1. Technical characteristics and composition of the digital printing era
As mankind entered the 21st century, the printing industry also entered the era of digital printing. Compared with the traditional printing technology 20 years ago, the digital printing media technology now has a new connotation, which is mainly manifested in:
â—‡ The acquisition of graphic information is no longer a single photo manuscript, but a variety of digital information;
â—‡ Image processing is replaced by computer instead of manual;
â—‡ The visual reproduction of images is no longer just a form of printing, but a form of multimedia;
â—‡ In the process of image transmission, the network conversion, high speed, remote, personalization and high fidelity requirements of data conversion and transmission are realized.
Therefore, the modern media industry is an information industry whose main object is a variety of graphic information. Its main tasks are responsible for the acquisition of graphic information, computer processing and high-speed multimedia visual reproduction.
Second, professional relocation and professional direction division
It can be seen from the above that the composition of modern digital printing technology has undergone fundamental changes compared with traditional printing technology. The reproduction and dissemination of graphic information is no longer the sole representative of the word "printing" and "brushing". It gathers many high-tech technologies such as digital image technology, computer technology, network technology, modern print media technology and electronic media technology. Among them, printing technology is just a media method for the reproduction and dissemination of graphic information. Therefore, modern printing technology education should expand its connotation, while repositioning it in a broader sense of graphic information communication technology education. The professional development has expanded to include digital image technology, print media technology, electronic media technology and other professional graphics and information communication majors.
The training objectives of each professional direction after expansion are:
1. Digital image technology: Mainly research the acquisition of digital images, computer processing, data conversion of graphic information, color management and other technologies, train students to be proficient in using common graphic image processing software such as Photoshop, Coreldraw, Pagemaker, Illustrator, etc., to master digital Scanning technology, digital imaging technology, graphic information processing and output technology. Post-graduate employment positions are in graphic and image companies, pre-press technical departments of printing companies, computer network companies, graphic design and production companies, newspapers, publishing houses, medical and other digital image-related enterprises and institutions engaged in technical work.
2. Print media technology: It is one of the main technologies of visual reproduction of graphic information. It mainly studies the basic theory of printing technology, modern digital printing workflow, various printing process technologies, printing equipment operation and maintenance, printing quality control and production management, etc. To train students to master the whole process and technology of pre-press, printing, post-press, etc., proficiently operate common printing equipment and be able to maintain it, have certain production control and management knowledge, and can adapt to the needs of various modern printing new technology updates. The employment positions of students after graduation are mainly positioned in the front-line production and management positions of printing enterprises.
3. Electronic publishing technology: Including most media publishing technologies except printing, it is another type of technology for visual reproduction of graphic information. It mainly studies the production of graphic information of electronic media such as computer networks, CD-ROMs, movies, and animations. , Copying and disseminating technology, training students to be proficient in graphic design and production, network editing and publishing, film and television production, production and production of various electronic publications and other technologies. Post-graduate employment positions are located in the electronic editing and publishing departments of various newspapers and publishing houses, audiovisual companies, electronic image production companies, publication distribution and sales, computer network companies, graphic design production companies and other electronic publication production Enterprises and institutions related to production are engaged in technical work.
3. Adjustment of professional knowledge structure
The digital printing industry in the 21st century will need more talents in the following five positions:
â— Computer and network technicians;
â— Graphic information processing personnel;
â— Multimedia publishing technicians;
â— First-line production and management personnel proficient in advanced offset printing, gravure printing, flexo printing, and silk printing process technology;
â— Fully automated printing equipment maintenance and management personnel.
Corresponding to these positions, its professional knowledge structure will mainly consist of the following three parts:
1. Professional basic knowledge based on computer, English and fine arts
As digital printing technology continues to replace traditional printing technology, the printing process will become more and more simple. In addition to its pre-press work mainly relying on computer processing and control, the back-end digital printing output and post-press processing pipeline will also rely on computer control , The printing industry has become a professional computer application industry; after China's accession to the WTO, Chinese printing companies will become international in terms of business dealings, manuscript delivery, off-site distribution printing, technical management, etc., and printing staff will always need to use English Language work; in addition, as the process is greatly reduced, the operator will assume multiple technical roles. For example, in the traditional printing process, several tasks of design, production, output, and printing are done by respective professionals, and in the CTP process or digital printing process, these tasks are often made by the same professional technology. Personnel to complete, so the digital printing era requires high technical design, appreciation and production capabilities of operating technicians. It is not difficult to see that computers, English, and fine arts are the most important and indispensable basic knowledge for majors.
2. Professional theoretical knowledge with digital image theory as the core
The dissemination process of modern graphic information is actually from the acquisition of digital images, the computer processing of digital images, and finally the realization of the entire process of the reproduction and dissemination of digital media (digital printing media, network media, other electronic media, etc.). The technology is Based on digital image theory, to train students to master modern image communication technology, students must first master the theoretical knowledge of digital images, such as digital imaging theory, digital image processing theory, image color separation theory, data conversion theory, Image propagation theory, etc.
