For the cottage products, most people said that they are not optimistic, but some people still like the cottage, because many products are updated too fast, many people want to experience a new product but suffer from the shortage, but the appearance of the cottage products This allows these people to feel the design and function of some new products without spending too much money. As for quality, they say that to pursue the trend, there is no need to pay too much attention to quality. Despite this, the cottage products have caused certain adverse effects on the brand after all, and the long-term road to the cottage is not the way for the survival and development of enterprises.
The continuous development of sanitary ware products, in fact, "cottage home" has always existed in this industry. Every time the home-style exhibition is over, similar products will appear on the market, and the imitation speed is very fast, which makes the manufacturers quite distressed. In addition to stealing at the show, some people go to the bathroom brand store to collect albums or download the latest product styles on the website, and then hand over the pictures to the workers for design and production.
Shoot the "mountain" faction: a waste of resources
“The most important thing about home products is design. The lack of original products will eventually push the home products into a dead end.†Xiao Chen, who is engaged in home decoration design, told reporters. In addition, the cottage products with extremely poor quality have also made many people hate it. Some cottage products only have similar appearance, but the functions, quality and service are not satisfactory. For example, some cottage floors have poor moisture resistance and are easy to drum. , deformation, some cottage sofas are filled with inferior materials, two or three years of scattered deformation. The "Mountain" faction believes that supporting and purchasing original home products is not only a respect for designers, but also a performance of their own tastes.
In today's increasingly important energy-saving and environmental protection, the "mountain" school believes that the cottage home products are the main culprit in causing a lot of waste of resources. Most of the household products use wood as raw material, and the wood regeneration rate is slow. It is a resource consumption industry. Because of the backward production mode, the cottage home enterprises often cause a large amount of log consumption and waste, and the environmental protection index may not meet the standard. If produced in a scientific and rational mode, the losses caused can be greatly reduced.
Love the "mountain" faction: price is the last word
Take a brand of sanitary ware as an example. It takes ten years or more for a toilet to go from the R&D to the production to the market. But as long as the product is available, it will take a long time for the cottage to come out and the price is lower. Another example is the price of a brand of smoke exhaust hood in the market is close to 10,000 yuan, but the cottage goods as long as 7,000 yuan. "Efficient" imitation speed coupled with low prices, Shanzhai home products have achieved great success.
Authentic because of the high price, many consumers are far behind, on the other hand, the financial crisis has also provided a growing soil for the cottage home products, quite "mountain" faction that the cottage home products to get people's favorite for the most practical reasons.
"Village" home also has a spirit of learning
When an electronic product is concentrating on research technology and finally get rid of the hat of the cottage, Chinese home furnishing companies are still relishing the speed of plagiarism. It is no wonder that some people say that "the Chinese home furnishing industry has no innovative cottage, only naked plagiarism." Looking at the earliest IT cottage products, it seems to condense more grassroots wisdom and innovation. The cottage machine imitates the appearance or function of brand products at a very low cost, and innovates, eventually surpassing the original products. Then, should the cottage home products learn the speed of response and the spirit of innovation? The cottage is not a long-term road.
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