition is slightly changed. The two colors contrast with each other, but they are also used in the brand names and other fonts. Echoes; the image of the container appears on the outer packaging, and the part of the outer packaging is repeated on the container label. All in all, packaging design must be based on a theme, starting from the whole, from a big place.