Wang Tandong Village boy design packaging to sell plum wine

[China Packaging Network News] Recently, the Xiangtan Seaview of Wangtan Town ushered in the annual "Plum Blossom Festival", and visitors from all over the country followed. Many farmers have placed special products such as plum wine, dried plums, and plum sauce. One of the stalls attracted the attention of reporters.

Different from the original traditions of other farmers, this plum wine has a novel packaging, environmental protection, simple style, and the owner is a 27-year-old boy. The young man Cai Quan told reporters to taste their own green plum wine. The taste was very clear and refreshing.

Cai Quan said: "I worked in an O2O wedding service platform after graduating from university. Once, I went back to my hometown in Dongcun, and listened to people talking about Ome's short season and bad sales. Moreover, the price of plums mainly depends on the buyer, across the board. The price is very frustrating for many times. Therefore, it was decided to make the plum wine production and sales and increase the added value of the plum."

Cai Quan once heard a lecture on the future industrial judgments at the university. In the lecture, people became more and more eager for health after they had enough food and clothing. Cai Quan hopes to link the plum wine and health products, so he went to find relevant information and found that Qingmei has the functions of blood stasis, detoxification, physical improvement, refreshing anti-aging, and helping to sleep.

This makes Cai Quan very excited. He was born in the marketing profession and began to use his professionalism to fully cultivate the health value of Ome, expand the sales channel of Ome, and create a new bright spot for local Ome sales. “I think that plums are sometimes festivals, but plum wine can be sold all year round. There are plenty of promises in the future.” Cai Quan said with confidence.

Last year, Cai Quan visited several other fruit wine sales channels and exterior packaging along with a few friends, and then went on the market with home-grown plum wine. The first batch was sold farthest to Heilongjiang, Guangzhou and other places. The customer's response was very good.

Next, Cai Quan also intends to register his own trademark, brand the “boiled rice and home-brewed” brand, lock in the target group of the young xiaozhuo class, and establish a high-quality image of women's beauty and beauty products. In addition to offline sales such as the Plum Blossom Festival, Cai Quan will also use the e-commerce platform for a wider range of sales promotion.