In the fiercely competitive international market, the commodities of all countries seek to achieve perfect packaging. The author of this article has been engaged in packaging design for many years in foreign trade companies. Based on his rich experience and the current status of China's current export packaging, he discussed the design, application and significance of corrugated boxes on export packaging.
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In recent years, China's export commodities have been growing at a rate of about 30% every year. The packaging industry occupies an important position in the national economy. In 2004, the total output value of China's packaging industry has exceeded 300 billion yuan, and it bears more than 100 billion US dollars in export commodity packaging tasks each year. In the fiercely competitive international market, the commodities of all countries seek to achieve perfect packaging. China's export of light industry products are enamel pot, thermos, thermos, glassware, ovens, electric fans, hardware, alarm clocks, stationery, construction materials, toys, shoes, bags and other categories, characterized by many varieties, small quantities, easy Broken, heavy weight, such as the large number of corrugated box packaging, the benefits of the following points:
First, in line with market sales trends
The use of point-of-sale packaging in foreign retailers is commonplace to replace expensive shelves and display space. The fast-selling product line requires highly standardized graphics to support product identification and branding. With the development of supermarket chains and the intensification of mergers between retailers, its huge sales capacity and the demand for high-quality packaging brought by consumers' enthusiastic market demand for branded merchandise have prompted the printing industry to improve the printing effect and printing. quality.
Brand owners need to differentiate their products from competitors' products through improved brand identity design to ensure that consumers can immediately recognize their products from a large number of similar products. This phenomenon has led to an increase in the market demand for display packaging, which includes product appeal, intense colors, and multicolor printing that better reflects the content of the package. The debate over packaging products should better satisfy consumers' tastes, habits and fashion, prompting supermarkets to offer a wide range of attractive products at a lower price. New flavors and product types, more attractive packaging are necessary to convince consumers to buy a product.
Corrugated box packaging plays a new role in improving brand identity. Products with improved brand recognition are easily found on the shelves. The increasing use of corrugated box packaging as a product sales package has provided goods with opportunities to improve brand recognition and sales.
Second, to play the characteristics of corrugated paper
Corrugated paper is the main material for the manufacture of various corrugated box packaging. The quality and strength of corrugated paper will directly affect the quality of color box packaging. The requirements for the quality and strength of corrugated paper are affected by the limitations and limitations of the production process and operations. On the other hand, they are subject to the requirements for packaging products and use. Therefore, the strength indicators of all aspects of corrugated paper are very important links in the printing and production of packaging, and have very important significance for ensuring product quality and performance. Corrugated paper has the following characteristics:
1. Corrugated core strong compressive strength
The main function of the corrugated core is to maintain a certain thickness of the cardboard when the corrugated paper is deformed under pressure, so that the cardboard obtains a greater moment of inertia. This effect of corrugated paper is closely related to its ability to make corrugated sheets on single-sided machines. The corrugated cores are able to withstand the effects of pressure and strain and form uniform contour corrugations at high-speed creping and can be firmly attached to the tissue.
2. Corrugated cardboard strong flat compressive strength
One of the inherent properties of corrugated board is that it has a greater moment of inertia than normal paperboard. When the corrugated board is subjected to a relatively high moment of inertia, its original thickness remains a prerequisite for its inherent characteristics. Therefore, the corrugated paperboard is subjected to flat pressure without crushing.
3. Corrugated board side pressure strength
Corrugated box is different from paper bag. It is used as a rigid container and it must maintain a certain shape when used. A major form of corrugated box damage is crushing and losing rigidity. A large amount of research work has shown that one indicator of the rigidity of corrugated box is the compressive strength of corrugated box, which is directly related to the edge pressure of corrugated cardboard.
4, bursting degree
Burst resistance has always been considered as an important quality of corrugated board and its components (core paper, face paper and liner paper). All quality specifications for corrugated board are based primarily on bleed strength. Although the current specifications have noted such indicators as side pressure strength, the quality of burst resistance is still of great significance.
5, resistant to puncture
It refers to the resistance of corrugated cardboard when it is impacted by sharp objects. It is a comprehensive indicator. The tear strength of the vertical and horizontal directions of the paper is related to the corrugating medium, and the flat compressive strength of the corrugated medium has an important influence on the strength of the corrugated cardboard.
6, strong adhesive strength
Adhesion strength refers to the bond strength of corrugated paper with face paper or paper. Apply a vertical surface pull to the face paper or corrugated medium until the two are separated. The maximum load on the interface of the binder or binder fiber before separation is sufficient for the bond strength of the sample, also known as peel strength.
The corrugated shape is V-shaped (withstand pressure, but poor cushioning), U-type (good elasticity, good cushioning), uV corrugated (between the two). Corrugated model is divided into: A, B, c, E, F, G six categories, there is a K-type, extra large corrugated. The difference in model size lies in the number and height (thickness) of watts per metre, the thickest in type A, and the thinnest in turn to type G.
Third, reduce product damage
Designing paper containers with exquisite design, reasonable structure, good protection performance and convenient use must be based on the principle of “scientific, economical, strong, beautiful, and marketableâ€. It is necessary to take into consideration aesthetic issues, but also to consider the scientific and reasonable structure. The problem is that if the two are handled improperly, the rationality of the structure and the artistic appearance will be in conflict. Therefore, the specific analysis and research of different types of commodities must not only study the commodity itself, but also the relevant aspects. The structure of the paper containers should be rationally arranged, the paper materials used must be firm, and the packing and transportation should have the proper properties such as pressure resistance and shock resistance. In the processing, transportation, display, sales of several key links to do not break, so as to protect the role of goods.
China is a big country in the world for export commodities. Most of the 1:3 commodities are labor-intensive, with small quantities and heavy weight. More than 95% of the commodities out of 13 are transported by water, and the time period is two or three months or more. During transportation, if the packaging is not strong against pressure, it will cause the product to be damaged, rusted, moldy, etc. China's export commodities have lost more than 10% of the annual loss due to irrational packaging, and they have lost more than 10 billion RMB each year.
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