3. Professional technical knowledge led by multiple media communication technologies
Including print media technology, network media technology, electronic media technology, etc. Train students to master the latest modern digital media technology and have relevant operational skills to adapt to relevant job requirements.
In short, professional technical education should emphasize the basis of computer and English theory and application; strengthen software application and development capabilities; strengthen the cultivation of network and multimedia technology application capabilities, train digital pre-press, printing, post-press process technology and process management, and pay attention to Cultivate new knowledge structure talents with the theoretical foundation of information dissemination, proficient in digital graphic information processing, proficient in the operation and management of computer networks and advanced printing equipment, and proficient in modern enterprise management. In addition, the training of production safety, environmental protection, professional quality and other aspects should always be run through professional technical education.
4. Integration and update of the professional curriculum system
In the past, most printing higher education in China was taught by a single subject. With the development and transformation of printing technology in the 21st century, a modern, comprehensive, applicable, and practical curriculum system should be established. The latest technical positions in the printing industry should be used. Based on the group, integrate and adjust traditional professional courses to form six major professional course modules, namely computer technology and application foundation; network technology and application; digital imaging and graphic information processing technology; multimedia publishing technology and management; printing and copying Process technology and management; printing equipment operation and maintenance. Among them, computer technology and application courses should be regarded as the most important professional basic courses; network technology and application courses should be taken as compulsory courses or professional backbone courses; printing process technology and management courses should include gravure, flexo, silk screen and digital printing process content , Making it a modern printing technology that students must master together with the offset printing process; courses in post-press processing and printing equipment have always been the weakness of printing higher education. With the rapid increase in automation and technical content, enterprises are coming The more urgent the need for practical talents who understand post-press processing and the operation and maintenance of advanced printing equipment, therefore, in the future printing higher education, we must strengthen and strengthen the courses in post-press processing technology and printing equipment, and pay attention to its actual operation technology Cultivation.
The following table is the design plan for the integration and update of the curriculum system in the direction of print media technology and electronic publishing technology, for your discussion and reference only.
V. Adjustment of the structure of teachers
In line with the new professional structure and curriculum system, the teacher structure of the modern graphic communication major should be adjusted accordingly, mainly reflected in:
l. The structure of the team is transformed from printing technology as the main body to digital image technology and computer technology: the teaching structure of traditional printing technology education is mainly dominated by technology teachers, this is mainly because the traditional printing technology elements are people It is dominated by machinery and equipment, which is more manufacturable and human factors are more important. Modern digital media technology is composed of digital image technology and is closely related to computers. The modules of various professional courses are inseparable from digital image technology and computer knowledge, so a team of teachers who are proficient in digital image technology and computer technology is the main component of the professional teacher team in the digital printing era.
2. The knowledge structure should reflect new technology and diversification: the composition of traditional printing technology teachers is mainly based on traditional printing technology in the knowledge structure, and it should be adjusted to modern digital image technology and computer technology in the era of digital media. The main knowledge structure is transformed from a single knowledge structure to a diversified knowledge structure. For example, teachers who traditionally teach offset printing technology and offset press operation must expand their knowledge of image processing and data conversion to be competent for digital offset printing technology and modern press operation teaching. On the contrary, traditional teachers who teach prepress courses must also expand the working principle of the press Or electronic publication production technology can be qualified for the teaching of modern digital imaging technology and media technology.
3. Superb practical ability: Print media technology is a practical technology, even in the era of digital printing, and with the continuous improvement and application of new technologies, the high-tech and high-level talents needed in the production line will become more and more More, this requires that the students trained at the junior college and junior college level should have strong practical hands-on ability, so it puts forward higher requirements for teachers' practical ability.
In addition, teachers' foreign language application level, educational innovation ability, and other educational qualities must also be improved and improved.
6. Update of professional textbooks
At present, the domestic teaching materials for printing technology still remain on the single system of traditional printing technology education mainly based on process technology. Both the content and the form are far from meeting the requirements of modern digital printing technology. It is imminent to compile a series of professional teaching materials suitable for all levels of education according to the new digital printing technology composition, new professional structure, new curriculum system and modern teaching format requirements.
As can be seen from the above, with the continuous application of digital printing technology and electronic media technology in the field of graphic information communication, the technical composition and job distribution of the traditional printing industry will undergo fundamental changes, and printing technology education must be carried out according to this change. re-locate. From now on, we will conduct research and discussion on the professional structure, knowledge structure, faculty structure, curriculum system, textbook system, etc., and formulate a set of education system that meets the technical requirements of the digital printing era as soon as possible to cultivate a new type of digital media. Application-oriented senior talents with technical needs.
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